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How ZoomInfo’s Data, Intent, and Unique Signals Empower Customers to Stay Ahead in 2025

Zoominfo

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings. ZoomInfo takes this approach to the next level.

Intent 130
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Maximizing ROI with B2B Data for a Go-To-Market Strategy

Lead411

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning.

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GTM 77: Building a Top-Down Sales Strategy While Maintaining a Bottoms-Up Approach with Leena Joshi

Sales Hacker

Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.

Hiring 121
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8 Sales Qualification Questions that will Help You Identify High-Intent Leads

Crunchbase

Even in the era of e-commerce and automated processes, many organizations depend on some form of person-to-person contact to make the final sale. In many ways, the sales process has not changed, even with the advent of the digital era. What are sales qualification questions? What are sales qualification questions?

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How Sales Intelligence Software Enhances Lead Generation and Prospecting

Cincom Smart Selling

Sales teams must not only require meeting them but also personalize their experience at every step of the sales cycle. This requires accurate and relevant information on potential leads. They cannot rely on guesswork or assumptions to understand market dynamics. That is where sales intelligence software comes into play.

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How to Show Content Marketing ROI

Showpad

Content marketing is an inbound lead engine. As a methodology, content marketing supports sales enablement efforts in numerous ways such as: Generating high-quality leads at a fraction of the cost of outbound marketing or sales. Reducing cost per lead (CPL) and cost per sale (CPS).

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GTM 75: The AI Evolution: Cross the Chasm of First to Future Iterations with Gong’s EVP Eran Aloni

Sales Hacker

What You Will Learn: Eran’s career advice to younger go-to-market professionals. 37:22) One thing that is working for Eran in go-to-market right now. The GTM Podcast Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Scale 121