Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

AUGUST 30, 2023

Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

FEBRUARY 24, 2025

Based on AI-assisted analysis, heres how uncovering latent demand can drive measurable improvements across traditional metrics: Metric How Latent Demand Impacts It Example Impact Prioritized accounts and contacts Expands account ICP and volume by identifying untapped segments. +20% 30% qualified accounts-to-opportunity conversion.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

MAY 23, 2023

But today’s best-performing go-to-market (GTM) teams are increasingly using intent data to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

MARCH 13, 2025

To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intent prospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 1, 2024

The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intent signals, and technographics. This full-funnel solution is powered by intent data, allowing marketers to target prospects when they exhibit the highest propensity to buy.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. To use a sports analogy: If firmographic data shows where all the players are on the field, intent data shows what they’re each about to do next.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

MAY 5, 2021

In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Here are three trends to help you segment both efficiently and safely—this year and beyond.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

AUGUST 22, 2022

Ask any seasoned marketer and they’ll tell you that strong segmentation is the key ingredient to efficient, successful campaigns. While there is no precise recipe to segment audiences, we’re here to help you nail down the fundamentals. While it can be used to help you qualify leads, it’s also an excellent strategy to segment audiences.

Segment 130

Segment Ideal Customer Profile Account Based Marketing B2B 130

Zoominfo

SEPTEMBER 17, 2024

Lusha uses intent data to identify companies actively seeking specific products or services. UpLead UpLead is a B2B data provider that offers real-time verified emails, mobile numbers, and intent data to businesses looking to expand their reach and find qualified leads.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

DiscoverOrg Sales

JANUARY 2, 2019

We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. Prediction #2: B2B Intent Data will (start to) go mainstream.

Data 196

Data Intent Data Customer Intent 196

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Sales and Marketing Management

MAY 28, 2020

Utilize Intent Data. In 2020, the hype around behavioral intent data will reach its peak. Intent data is behavioral information about a consumer’s action. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.

Demand Generation Agencies 271

Demand Generation Agencies Demand Generation Demand Generation Targets B2B 271

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. The solution: intent data. What is intent data? Tactics: Collect Freemium User Data. Segment Accounts.

Intent Data 92

Intent Data Lead Rank Intent Enterprise 92

Zoominfo

APRIL 21, 2021

Research Industry: Segment and Identify Pain Points. Healthcare is a broad industry with market segmentation that ranges from obvious sectors, like hospitals and private practices, to parallel but more specific categories like medical supplies. You can also go one layer deeper using intent data to personalize your content.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. ZoomInfo MarketingOS Finally, ABM with data you can trust. Australasia or the European Union).

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Zoominfo

SEPTEMBER 30, 2020

When it comes to ICPs, you need more than just firmographic data. A mix between firmographic and technographic data is ideal, as well as any intent data you can collect. It’s incredibly useful to then identify patterns within your segmented customers. Segmenting Your Email Lists.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

Sales and Marketing Management

SEPTEMBER 28, 2020

The impact of these changes is highlighted in the marketing segment. Of those surveyed, 24% of marketers — the largest segment, do not expect lost marketing jobs to return. It is important to determine which behaviors will change for good, and which segments are most affected. in the next year. in the next year.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Zoominfo

FEBRUARY 28, 2025

Signal data is automatically contextualized and summarized by generative AI in alert notifications, saving sellers precious time and enabling them to focus on the accounts with the highest potential impact. As a result, Snowflake has increased its average sales price (ASP) by 11% and improved overall account penetration by 24%.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

JANUARY 29, 2025

Automate Repetitive Tasks : Processes like data cleaning, segmentation, and deduplication are streamlined, freeing up time for higher-value activities. Reduce Frustration : With access to clean, accurate data, reps can focus on building relationships and closing deals instead of battling broken systems.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

AUGUST 2, 2020

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Opportunity Data.

B2B 245

B2B Data Vendor Intent Data 245

Zoominfo

NOVEMBER 9, 2020

Access to sales intelligence will inherently categorize business dependencies, pain points, and ultimately help establish segments. The micro-segment inside a TAM represent prospective buyers that are likely to hold the high Customer Lifetime Value (CLV). Related blog: What is intent data? Consideration Stage.

Top of Funnel 246

Top of Funnel Funnel Sales Qualified Lead Data 246

Zoominfo

OCTOBER 20, 2020

Furthermore, ZoomInfo provides technographic, firmographic, and intent data, as well as direct contact numbers so you can ensure you’re going to reach the right person. Segment Your Market. Before you reach out, you should have a good understanding of what they do, what their company does, and how they communicate.

Top of Funnel 246

Top of Funnel Segment Intent Data Funnel 246

Zoominfo

NOVEMBER 5, 2020

Whether you are an outbound seller cold-calling new accounts, a customer success manager preparing for this month’s renewals, or a marketer running a targeted email or advertising campaign to generate leads, the insights that come from your company’s data drive decisions and action. . Data is at the core of every go-to-market motion.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Zoominfo

APRIL 20, 2020

Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible. Basic firmographic and demographic data points simply aren’t enough to hone and engage prospective buyers in a good economy, never mind the current climate. Yes, I said “and.”

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Tenbound

NOVEMBER 27, 2024

Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. So how do you narrow it down?

Data 195

Data Account Based Marketing Demographics Segment 195

DiscoverOrg Sales

MAY 30, 2018

Let’s say, for example, that you’ve identified your first, most viable target segment as Financipal Services companies with a new CTO, because 3 of your first 10 customers had that in common. Fit, Opportunity, and Intent data are three components of sales intelligence. Build a targeted list of your most viable prospects.

Pipeline 270

Pipeline Demand Generation Agencies Demand Generation Targets Demand Generation 270

Zoominfo

MAY 14, 2020

By using past behavior to predict future behavior, marketers can personalize their campaigns not only to certain customer segments—but to each individual customer. That’s why Opportunity or “trigger” information becomes a predictive piece of the purchasing puzzle—when it’s layered on top of Fit and Intent data. The best part?

Ideal Customer Profile 162

Ideal Customer Profile Lead Rank Lead Scoring Data 162

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

OCTOBER 30, 2024

Streamlined Sales Outreach and Pipeline Management Incorporating real-time B2B data into a GTM strategy enables sales teams to focus their outreach on warm, high-intent leads. Tools with intent data capabilities help identify accounts actively searching for solutions, allowing sales reps to prioritize leads more effectively.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

MarketJoy

APRIL 10, 2025

Leveraging data analytics and AI research, they discover companies that match your target audience. USA-based B2B lead generation companies segment their target groups based on various data points such as company size, revenue, industry, and decision-makers. Top Reasons to Partner Up with MarketJoy for B2B Lead Generation!

Sales Qualified Lead 66

Sales Qualified Lead Lead Generation Ideal Customer Profile Leads 66