Zoominfo

SEPTEMBER 17, 2024

Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. Improving marketing ROI by targeting the right audience with precision, leading to better conversion rates. Lusha uses intent data to identify companies actively seeking specific products or services.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Rank 130

Zoominfo

AUGUST 6, 2024

The platform leverages a 2,000+ person research team to fill any data gaps and guarantee that users always have access to the most up-to-date information. By generating and verifying authentic leads, you can ensure that your sales and marketing messages reach the right audience, thereby maximizing the impact and ROI of your campaigns.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

Zoominfo

FEBRUARY 24, 2025

Deal Velocity Shortens sales cycles through pre-educated, intent-driven accounts. -15% CAC/ROI Enhances marketing efficiency with AI-optimized campaigns. +25% 25% ROI on ad spend. By analyzing emerging patterns in behavior and intent data, AI can suggest new micro-segments to target before they fully materialize.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

MARCH 13, 2025

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. Intent data to prioritize high-value accounts and improve lead scoring. Automatic enrichment of data from high-intent prospects.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

MAY 11, 2021

A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At ZoomInfo MarketingOS Finally, ABM with data you can trust. Another way to hone your targeting is by using your B2B data provider to filter for people’s attributes and identify those you want to exclude.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At Another way to hone your targeting is by using your B2B data provider to filter for people’s attributes and identify those you want to exclude. Trick #3: Use intent data to serve relevant content.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JULY 1, 2020

Yet data changes hour to hour. Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. We’ve all been hearing about buyer intent data for several years. How to Implement a Data Collaboration Strategy. But what is it?

Data 246

Data Intent Data How To Intent 246

Zoominfo

JUNE 8, 2021

Insent can also alert you when a visitor exhibits through intent data that they are interested in a particular product or topic, if they score highly based on ICP criteria, or if they engage with high-value pages on your website. We’re excited about what comes next on this journey. Want to learn more about Insent? Let’s chat.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Tenbound

NOVEMBER 27, 2024

Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

Lead411

NOVEMBER 14, 2024

With the constant evolution of data acquisition methods, companies must adapt to changes in data trends, verification practices, and intent-based marketing to stay relevant. Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025. Here’s a guide to help you.

Trends 52

Trends Data B2B Intent Data 52

SBI

APRIL 26, 2018

Rather than largely relying on guess work or instinct to engage with buyers, this data, if organized correctly, can be used to massively accelerate time to value for sales people by helping them understand what buyers are interested in and how best to engage with them, much earlier than previously possible.

Quota 139

Quota Intent Data Intent Lead Rank 139

Zoominfo

FEBRUARY 28, 2025

What sets ZoomInfos data apart is the breadth and depth of those insights: actionable, strategic intelligence that no other provider can match, including more than 100 million company records, 500 million professional profiles, and billions of real-time signals.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

MarketJoy

MARCH 24, 2025

With such expertise, MarketJoy makes a valuable partner for any business looking to optimize its sales pipeline and achieve tangible results and a strong ROI. Iteration and Improvement : Insights allow for adjustments to be made that can improve success rates.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

MarketJoy

DECEMBER 28, 2024

Data-Driven Lead Generation MarketJoy combines intent data with AI-powered analysis to identify and engage active buyers, eliminating wasted resources and focusing on high-conversion opportunities. Heres how we do it: Precision Targeting We use intent data to identify prospects actively searching for solutions like yours.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

Zoominfo

MARCH 4, 2024

Intent Data and Intent-Based Targeting B2B DSPs help you understand the buying intent of your target accounts with accurate data. Seamless Tech Stack Integration Native B2B DSPs streamline workflows and centralize data management through seamless integrations.

Advertising 130

Advertising Advertising B2B Decision Maker 130

Zoominfo

MAY 9, 2022

Free Trial What Kind of ROI Can You Expect from a Sales Engagement Platform? One of the most common questions among prospective buyers of sales engagement platforms is what kind of return on investment (ROI) they can expect. But how should you go about evaluating these tools and what factors should you consider before you commit?

Scale 130

Scale Hiring Sales Automation ROI 130

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. For every action a prospect takes, they create a trail of intent data across the internet. And you improve your ROI. How Do You Access Buyer Intent Data? Consider this.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

MAY 16, 2022

If your data is inaccurate — or you simply don’t have enough of it — you’re wasting money on a house that’s going to collapse. “Not having enough data can be a bigger issue than having bad data. It’s why marketers don’t see ROI on personalization efforts,” AlMukhtar says.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

MarketJoy

DECEMBER 28, 2024

Data-Driven Lead Generation MarketJoy combines intent data with AI-powered analysis to identify and engage active buyers, eliminating wasted resources and focusing on high-conversion opportunities. Heres how we do it: Precision Targeting We use intent data to identify prospects actively searching for solutions like yours.

Ideal Customer Profile 52

Ideal Customer Profile Scale Lead Generation Intent Data 52

Tenbound

AUGUST 6, 2024

Core Features: Lead Generation: Extensive database of B2B contact and company information, including detailed firmographic and technographic data. Market Intelligence: Provides in-depth insights into market trends, competitive analysis, and buyer intent data.

Account Based Marketing 105

Account Based Marketing Outbound Sales Team Buyer Intent Intent Data 105

MarketJoy

DECEMBER 28, 2024

Data-Driven Lead Generation MarketJoy combines intent data with AI-powered analysis to identify and engage active buyers, eliminating wasted resources and focusing on high-conversion opportunities. Heres how we do it: Precision Targeting We use intent data to identify prospects actively searching for solutions like yours.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. That’s where business AI and intent data come in. Countless companies make huge investments in CRM systems only to be left wondering why they aren’t experiencing ROI and value as expected. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

MARCH 13, 2024

For the 2024 Marketing And Sales Data Providers for B2B Wave, ZoomInfo scored the highest possible score in 21 of 28 criteria. With investor and customer expectations higher than ever, it’s vital for business leaders to invest in proven solutions that drive genuine ROI.

Report 130

Report Research Data Marketing 130

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79

Zoominfo

SEPTEMBER 14, 2020

Adding the following steps into your sales workflow will take your overall process to the next level, and will definitely be reflected in overall ROI. If you don’t know where to start, always turn to the data. Now it’s time for the good stuff: how to optimize your sales process. Define customer journey. Identify Pipeline Bottlenecks.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162

Zoominfo

NOVEMBER 8, 2023

For example, the CTO might receive a tech-focused pitch, while the procurement manager receives pricing and ROI details. In the midst of rapid changes in how sales decisions are made, one thing’s clear: understanding a buying committee means running your sales strategy with a winning hand.

Data 130

Data Ideal Customer Profile Decision Maker Sales Qualified Lead 130

SBI

JUNE 27, 2019

What sources of data can best fuel your stacks, align your teams, and improve pipeline. The current & future state of intent data. Where real value in the data market exists today, together with a roadmap that marketing and sales leads can leverage for better ROI.

B2B 77

B2B Data Marketing Intent Data 77