Intent Lead Marketing Prospecting 
Zoominfo
FEBRUARY 27, 2025
Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Beyond the Basics Intent data has long been a powerful tool for identifying accounts showing interest in your offerings. ZoomInfo takes this approach to the next level.
Cincom Smart Selling
APRIL 10, 2025
They cannot rely on guesswork or assumptions to understand market dynamics. It provides the required data that sales teams need to find and target relevant customers, identify ideal prospects, personalize outreach, and close deals faster. They can gain insights into their buying intent, preferences, behavior, and more.
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Lead411
OCTOBER 30, 2024
Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.
Tenbound
NOVEMBER 27, 2024
This means salespeople must take the time to deeply understand each prospect’s unique situation, challenges, and goals. Another key trend is the increasing importance of collaboration between sales and other functions, particularly marketing. So what exactly are customer intent signals?
Crunchbase
MARCH 28, 2022
It is still about connecting with people, identifying warm prospects, overcoming any objections and, finally, closing that deal to bring the person on board. There are great solutions that can identify sales prospects that match your company , but there will still be some work to do. Search less. Search less. Close more. Search less.
Showpad
NOVEMBER 10, 2020
Content marketing is an inbound lead engine. As a methodology, content marketing supports sales enablement efforts in numerous ways such as: Generating high-quality leads at a fraction of the cost of outbound marketing or sales. How to measure your content marketing. Unify your marketing and sales.
Sales Hacker
JANUARY 17, 2024
Leena Joshi is Co-Founder & CEO of CloseFactor , a GTM strategy and execution platform that helps enterprise tech hone in on the exact right prospective customers and accelerates their conversion by helping your sales and marketing teams be contextually relevant to them. The theme for the year is go-to-market convergence.
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