SBI

DECEMBER 4, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. NANCY: WHAT ARE THE TOP 3 WAYS YOUR SOLUTION CHANGES THE GAME FOR A SALES ORGANIZATION? NANCY: HOW HAVE COMPANIES DETERMINED THE ROI OF YOUR SOLUTION?

Intent Data 139

Intent Data Intent Data Enterprise 139

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

SEPTEMBER 17, 2024

By leveraging advanced algorithms and data scraping techniques, these tools can extract potential leads from various sources, including customer databases, sales histories, website analytics, and social media platforms. A goldmine of qualified leads that can significantly boost your sales pipeline and drive business growth.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

MARCH 12, 2025

Sales leaders need to make sure that every interaction counts and that means understanding which accounts are the best fit, when to reach out, and how to solve customer challenges. RESTful APIs for flexible and scalable data usage. The team leveraged: Comprehensive company and contact data to discover and segment new B2B prospects.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

FEBRUARY 24, 2025

This nonobvious demand hides within behavioral data, signals, microtrends, and industry shifts. Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. 25% ROI on ad spend. Lets see how.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MARCH 13, 2025

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. Intent data to prioritize high-value accounts and improve lead scoring. Automatic enrichment of data from high-intent prospects. .–

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 18, 2024

Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. Yet data changes hour to hour.

Data 246

Data Intent Data How To Intent 246

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

SBI

APRIL 26, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. Nancy: What are the top 3 ways your solution changes the game for a sales organization? This week I interview Clive Armitage , CEO of Agent3.

Quota 139

Quota Intent Data Intent Lead Rank 139

Lead411

NOVEMBER 7, 2024

B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. If you have the wrong data, outdated data or missing data, the time wasted will be tremendous.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Tenbound

NOVEMBER 27, 2024

As a result, the traditional sales playbook is becoming increasingly obsolete. To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. Technology is also playing an increasingly critical role in modern sales.

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Zoominfo

FEBRUARY 28, 2025

What sets ZoomInfos data apart is the breadth and depth of those insights: actionable, strategic intelligence that no other provider can match, including more than 100 million company records, 500 million professional profiles, and billions of real-time signals. So, how can GTM leaders leverage this dynamic data ecosystem in their work?

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Lead411

NOVEMBER 14, 2024

Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025. The Rising Importance of Buyer Intent Data Buyer intent data will play a central role in defining the competitive edge for B2B sales and marketing teams in 2025.

Trends 52

Trends Data B2B Intent Data 52

MarketJoy

MARCH 24, 2025

Your sales team is always on the hunt for leads, but only a few convert from leads to business? This is a classic pain point for all B2B companies: how to populate their sales pipeline with leads that are actually qualified and do convert. This is where B2B lead generation services and Sales Qualified Leads (SQLs) come into play.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

NOVEMBER 6, 2023

Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. Today, sales is driven by insights. In an increasingly competitive business environment, organizations of all sizes are turning to sales engagement platforms to manage this workload.

Scale 130

Scale Hiring Sales Automation ROI 130

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. And today, we’re telling you to give your sales process a little TLC. What Is A Sales Process? Less time: The B2B sales cycle is long.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162

MarketJoy

DECEMBER 28, 2024

This is where MarketJoy steps in a cutting-edge, data-driven partner that doesnt just navigate uncertainty but transforms it into a competitive advantage. Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. And you improve your ROI. Let’s break that down.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

MarketJoy

DECEMBER 28, 2024

This is where MarketJoy steps in a cutting-edge, data-driven partner that doesnt just navigate uncertainty but transforms it into a competitive advantage. Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing.

Ideal Customer Profile 52

Ideal Customer Profile Scale Lead Generation Intent Data 52

Zoominfo

MARCH 13, 2024

Today, ZoomInfo has been named a Leader by Forrester Research in The Forrester Wave™ : Marketing And Sales Data Providers for B2B, Q1 2024. For the 2024 Marketing And Sales Data Providers for B2B Wave, ZoomInfo scored the highest possible score in 21 of 28 criteria. Marketers tell us they’ve grown their pipelines by 1.5X

Report 130

Report Research Data Marketing 130

Zoominfo

MAY 16, 2022

A workflow may look something like this: When intent signals are identified for [ABM platforms], then select [buying committee] and export to [CRM] as [leads/contacts] and assign to [marketer or sales rep]. If your data is inaccurate — or you simply don’t have enough of it — you’re wasting money on a house that’s going to collapse.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Tenbound

AUGUST 6, 2024

and ZoomInfo are both popular sales intelligence platforms, but they have distinct features and target different aspects of the sales process. Target Audience: Primarily aimed at small to mid-sized businesses (SMBs) and individual sales professionals. Focuses on outbound sales teams, startups, and growth-stage companies.

Account Based Marketing 105

Account Based Marketing Outbound Sales Team Buyer Intent Intent Data 105

Allego

FEBRUARY 20, 2025

Sales enablement is at a turning point. AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Sales leaders who fail to adapt risk losing deals before they even begin. Sales teams must leverage AI, data, and automation to stay competitive. Lets dive in.

Trends 62

Trends Sales Enablement Buyer Lead Rank 62

SBI

NOVEMBER 16, 2017

We call it Sales Tech Simplified. Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry.

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Rank 139

MarketJoy

DECEMBER 28, 2024

This is where MarketJoy steps in a cutting-edge, data-driven partner that doesnt just navigate uncertainty but transforms it into a competitive advantage. Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. The leads’ information goes into your CRM then your sales team begins their sales process. For instance, if your software solution increases your customer’s sales by 400%, that’s value. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. ” “Sales and marketing will be able to align around the right buyer personas.”

B2B 150

B2B Marketing Data System 150

Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. And today, we’re telling you to give your sales process a little TLC. What Is A Sales Process? Less time: The B2B sales cycle is long.

Top of Funnel 130

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 130

Zoominfo

NOVEMBER 8, 2023

When a new lead enters your CRM system, the sales team should be primed to act. This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short. This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short.

Data 130

Data Ideal Customer Profile Decision Maker Sales Qualified Lead 130