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In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. . The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Buyer intentdatatools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer IntentData Sources.
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There are many lead mining tools and platforms available today. Lead mining software is designed to unearth valuable business opportunities from vast pools of data. Kaspr Kaspr is a lead mining tool that helps professionals identify potential opportunities on LinkedIn. What is Lead Mining Software? The result?
Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.
Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. They collect the data in real time, but they need time to process and package it for their customers.
AI tools are reshaping the way salespeople tackle their day-to-day work, automating many of the core business development tasks that have eaten away at the average sellers’ day. Eliminating duplicates by purging your CRM of redundant data. Maintaining clean CRM data by ensuring that customer information is kept current.
By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer. Built on the D&B Cloud, this solution offers a comprehensive suite of tools for data management , visualization, and benchmarking.
Eric in Lewiston, Maine, asks how to use last years data to create and accurate sales plans and evaluate software tools (like CRMs and ZoomInfo) to make those goals happen. Making Sense of Big DataTools Like ZoomInfo Erics final question was about whether to invest in a data-intelligence tool (e.g.,
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In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Intentdata is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is IntentData? When used correctly, B2B intentdata boosts conversions and sales.
Damien : Sales intelligence and buyer intentdata help customers shorten sales cycles, increase win rates, and save time by streamlining research and enabling them to focus on prospects who are actively shopping for what they sell. And make sure your customer and prospect data is current and complete.
But with the right symphony of supporting information, go-to-market teams can leverage intentdata to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intentdata isnt a one-size-fits-all solution.
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. The advantage is clear. How do they do it? .
The rapid adoption of GPT-based AI tools isnt simply a technological evolution in sales; its a fundamental restructuring of how teams work. And emerging solutions such as AI agents and AI SDRs are already accelerating time-to-market, enhancing team productivity, and delivering better ROI on tools and resources for early adopters.
Buyer intentdatatools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)
Many go-to-market professionals already use intentdata to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.
Its why were thrilled to be named a leader in both The Forrester Wave: IntentData Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. Beyond the Basics Intentdata has long been a powerful tool for identifying accounts showing interest in your offerings.
That’s the goal of buyer intentdata, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is IntentData? When used correctly, B2B intentdata boosts conversions and sales.
Investing in buyer intentdata is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intentdata will help you gain ground on competitors and connect with prospects. How to Use Buyer IntentData for Differentiation. The remote sales landscape is getting stuffy.
When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intentdata, or account-fit scores.
How to Spot Buying Signals – with IntentData. IntentData is information about buying signals: That is, event or behavioral data that statistically suggests a purchase will happen soon. Buckle up, because predictive data is here to stay, and early adopters have a serious competitive advantage.
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But generative AI tools have empowered them in ways GTM teams can scarcely imagine. Armed with tools like GenAI, buyers zigzag through buying stages now, reacting immediately to real-time insights and shifting priorities. Does your system lack the ability to share real-time data across marketing, sales, and operations?
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Top Website Visitor Identification Software Tools 1. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata.
And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.
Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? They collect the data in real-time, but they need time to process and package it for their customers.
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The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.
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“AI will point you to the right people to call or show you intentdata from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo.
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We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.
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