Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals. And you improve your ROI.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Precision targeting ensures your efforts are focused on high-value opportunities, boosting ROI.

B2G 52

B2G Marketing Government Intent Signal 52

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Wondering how to incorporate AI and automation into your ABM strategy?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. At ZoomInfo, we prove that this works. So, how do you do this?

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Digital marketers often overlook this step.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Automating this process saves time and prioritizes leads more accurately.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Cincom Smart Selling

FEBRUARY 14, 2025

This article outlines 10 CPQ best practices to help optimize your performance, eliminate inefficiencies, and maximize ROI. Automate Price Calculations and Adjustments Utilize real-time pricing engines within CPQ to dynamically calculate prices based on market trends, cost fluctuations, and competitor benchmarks.

ROI 48

ROI Maximizer Lead Rank Discount 48

Zoominfo

NOVEMBER 6, 2023

By uniting the two, B2B marketers can transform a traditional account-based marketing strategy into a comprehensive go-to-market approach that can scale across an entire company. Once you define your ICP and set up your plays, an individual play is then triggered based on high-value signals surfaced by your marketing platform.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Lead411

APRIL 29, 2025

Instead of casting a wide net, sales teams can focus on prospects already in-market. Key Benefits: Improved lead prioritization: Focus on leads showing real buying signals or even looking for competitor solutions. Better alignment with marketing: Personalize campaigns based on buyer interest.

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

MAY 16, 2022

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Sales Hacker

SEPTEMBER 27, 2024

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. This is no longer news to go-to-market leaders. Product : Apollo.

Outbound 112

Outbound Lead Rank Scale Intent Signal 112

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Top of Funnel 130

Top of Funnel Conversion Marketing Lead Rank 130

Zoominfo

JUNE 10, 2024

In today’s intensely competitive market, the coveted first-mover advantage is no longer good enough. To truly sell smarter and win faster, sales and marketing professionals need to be the first to reach their targets precisely when buyers are ready to engage. The ROI for their business may be clear and convincing. The result?

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Sales Hacker

JANUARY 5, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Mostly budget cuts, layoffs, and focus on bringing ARR per Employee to reasonable levels.

Scale 125

Scale Intent Signal Ideal Customer Profile Intent 125

DiscoverOrg Sales

AUGUST 22, 2017

Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. Nearly every sales and marketing technology boasts integration with the CRM and most commonly they integrate with Salesforce.com first.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

MarketJoy

OCTOBER 8, 2024

This article explores how understanding and leveraging buyer intent leads to more effective outbound marketing campaigns and how MarketJoy uses this data to deliver outstanding results! In today’s competitive marketing landscape, simply reaching out to potential leads isn’t enough.

Buyer Intent 52

Buyer Intent Intent Outbound Buyer 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. And you improve your ROI. Let’s break that down.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

SendBuzz

MAY 1, 2023

As a result, marketers preferred personalized email marketing to satisfy prospects’ needs in email marketing. If you are new to B2B personalized email marketing, then this blog will help you understand the concept of email personalization so that you can reach out to your prospects with a sales cadence.

Email Marketing 52

Email Marketing Account Based Marketing B2B Marketing 52

Lead411

MARCH 28, 2024

Increased Sales Efficiency: Buyer intent data enables sales teams to rank leads based on their potential to convert, allowing them to concentrate their efforts on high-value prospects while increasing productivity. This will help you to design personalized marketing campaigns based on each segment’s individual demands and preferences.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Hubspot Sales

APRIL 1, 2025

Heres my short n sweet summary: This data represents the dawn of a new day in how businesses do sales, customer engagement, and operational efficiency The impact of AI agents is no longer a what if scenario theyre actively transforming how salesfolks, marketers, customer service representatives, C-suite execs, etc., AI Agents for the Win?

Enterprise 52

Enterprise Enterprise Lead Rank Data 52

SalesLoft

SEPTEMBER 12, 2023

If you’re considering expanding usage of a CI technology at your organization, check out a few of the ways it could be useful to teams across the organization: Marketing teams can leverage CI to analyze customer sentiment, identify effective messaging, and refine their targeting strategies. Does it integrate with your sales tech stack?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

SalesLoft

SEPTEMBER 12, 2023

If you’re considering expanding usage of a CI technology at your organization, check out a few of the ways it could be useful to teams across the organization: Marketing teams can leverage CI to analyze customer sentiment, identify effective messaging, and refine their targeting strategies. Does it integrate with your sales tech stack?

Conversion 52

Conversion Intent Signal Follow-up Negotiation 52

Zoominfo

FEBRUARY 7, 2025

The sales and marketing go-to-market frameworks weve relied on for decades staples like the funnel, the flywheel, and the buyers journey are fast becoming obsolete or are out the door already. Without a dynamic framework to adapt to real-time signals, sellers risk alienating people instead of converting them. Sell Smarter.

Top of Funnel 130

Top of Funnel Lead Rank Intent Signal B2B 130

Gong.io

JULY 11, 2022

Let’s say you’re looking to implement a new email marketing campaign , and you need an email automation platform to set it up. But what inside and outside sales reps actually do during their day-to-day depends on their specific role, industry, and their company’s sales and marketing strategy. Sales presentation tools.

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

Lead411

DECEMBER 10, 2024

But the truth is, the ROI from accurate, compliant, and actionable data far outweighs the cost. Intent Signals: Tools that show when prospects are ready to buy give you a competitive edge. Quality Leads Save Time and Close Deals With paid data, youre not just getting a list of names and emailsyoure getting a head start.

Data 52

Data B2B B2G Intent Signal 52

Zoominfo

NOVEMBER 21, 2024

Any seasoned marketer knows that demonstrating the connection between intent topics and tangible ROI can be difficult, if not impossible. And what if you could enhance that data with predictive AI to anticipate intent topics that will resonate with your audience and speak to their problems tomorrow? What is Guided Intent?

Intent 147

Intent Intent Signal Lead Rank Lead Scoring 147

Sales Hacker

MARCH 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. AI for GTM Leaders: How to Navigate the Adoption Curve Without Getting Left Behind AI in go-to-market (GTM) is at an inflection point. ROI alignment Will AI actually improve your GTM metrics?

Lead Rank 77

Lead Rank Scale Lead Scoring How To 77

LinkedFusion

MAY 8, 2025

Why LinkedIn Contact Info Matters Before diving in, heres why salespeople and marketers chase LinkedIn contact info: Verified professional data Real-time job updates High intent leads Better personalization in outreach But LinkedIn doesnt make it easy, especially if youre not a first-degree connection.

Ideal Customer Profile 40

Ideal Customer Profile LinkedIn Scale Intent Signal 40