Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. ZoomInfo MarketingOS Finally, ABM with data you can trust. Australasia or the European Union).

Segment 100

Segment Account Based Marketing Lead Scoring Lead Rank 100

Zoominfo

NOVEMBER 9, 2020

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV). Related blog: What is intent data? Consideration Stage.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. How can you use technographic data?

Data 195

Data Account Based Marketing Demographics Segment 195

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. For instance, with access to real-time data, you can personalize messages based on website activity (first-party data) and new funding rounds (third-party intent data). Integrate your tech stack.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Tenbound

NOVEMBER 27, 2024

Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Zoominfo

JANUARY 27, 2023

Nobody buys business software for its own sake. People buy business software because they want something from it — to solve a problem, save time, or make money. Leverage intent data to customize your outreach It’s simply no longer enough for sales professionals to contact the right prospects at the right time.

Ideal Customer Profile 130

Ideal Customer Profile Prospecting Intent Data Buyer Persona 130

Zoominfo

MAY 14, 2020

By using past behavior to predict future behavior, marketers can personalize their campaigns not only to certain customer segments—but to each individual customer. That’s why Opportunity or “trigger” information becomes a predictive piece of the purchasing puzzle—when it’s layered on top of Fit and Intent data. The best part?

Ideal Customer Profile 162

Ideal Customer Profile Lead Rank Lead Scoring Data 162

LeadBoxer

DECEMBER 8, 2019

You’ll also discover 7 ABM software solutions; since there are more moving parts in an ABM strategy versus a one-size-fits-all marketing strategy, you’ll need the right tools to keep everything running smoothly. A data vendor like D&B Hoovers can also help you zero in on accounts that fit your look-alike model.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Opportunity data means favorable conditions, such as a financing round or a new C-level officer.

Ideal Customer Profile 130

Ideal Customer Profile Tools Prospecting Intent Data 130

Zoominfo

AUGUST 16, 2023

SaaS (software as a service) and DaaS (data as a service) are both cloud-based services, but they serve different purposes and operate at different layers of a common B2B tech stack. SaaS provides users with access to software applications over the internet. Data can get pretty granular depending on your goals.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

SalesLoft

APRIL 18, 2024

Data Integrations with LeanData and Tray.io connect intent data from your buyers, tools, and cloud-based applications into Salesloft’s cohesive workflow, helping teams take prompt action and engage effectively with buyers. This ultimately leaves you with an inflated tech spend, poor ROI, and an unhappy team.

Software 98

Software Software Top of Funnel Intent Signal 98

Zoominfo

SEPTEMBER 9, 2020

B2B intelligence, particularly sales intelligence, provides sales professionals with contextualized contact and company information, including basic and advanced data essential to mapping an Ideal Customer Profile (ICP) , identifying potential prospects, and connecting with the stakeholders and decision makers who matter most.at

Demographics 200

Demographics Data Ideal Customer Profile How To 200

Zoominfo

JUNE 14, 2022

During the past 15 years, the B2B software ecosystem has exploded. Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Instead, far too many companies made significant investments in B2B software tools, only to abandon them shortly afterward.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution.

Lead Rank 130

Lead Rank Lead Scoring Ideal Customer Profile Oracle 130

Zoominfo

MARCH 28, 2022

This data is fundamental to communicating well with prospects and supporting critical go-to-market functions, such as audience segmentation , territory planning , and lead routing. That’s where intent data comes into play.” Firmographics provide a detailed profile of an organization.

Ideal Customer Profile 100

Ideal Customer Profile Tools Sales Tools Prospecting 100

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. For instance, with access to real-time data, you can personalize messages based on website activity (first-party data) and new funding rounds (third-party intent data).

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

Zoominfo

MAY 14, 2020

By using past behavior to predict future behavior, marketers can personalize their campaigns not only to certain customer segments—but to each individual customer. That’s why Opportunity or “trigger” information becomes a predictive piece of the purchasing puzzle—when it’s layered on top of Fit and Intent data. The best part?

Ideal Customer Profile 113

Ideal Customer Profile Lead Rank Lead Scoring Data 113

Zoominfo

NOVEMBER 14, 2023

Intent data and website visitor data are combined into a funnel view, showing where each account is in the buying journey. Using Automation to Drive Efficiency If your team is lean — or you’re simply looking to be more efficient — accurate, actionable data is essential.

Account Based Marketing 147

Account Based Marketing Scale Strategy Marketing 147

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. How can you use technographic data?

Account Based Marketing 100

Account Based Marketing Data Demographics Segment 100

Zoominfo

OCTOBER 21, 2021

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV ). And what’s more, you can track these interactions with CRM software.

Top of Funnel 130

Top of Funnel Funnel Sales Qualified Lead Data 130

Sales Hacker

NOVEMBER 16, 2021

SalesHandy is software that lets businesses and sales teams automate and track their email outreach from Gmail and Outlook. Tip: Automating, segmenting, and optimizing your email list building is vital. Behavioral and demographic custom segmentation and visitor scoring. Pop-ups that trigger on-click, time delays, or exit intent.

Paid Content 127

Paid Content Lead Generation Lead Rank Lead Scoring 127

Zoominfo

SEPTEMBER 22, 2022

You may need content calendars, social listening tools, post scheduling software, and employee advocacy systems. Tools may include intent data, personalization, and chatbots. Social Media Social media is especially important for upper-funnel marketing, building brand awareness, and creating community.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Crunchbase

MAY 22, 2023

Automated sales prospecting tools, also known as sales automation software , streamline your workflow and allow you to spend more time selling. Improve team collaboration Automated prospecting software can eliminate silos, promote a cohesive team dynamic and enable sales teams to work together more efficiently.

Maximizer 98

Maximizer Prospecting Lead Rank Lead Scoring 98

Zoominfo

NOVEMBER 29, 2021

How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

DiscoverOrg Sales

AUGUST 22, 2017

Users can segment on 70+ Company, Employee, Location, Trigger, and Technology data points and save searches to be viewed at a later time. Create workflows from actionable insights and intent data. This software allows me to speak directly with decision makers, effectively reducing the sales cycle by an order of magnitude.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

BuzzBoard

NOVEMBER 24, 2023

Often, software service providers find themselves on a perpetual quest for innovative strategies to not only survive but thrive. With software consumption heavily skewing towards SaaS and subscription-based pricing, the lifetime value of enterprise accounts is tremendous for providers that can continually deliver ROI.

Account Based Marketing 52

Account Based Marketing Account Ideal Customer Profile Infusion 52

Hubspot Sales

AUGUST 30, 2023

AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 Furthermore, AI-fueled sales tools can segment leads based on their engagement and how profitable they are likely to be. AI makes customer data more vulnerable.

Lead Rank 98

Lead Rank Data Top of Funnel Cost per Lead 98

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profile 100

Ideal Customer Profile Data How To Campaigns 100

SBI

MAY 4, 2021

Data is the foundation of any winning B2B go-to-market strategy. Software and predictive analytics are only as good as the data that powers them, and better data helps create better decisions and stronger go-to-market strategies. For many companies, this ends up being the number one factor in predictive models for fit.

InsideView 74

InsideView Advertising Advertising B2B 74