Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Intent data utilizing A.I. What is Intent Data? The real differentiator now?

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

FEBRUARY 24, 2025

Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. . +30% Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15%

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

NOVEMBER 18, 2024

Top Website Visitor Identification Software Tools 1. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JUNE 8, 2021

Insent benefits from ZoomInfo’s leading IP-to-Company data graph, which reveals anonymous website visitors’ company identities and enables chat sessions tailored to specific company attributes, such as name, size, industry, or news relevant to a particular business. We’re excited about what comes next on this journey. Let’s chat.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Lead411

NOVEMBER 14, 2024

With the constant evolution of data acquisition methods, companies must adapt to changes in data trends, verification practices, and intent-based marketing to stay relevant. Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025.

Trends 52

Trends Data B2B Intent Data 52

Tenbound

NOVEMBER 27, 2024

To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. These tools can analyze sales calls, identify areas for improvement, and offer targeted recommendations to optimize performance.

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. Intent data increases the likelihood of finding companies and individuals who are likely to buy.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Sales Hacker

NOVEMBER 16, 2021

With this in mind, it’s important to identify the best tools to automate lead generation and why your team should invest in them. Automated lead generation is about using tools which are powered by AI and machine learning to create lead generation systems across all your inbound and outbound channels. PPC marketing tools.

Paid Content 127

Paid Content Lead Generation Lead Scoring Lead Rank 127

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

MAY 9, 2022

But how should you go about evaluating these tools and what factors should you consider before you commit? Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect.

Scale 130

Scale Hiring Sales Automation ROI 130

Zoominfo

MAY 16, 2022

The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. “Not having enough data can be a bigger issue than having bad data.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

MarketJoy

DECEMBER 28, 2024

Slowed Decision-Making Fear of financial instability makes many companies hesitant to invest in new strategies or tools. Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

MarketJoy

DECEMBER 28, 2024

Slowed Decision-Making Fear of financial instability makes many companies hesitant to invest in new strategies or tools. Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing.

Ideal Customer Profile 52

Ideal Customer Profile Scale Lead Generation Intent Data 52

Tenbound

AUGUST 6, 2024

Sales Engagement: Includes tools for email sequencing, automated outreach, and tracking engagement. Core Features: Lead Generation: Extensive database of B2B contact and company information, including detailed firmographic and technographic data. Data Enrichment: Enriches CRM data with comprehensive contact and company information.

Account Based Marketing 105

Account Based Marketing Outbound Sales Team Buyer Intent Intent Data 105

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. Choose the Right Marketing Tools for the Job (and Your Budget). You need marketing tools to reach your modern customers. The trick is to get tools that fit your business and budget. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

SEPTEMBER 14, 2020

You can also add tools to your existing tech stack that will make the process easier for your salespeople to carry out. A well structured sales process allows sales reps to target these larger accounts because it equips them with the right tools to manage high-value deals. If you don’t know where to start, always turn to the data.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. For every action a prospect takes, they create a trail of intent data across the internet. And you improve your ROI. How Do You Access Buyer Intent Data? Consider this.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

MarketJoy

DECEMBER 28, 2024

Slowed Decision-Making Fear of financial instability makes many companies hesitant to invest in new strategies or tools. Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

SBI

NOVEMBER 16, 2017

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. Nancy: Why does the industry need your solution?

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Scoring 139

Zoominfo

NOVEMBER 8, 2023

With today’s modern B2B data enrichment tools , that level of precision and automation should be standard practice. What is Data Enrichment? Data enrichment is the process of enhancing existing information by incorporating additional data from different sources. No manual data entry necessary.

Data 130

Data Ideal Customer Profile Decision Maker Sales Qualified Lead 130

Zoominfo

MARCH 13, 2024

For the 2024 Marketing And Sales Data Providers for B2B Wave, ZoomInfo scored the highest possible score in 21 of 28 criteria. With investor and customer expectations higher than ever, it’s vital for business leaders to invest in proven solutions that drive genuine ROI.

Report 130

Report Research Data Marketing 130

SBI

FEBRUARY 22, 2018

On the other hand, if you proactively clean, enrich, maintain, and master your sales database, you’ll have more confidence that you’re reaching the right people to drive qualified leads and ROI. Enrich – add key/missing elements (such as industry, company size, and contacts) and layer in intent data to deepen account relationships.

Decision Maker 139

Decision Maker Closing Prospecting Top of Funnel 139

Zoominfo

FEBRUARY 8, 2022

Go-to-market teams can access a wealth of information, including company data, contact data, technographics , website visitor identification, workflows, sales automations, website chat, and conversational intelligence — all from a single, integrated system. Crucially, MarketingOS lets marketing teams work from a common data foundation.

Software 100

Software Software Account Based Marketing Hiring 100

DiscoverOrg Sales

DECEMBER 20, 2017

With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. The primary development and experimentation of AI marketing tools today are still being pioneered by large firms like Google, who are assuming more risk and less short-term results as products mature.

B2B 150

B2B Marketing Data System 150

Zoominfo

SEPTEMBER 14, 2020

You can also add tools to your existing tech stack that will make the process easier for your salespeople to carry out. A well structured sales process allows sales reps to target these larger accounts because it equips them with the right tools to manage high-value deals. If you don’t know where to start, always turn to the data.

Top of Funnel 130

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 130

Allego

FEBRUARY 20, 2025

For a deeper dive into AIs ROI and real-world use cases, check out the full report. Leverage AI-driven personalization , using behavioral insights and intent data to deliver highly targeted recommendations and content at the right moment. Many organizations are grappling with the complexities of modernizing their tech stacks.

Sales Enablement 62

Sales Enablement Trends Buyer Lead Rank 62

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo ZoomInfo Copilot: Finding Signals in the Noise Despite having more data at their disposal than ever before, today’s GTM teams still struggle to connect with motivated buyers at the right moment.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

MarketJoy

NOVEMBER 25, 2024

Why MarketJoy Works: Buyer Intent Data Using proprietary AI tools, we identify businesses actively searching for solutions you offer. By leveraging data, we connect you with high-quality leads that are most likely to convert. Stop struggling with outdated lead generation.

Guarantee 52

Guarantee Lead Generation Sales Qualified Lead Scale 52

MarketJoy

NOVEMBER 18, 2024

By using tools like intent data and behavioral analytics, these companies focus on high-intent prospects who are actively looking for solutions, maximizing their return on marketing investment (ROI). Instead of generating qualified leads, you end up paying for clicks and impressions that yield little to no ROI.

Cost per Acquisition 52

Cost per Acquisition Intent Data Sales Qualified Lead Intent 52