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Companies that are working toward sales and marketing alignment to support the customer journey can look to SDRs as the key integration point, with skills that can bridge marketing, sales, operations and customer success. They can qualify and route leads, engage with existing accounts, and generate pipeline.
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A sales rep uses the information (i.e., prospecting data) to identify buyer attributes such as: 1. Job functions: sales, operations, and marketing. They load the prospects’ data into lists then reach out to potential new customers. However, not all data is good data.
Two years ago, ZoomInfo CEO and Founder Henry Schuck and his then-VP of SalesOperations, Chris Hays, came up with the bold idea to challenge the sales team to convert 100 leads into product demos in one day. It sounded crazy at first. Nearly every person in the room had doubts about whether this was possible.
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Channing Ferrer , VP of SalesOperations and Strategy at HubSpot. Channing’s career path has taken him from consultant to head of client development strategy, VP of sales to VP of global salesoperations and finally, VP of SalesOperations and Strategy. Jaakko Paalanen , CRO at Leadfeeder.
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