Sales Evangelist

OCTOBER 2, 2020

How Recognizing Intent Signals Can Help Overcome Objections Objections are common in sales but many struggle with knowing how to overcome them well. Today’s guest will talk about recognizing intent signals as a tool to overcome objections. The intent is an interest in either you, your competitors, or your industry.

Intent Signal 59

Intent Signal Intent Objections Face-to-face 59

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 230

Intent Data Intent Data Intent Signal 230

Zoominfo

OCTOBER 28, 2020

After discovery, three key problems needed to be addressed: The problem: Creating a clearer, future-proof signal: There was too much noise in our legacy intent offer. In other words, there was too much data , which led to too many intent signals. These companies deliver over 3 million tailored intent signals per week.

Intent Data 208

Intent Data Buyer Intent Intent Data 208

Zoominfo

DECEMBER 28, 2020

Marketing and sales would meld their communication expertise with prospects’ intent data to take more sales over the finish line. Prospects’ intent signals help you determine who’s researching your solution (or the competition’s)—before they fill out your lead-gen form or interact with your sales development rep(SDR).

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

DECEMBER 11, 2024

Guided Intent Instead of guessing which Intent topics you should track, our new Guided Intent feature analyzes the closed/won deals in your CRM and recommends topics that actually worked. Guided Intent solves for that.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

AUGUST 30, 2023

ZoomInfo Intent surfaces accounts that research topics relevant to your business through the online consumption of product reviews, infographics and blogs, product comparisons, message boards, case studies, and general news. You can set up triggers based on intent signals , such as a key account downloading relevant content on your website.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

MAY 31, 2023

The difference-maker is looking beyond the firmographic data that describes an ideal prospect, and leaning into tell-tale buying signals: website visits, intent topics, job changes, new funding round alerts, and executive changes. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

JUNE 21, 2024

Sellers can let the signals drive their actions with features like: 1. Real-Time Alerts on Intent Spikes Keep an eye on your target accounts and receive alerts when there is a noticeable rise in interest based on any intent signals. Executive Shake-up Notifications Never miss executive changes within your target accounts.

Intent Signal 130

Intent Signal Account Buyer Decision Maker 130

Zoominfo

APRIL 21, 2021

Streaming intent tells you what your customers are searching for, when they’re searching for it, and where. With intent signals, you can know when they’re searching, and therefore when to reach out. Analyze Org Charts. If you’re selling to a small private practice, maybe you’re only speaking to one decision maker.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals We’re not simply recommending better contacts — we’re also recommending more contacts. A volume mindset helps sales.

Top of Funnel 130

Top of Funnel Intent Signal Lead Rank Lead Scoring 130

Zoominfo

JUNE 15, 2021

A month later, we released a brand new Streaming Intent product, which delivers intent signals directly to customers as they happen in real time. More Contacts Based on Intent Signals. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.

Intent 130

Intent Top of Funnel Intent Signal Intent Data 130

Zoominfo

MAY 27, 2021

Once it hits an above-average amount, an Intent signal shows in the ZoomInfo platform for a company spiking on that topic. You can get these signals weekly, daily, or as soon as companies start to do more research in real time, so you can connect with prospects before your competition.

Intent Data 246

Intent Data Intent Data Top of Funnel 246

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. The intent signal data also provides upsell and cross-sell opportunities. Engaging existing customers is critical for securing renewals and decreasing churn.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

NOVEMBER 30, 2021

Intent data captures which accounts are in the market for a particular solution. Intent signals are strongest when content consumption activities are much higher than average and multiple people at the company are involved. But the real competitive edge comes when you can target accounts based on the behavior of their employees.

Intent Signal 130

Intent Signal Intent Data Demand Generation Demand Generation Targets 130

Zoominfo

AUGUST 1, 2023

Unlock Insights with ZoomInfo Intent Whether you work in cybersecurity, law, PR, HR or finance, ZoomInfo has valuable intent data that can help your company go to market more effectively. Armed with our intent signals, you can reach out to prospects right when they need you — and before your competitors.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

DECEMBER 16, 2020

With our bi-directional sync, sales managers and contributors can set filters for accounts they currently own in Salesforce that are displaying intent signals that demonstrate a significant uptick in relevant online activity. In fact, just 17% is spent meeting with potential vendors. Want another common use case?

SalesForce 219

SalesForce Territories Intent Signal Buyer Persona 219

Zoominfo

DECEMBER 9, 2024

Identify Real-Time Intent Signals with TechnologyAdvice With approximately 80% of deals won by the first seller to engage buyers at the right time in their journey, reaching them before the competition has never been more important.

Buyer 130

Buyer Top of Funnel Intent Data Buyer Intent 130

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. The platform provides intent signals from Bombora, account and contact discovery for best-fit accounts, and intelligent data curation.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MAY 5, 2021

While intent data is extremely valuable in helping you to prioritize accounts, reduce customer churn, and get in front of your ideal customer ahead of your competitor, the information expires quickly. In other words, intent provides the most value when you know someone is consuming a particular piece of content the moment they consume it.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

FEBRUARY 5, 2024

Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time. For example, ZoomInfo allows marketing teams to set up campaigns triggered by buyer intent signals and other data points. On the downside, reps often need to place many cold calls before getting through.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

APRIL 9, 2024

Frontline teams can also find accounts and contacts by Buyer Intent signal type, allowing users to identify specific decision-makers at accounts that have demonstrated intent on TrustRadius based on competitor views, profile visits, ad placements, and more.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

MAY 23, 2023

There are four key approaches sales teams should consider when seeking to implement intent data: ongoing account prioritization, customizing talk tracks, identifying upsell opportunities, and understanding market trends. Let’s say we set up an intent signal for “ZoomInfo.”

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

DECEMBER 16, 2020

ZoomInfo analyzed data on its platform that measured buyer intent signals for the topics of COVID-19 screening, COVID-19 testing, and COVID-19 reopening strategies. Figure 1 : Interest rose in COVID-19 topics from September through November 2020.

Intent Signal 162

Intent Signal Face-to-face Buyer Intent Insurance 162

Zoominfo

SEPTEMBER 22, 2023

We’ve found through internal research — and validated with sellers and marketers — that champions moving to new companies are among the very best intent signals. They leverage intent signals, enabling your team to reach out to the most promising companies and individuals. The best intent data powers the best GTM teams.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

NOVEMBER 24, 2020

Here’s how to apply streaming intent data into your GTM strategy: Identify Potential Buyer Interest: Intent signals (provided in real-time, on time) allow you to identify which companies are researching your solution, as they do it. Intent data, and the way that we collect it, is changing for all parties involved.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

SEPTEMBER 7, 2021

It’s one answer to one question by one person, and it’s potentially more valuable than a million data points we have that make up one [buyer] Intent signal.” Big data, buyer intent signals, and small data don’t exist without each other. “That is one piece of data that is incredibly valuable,” Smith says. “It’s

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Zoominfo

JANUARY 11, 2021

I know, it seems crazy in this day and age of automation and intent signals (which can also give you a good idea of what people are searching for and the questions they’re asking), but engaging in conversation and connecting with people is the key to understanding what they actually want.

Intent Signal 100

Intent Signal B2B Customer How To 100

Zoominfo

SEPTEMBER 7, 2021

Triggers Customer has a lower package at quarter end or year end A customer life cycle Positive intent signals toward a given product feature Action Initiate an email sequence followed by a rep call Showing them additional features they’d be missing could spark more interest.

Campaigns 100

Campaigns Intent Signal Intent Follow-up 100

Zoominfo

NOVEMBER 18, 2024

provides account intelligence and analytics for B2B companies, using multi-channel intent signals to identify in-market buyers. Its AI-powered insights support marketing and sales alignment, enhancing engagement with high-priority accounts.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Zoominfo

MARCH 29, 2023

Not only can you capture more leads instantly, but you can also track external moves, website visits, and intent signals all with a simple click. Thorough research, using Intent signals and Scoops, coupled with asking the right questions in discovery, can be the difference between making a sale and losing a prospect.

Sales Cycle 130

Sales Cycle Intent Signal Lead Rank Decision Maker 130

Zoominfo

JUNE 11, 2021

Many, if not most, of the new companies created last year don’t know about your products, so intent signals can be a powerful tool to detect when they have interest. More sophisticated business systems combine intent signals with automation by using triggers that prompt certain workflow actions.

Intent Signal 130

Intent Signal Strategy Cold Calling Sales Qualified Lead 130

Vengreso

APRIL 7, 2022

He shares, “Intent-based data is a type of digital forensics. We get all sorts of buyer intent signals that let us know who is searching our keywords, reading our content, etc. We teach our clients how to create specific content based on intent signals to draw those prospects in to book a call.

Intent 89

Intent Maximizer Intent Signal Outsourcing Services 89

Zoominfo

SEPTEMBER 24, 2024

A Signal for Every Scenario To keep sellers updated on their accounts, ZoomInfo Copilot pulls signals from a variety of sources, including job postings, earnings call and investor conference transcripts, intent signals from TechnologyAdvice, and relationship intelligence from Ren Systems.

Ideal Customer Profile 130

Ideal Customer Profile Pipeline Lead Rank Demand Generation Targets 130