Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. Enrich the attendee list with additional data like scoops and intent signals to help you prioritize those who are actively researching your category.

B2B 130

B2B Marketing Strategy Lead Rank 130

Zoominfo

DECEMBER 11, 2024

Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. But with our new WebSight Buyer ID capability, enterprise marketers and sellers can know exactly whos interested in their solutions even if theyre anonymously visiting a website.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Heres how AI can help: 1.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Lead411

OCTOBER 23, 2023

8 Types of Bombora B2B Buyer Intent Signals? Lead411 partners with Bombora for B2B buyer intent signals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intent data and buyer intent signals. High engagement can be a strong indicator of interest.

Intent Signal 96

Intent Signal Buyer Intent Intent Buyer 96

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 277

B2B Intent Signal Customer How To 277

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. Top Website Visitor Identification Software Tools 1.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies. Use Intent Signals.

B2B 246

B2B Intent Signal Customer How To 246

Zoominfo

FEBRUARY 24, 2025

In the crowded arena of GTM demand generation, most organizations are laser-focused on optimizing whats already known: nurturing interest in established markets, identifying accounts actively searching for solutions, and meeting familiar challenges head-on. The lesson: Latent demand exists before the market realizes it. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

APRIL 17, 2025

Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team. It delivers AI-powered suggestions for each account, whether thats a new lead triggered by job changes, a financing event, or a high-intent signal.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JULY 13, 2021

We acquired Clickagy and launched Streaming and Custom Intent. We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. With ZoomInfo, exporting enriched data into Salesforce is quick and easy.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

DECEMBER 6, 2024

Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing the overall effectiveness of your sales efforts. Automation of cross-channel marketing tasks.

Account 130

Account Sales Qualified Lead Lead Rank Account Based Marketing 130

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. . The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 244

Intent Data Intent Data Intent Signal 244

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. The good news? Studies have shown the vendor that responds to a lead first has the best shot of winning the deal.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

NOVEMBER 24, 2020

Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. B2B Streaming Intent Data: The Future Of Sales And Marketing.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. How to spot buying signals. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

FEBRUARY 18, 2025

ZoomInfo ZoomInfos Go-to-Market Intelligence platform enhances outbound sales call tracking by providing unmatched B2B data, real-time insights, and AI-driven automation. Buyer Intent Signals: Identify high-priority prospects based on real-time data, including website visits and engagement patterns.

Outbound 130

Outbound Software Software Buyer Intent 130

Lead411

DECEMBER 5, 2024

Understanding the SLED Market – B2G for Sales The SLED industry is vast and varied, comprising state governments, local municipalities, and educational institutions ranging from small rural schools to sprawling university systems. Growth Intent Insights – Lead411 goes beyond static contact data by providing intent signals.

B2G 52

B2G Marketing Government Intent Signal 52

Zoominfo

FEBRUARY 28, 2025

For more than a generation, customer relationship management (CRM) systems have been the unquestioned core of virtually every go-to-market strategy. Your CRM is too often a mirage of the true market, hindering frontline GTM teams, slowing revenue growth, and limiting opportunities across the board. Bottom line?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

APRIL 21, 2021

For this exercise, pretend you work at a digital marketing agency that helps healthcare organizations digitally transform their practices to improve patient satisfaction. ICPs help you to segment your total addressable market (TAM) within the healthcare and medical industry, because they won’t all be a perfect fit for your solution.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Scoring Lead Rank 246

Tenbound

JANUARY 14, 2025

Clay and Unify GTM are both platforms designed to enhance sales and marketing operations, but they serve distinct purposes and offer different functionalities. Clay is particularly effective for building targeted lead lists, maintaining CRM hygiene, and automating various growth marketing tasks.

Intent Signal 59

Intent Signal Scale Outbound Lead Rank 59

Zoominfo

OCTOBER 28, 2020

Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. While it had its shortcomings, ZoomInfo’s legacy intent product was effective and beloved by our customers. It unlocked another dimension in identifying when target buyers were actively in-market for a particular solution.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Buyers who are in the market today probably haven’t asked for a meeting. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data?

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

DiscoverOrg Sales

NOVEMBER 6, 2017

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program.

Account Based Marketing 145

Account Based Marketing Lead Rank Ideal Customer Profile Account 145

Zoominfo

MAY 27, 2021

Imagine, however, that on top of having access to a universe of sales and marketing data, you could sift through it all quickly to zero in on just those in-market prospects on the hunt for a solution like yours — actively doing more research online for a problem that you can solve. But how does ZoomInfo Intent work?

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Lead411

APRIL 16, 2025

Why Lead411 Offers Superior CRM Data Quality and Enrichment for Smarter Go-to-Market Strategies In the B2B data-driven sales world, the quality of your CRM data can make or break your Go-to-Market (GTM) strategy. Every contact is triple-verifiedby automation and human reviewso your outreach hits the mark every time.

CRM 52

CRM Data Strategy Intent Signal 52

Allego

APRIL 17, 2025

The B2B buying process has changedand product marketers are now on the front lines of that transformation. And thats where product marketers come in. When product marketers lead with strategy, activation, and buyer alignment, they dont just support the sales teamthey accelerate revenue.

B2B 62

B2B Top of Funnel Marketing Vendor 62

Zoominfo

JUNE 21, 2024

ZoomInfo Copilot’s Personalized Target Account Digest feature empowers go-to-market professionals by alerting them when their most promising prospects exhibit the right signals. Sellers can let the signals drive their actions with features like: 1.

Intent Signal 130

Intent Signal Account Buyer Decision Maker 130