Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers. How Do I Know Which Intent Data is Trustworthy?

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

MARCH 29, 2023

Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. In today’s economy, software spend is being scrutinized more than ever — it’s no longer just a department lead making purchasing decisions,” Vendr co-founder and CEO Ryan Neu says.

Sales Cycle 130

Sales Cycle Intent Signal Lead Rank Decision Maker 130

Lead411

DECEMBER 14, 2023

Mastering B2B Lead Generation: A comprehensive Guide to Harnessing the Power of Technographic Data In the dynamic realm of B2B sales and marketing, the ability to uncover actionable insights about potential leads is a game-changer. Incorporating Intent Signals into the Mix 1.

Ideal Customer Profile 52

Ideal Customer Profile Lead Generation Intent Signal B2B 52

Sales Hacker

APRIL 2, 2024

Kyle Lacy spent the last 17 years building, scaling, failing, and winning in high-growth software. Discussed in this Episode: Aligning marketing and sales is crucial for the success of a company, and marketers should focus on numbers and pipeline models from the early stages. Pocus turns data into revenue.

Scale 112

Scale Intent Signal Hiring Lead Rank 112

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. While it had its shortcomings, ZoomInfo’s legacy intent product was effective and beloved by our customers. It unlocked another dimension in identifying when target buyers were actively in-market for a particular solution.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 13:35 – The future of B2B software demos and TestBox’s innovative approach. 21:05 – Balancing product-led growth with customer-centricity.

Scale 81

Scale Revenue Intent Signal Pivotal 81

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

SEPTEMBER 7, 2021

“Small data is big data which has been connected, organized, and packaged by complex algorithms in order to appear easy and actionable for humans ,” wrote Riccardo Osti, CEO at Wonderflow, which sells customer analysis software. Each Scoop is a specific piece of information about a particular company taken from a market research survey.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

OCTOBER 5, 2021

Scenario With website visitor insight software, you can turn anonymous, high-value visits to your website into known accounts with strong first-party buyer intent signals.

Intent Signal 100

Intent Signal Buyer Intent Prospecting Campaigns 100

Zoominfo

DECEMBER 3, 2021

The COVID-19 pandemic changed virtually every aspect of modern life, but its impacts have been felt especially keenly in the job market. Competition for experienced sales professionals has never been more intense, and it’s likely to remain a strongly candidate-driven market for at least the foreseeable future.

Maximizer 100

Maximizer Hiring Top of Funnel Lead Rank 100

Zoominfo

JULY 12, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. From that perspective, many companies first consider the technology needed to execute quickly on a go-to-market goal. What is the Sales Tech Stack?

Data 147

Data Intent Signal Sales Qualified Lead Software 147

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. Demand Gen marketers are certainly no stranger to list development.

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

JUNE 6, 2023

As long as humans are entering data into marketing forms, email signup lists, and CRM systems, duplicate data will never truly go away. Modern go-to-market teams deserve a modern solution to duplicate data. It can be done as the data is added to or modified within a software application — this is called inline deduplication.

Benefit 130

Benefit Data Scale Lead Rank 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Zoominfo

JULY 20, 2021

When layers of data are tightly integrated with software, sales reps and marketers have the most effective way to successfully engage with prospects and find their next buyers. From that perspective, many companies first consider the technology needed to execute quickly on a go-to-market goal. What is the Sales Tech Stack?

Data 130

Data Intent Signal Sales Qualified Lead Software 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. What you knew about your market probably changed during the pandemic. Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

JUNE 11, 2021

Use buying signals to get in front of newly established businesses. What you knew about your market probably changed during the pandemic. Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Improving — and streamlining — customer value While it had its shortcomings, ZoomInfo’s legacy intent product was effective and beloved by our customers. Problem #1: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

SBI

SEPTEMBER 10, 2019

DiscoverOrg and ZoomInfo Merge Brands to Launch Innovative B2B Data Platform To Power Go-To-Market Success. New ZoomInfo Powered by DiscoverOrg platform combines a robust suite of software tools with advanced machine learning and human research to enable sales and marketing teams to hit their growth numbers.

B2B 69

B2B Data Intent Signal SAP 69

Zoominfo

AUGUST 23, 2022

The B2B software market has undergone immense changes in recent years. We examined a range of data to see precisely how the B2B software market has developed over the past decade, and found some trends and patterns that should help sales professionals navigate today’s increasingly volatile business environment.

Trends 100

Trends B2B Decision Maker Scale 100

Zoominfo

AUGUST 3, 2022

Take a quick ride with us as we give you the inside scoop on how data analytics and market intelligence, coupled with sound business management and strategy, can take your global sales strategy to the next level. Do: Trust the Data Businesses too often make decisions based on what they think or feel.

Hiring 130

Hiring Webinar Metrics Strategy Intent Signal 130

Zoominfo

MARCH 15, 2023

While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.

Top of Funnel 130

Top of Funnel Lead Rank Ideal Customer Profile Scale 130

Sales Hacker

JANUARY 5, 2024

Upcoming Digital Live Event: The software space is becoming increasingly crowded. Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue.

Scale 103

Scale Intent Signal Ideal Customer Profile Intent 103

Nutshell

FEBRUARY 28, 2024

Plus, we’ll show you 10 visitor recognition tools that will boost your inbound marketing strategy. You can then access this information, usually in a spreadsheet or shared directly into your CRM software. Website visitor tracking data helps your marketing efforts too. Table of Contents What is website visitor tracking?

Ideal Customer Profile 71

Ideal Customer Profile B2B Top of Funnel Tools 71

DiscoverOrg Sales

JANUARY 8, 2019

Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. But in a few years, data-driven go-to-market muscle will be widespread.

Data 149

Data B2B Intent Data Intent 149

Zoominfo

JULY 25, 2023

And while the precise definition can vary by team, GTM teams often have two high-level ways of categorizing leads: Marketing qualified leads (MQLs), who are early in the journey but have interacted in a way that indicates they could be ready for sales. At this point, the B2B buyer knows their pain points and is actively seeking a solution.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Zoominfo

MARCH 31, 2024

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

Top of Funnel 130

Top of Funnel Decision Maker Scale Ideal Customer Profile 130

Sales Hacker

AUGUST 16, 2019

Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible. 12 percent!! .

Top of Funnel 73

Top of Funnel Intent Signal Account Based Marketing Marketing 73

Sales Hacker

JANUARY 27, 2024

Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. In today’s market, where technological moats are declining, this becomes even more crucial, especially for early-stage companies fighting to carve out their niche. See the difference?

Positioning 94

Positioning Top of Funnel Ideal Customer Profile Intent Signal 94

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Because like most sales and marketing technologies, CRMs are only as good as the data stored within its database. Demand Gen marketers are certainly no stranger to list development.

SalesForce 100

SalesForce Territories Intent Signal Buyer Persona 100

Nutshell

MAY 15, 2023

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. Here are a few of the most popular prospecting software options in different categories to help start your search: Free sales prospecting tools Many sales prospecting tools cost a monthly or annual fee per user.

CRM 127

CRM Tools Ideal Customer Profile Prospecting 127

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

SugarCRM

JANUARY 18, 2024

Intent data is account-level signals that indicate interest in topics derived from three source types: First-party intent: data from your owned and operated properties such as website analytics, email data, or form fills. Data may include category intent, competitor views, or content downloads on their sites.

Intent Data 26

Intent Data Intent SugarCRM Data 26

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. Drift chatbots come in three flavors — marketing, sales or service. 1) Outreach.io Visit their pricing page to learn more.

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. ZoomInfo tracks down your leads’ contact info, uses AI to suggest similar contacts to reach out to, and discovers intent signals such as projects that companies are beginning. SharpSpring.

CRM 91

CRM Tools Prospecting Lead Rank 91

LeadBoxer

AUGUST 15, 2021

We previously published a detailed guide on the different types of intent data and the best software for finding it. Why Intent Data is More Valuable Than Other Types of Data. For example, your lead intelligence software might highlight an account that fits your ideal customer profile and has high engagement with your brand.

Intent Data 52

Intent Data Intent Data Lead Rank 52