Intent Signal Marketing Sales Operations 
Zoominfo
APRIL 17, 2025
Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. These represent the key software platforms for your sales team to evaluate.
Zoominfo
JUNE 12, 2023
Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. Speed to Lead Matters According to research from Bain, only 5% of customers are in-market at any given time.
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DiscoverOrg Sales
JANUARY 8, 2019
Most of the market is about 2-3 years from a widespread adoption of predictive/machine learning , which is exciting. I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. But in a few years, data-driven go-to-market muscle will be widespread.
Sales Hacker
AUGUST 16, 2019
Like family dynamics, sales and marketing dynamics can be… Interesting. . Having been on both sides of the equation, I’ve seen how lack of alignment gets in the way of everyone’s best intentions. BUT just like there is a path to a drama-free Thanksgiving, Sales and Marketing alignment is possible.
Zoominfo
MAY 25, 2022
Investing in Business Intelligence The world of sales has changed. With shifts in buyer behavior and advancements in sales and marketing technology, it’s reported that over 70% of UK-based salespeople feel BI tools are critical to closing deals. GTM Plays Automated go-to-market plays that can rapidly scale your business.
Zoominfo
MARCH 15, 2023
While things may feel unsettled, the good news is that there are clear priorities for B2B marketers to focus on in 2023. My sense is that marketing has three core responsibilities: to drive revenue, nurture the brand, and optimize the customer experience.
DiscoverOrg Sales
AUGUST 22, 2017
Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. Nearly every sales and marketing technology boasts integration with the CRM and most commonly they integrate with Salesforce.com first.
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