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5 trends in gaining more customer insight

Sales and Marketing Management

Companies that are working toward sales and marketing alignment to support the customer journey can look to SDRs as the key integration point, with skills that can bridge marketing, sales, operations and customer success. They can qualify and route leads, engage with existing accounts, and generate pipeline.

Trends 289
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Best B2B Sales Tools for 2025: The Essential Toolkit for Sales Success

Zoominfo

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

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Prospecting Insights: Boost Your Sales Strategy with High-Octane Data

Zoominfo

A sales rep uses the information (i.e., prospecting data) to identify buyer attributes such as: 1. Job functions: sales, operations, and marketing. They load the prospects’ data into lists then reach out to potential new customers. However, not all data is good data.

Data 246
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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

B2B Sales Operations Are Changing for Good. The ongoing crisis is forcing sales leaders to adjust how their companies sell in the presence of shifting customer behavior. It is not uncommon for sales reps to travel around the world to win prospects with face-to-face meetings. Reevaluate Primary Targets.

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Sales Prospecting Strategy Guide: 4 Steps to Find More Prospects

Zoominfo

Contact data: One of the most important pieces of the prospecting puzzle, accurate contact data is mission-critical for busy salespeople who need to connect with decision-makers; more accurate contact data means less time wasted searching for the right person. The first is segmenting audience lists by interest.

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How ZoomInfo Converts Hundreds of Leads in a Single Day: “Demo Day”

Zoominfo

Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of Sales Operations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. It sounded crazy at first. Nearly every person in the room had doubts about whether this was possible.

Lead Rank 246
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A Look Back and Ahead at the Evolution of B2B Data: Year in Review

DiscoverOrg Sales

When you see how predictive intent data works, it’s like you can’t believe it exists and we’re not using it. Our goal for 2019 is making sure the market knows how to put this new data into action. Learn how to use Intent data (without creeping out your prospects) to get started down this path.

Data 149