SBI

DECEMBER 4, 2018

John: TechTarget’s data and insight products for sales called Priority Engine and Qualified Sales Opportunities are built on proprietary knowledge of enterprise purchase intentions and the specific people involved in them within accounts. NANCY: HOW HAVE COMPANIES DETERMINED THE ROI OF YOUR SOLUTION?

Intent Data 139

Intent Data Intent Data Enterprise 139

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

Zoominfo

MARCH 13, 2025

But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove. Intent data to prioritize high-value accounts and improve lead scoring. Automatic enrichment of data from high-intent prospects.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news?

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Lead411

OCTOBER 30, 2024

Maximizing ROI with B2B Data for a Go-To-Market Strategy Whether you’re launching a new product, entering a new market, or re-targeting your ideal customers, B2B data plays a critical role in informing every phase of GTM planning. Companies can expect higher ROI as they avoid resources spent on prospects outside their core ICP.

Ideal Customer Profile 52

Ideal Customer Profile ROI Account Based Marketing Maximizer 52

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. A high match rate means you’re reaching the right people and positioning yourself for a healthy digital advertising ROI. (At That means filtering out bad-fit prospects, competitors, and even current customers.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Trend #2: Leveraging real-time intent data.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. Yet data changes hour to hour. We’ve all been hearing about buyer intent data for several years. VIDEO] Exactly how does intent data work?

Data 246

Data Intent Data How To Intent 246

Zoominfo

JUNE 8, 2021

gives ZoomInfo customers the ability to listen to and detect interesting activity on their websites, then engage with prospective buyers through intelligent chat experiences. Without the right tools, you simply can’t expect sales reps to know every detail about your prospects and customers. Why We’re Acquiring Insent.ai. Let’s chat.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Tenbound

NOVEMBER 27, 2024

This means salespeople must take the time to deeply understand each prospect’s unique situation, challenges, and goals. Understanding Customer Intent Signals Customer intent signals provide valuable insights into where a prospect is in their buying journey and what they are looking for.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Zoominfo

FEBRUARY 28, 2025

The result is a foundational data universe that we believe stands alone in todays market. How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

SBI

APRIL 26, 2018

The Agent3 platform alerts sales users to their customers and prospects early stage buying intentions before their customer or prospect will have identified as ‘in-market’ to purchase. Nancy: How have companies determined the ROI of your solution? Account team feedback on quality/value of insights.

Quota 139

Quota Intent Data Intent Lead Rank 139

Lead411

NOVEMBER 14, 2024

With the constant evolution of data acquisition methods, companies must adapt to changes in data trends, verification practices, and intent-based marketing to stay relevant. Below are the pivotal trends and essentials expected to shape the future of B2B data in 2025.

Trends 52

Trends Data B2B Intent Data 52

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution. Use this insight to build a clear profile of your ideal buyer.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

SBI

FEBRUARY 22, 2018

These insights can help you understand where to spend time prospecting and upselling – not to mention how to frame the conversation – instead of wasting resources on blind alleys and manually updating your CRM. With the right data, you should no longer be in the dark when your favorite prospect hits the road.

Decision Maker 139

Decision Maker Closing Prospecting Top of Funnel 139

MarketJoy

MARCH 24, 2025

They utilize different methods in their approach, such as content syndication, email outreach, social media interaction, and data analytics, to maintain a consistent flow of leads. An MQL is an interested prospect who has taken action , for example, downloading a whitepaper or subscribing to a newsletter.

Lead Generation 52

Lead Generation Sales Qualified Lead Ideal Customer Profile Lead Rank 52

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase. Who is your ideal customer? What are their pain points and challenges?

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

MAY 31, 2023

Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. This new release focuses on Prospect-Level Intent TM data, unique in the industry, that enhances understanding of individual prospects based on their research, engagement and buying team associations.

Ideal Customer Profile 98

Ideal Customer Profile Intent Lead Scoring Lead Rank 98

Zoominfo

MAY 9, 2022

It wasn’t long ago that sales as an industry was driven largely by volume — more leads meant more prospects, which sometimes translated into more revenue. The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time.

Scale 130

Scale Hiring Sales Automation ROI 130

MarketJoy

DECEMBER 28, 2024

Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing. By eliminating irrelevant prospects, you reduce acquisition costs and see higher conversion rates. Pre-Suasion Marketing Your prospects encounter over 10,000 ads daily.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

MarketJoy

DECEMBER 28, 2024

Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing. By eliminating irrelevant prospects, you reduce acquisition costs and see higher conversion rates. Pre-Suasion Marketing Your prospects encounter over 10,000 ads daily.

Ideal Customer Profile 52

Ideal Customer Profile Scale Lead Generation Intent Data 52

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

MAY 16, 2022

The root of that stunning shortfall, analysts say, is a lack of insight into the prospective buyer. So while B2B marketers will try to get more tech-savvy, they’ll continue to waste money and fall into the same old trap if their data is not up to par. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

FEBRUARY 1, 2021

Maybe your marketing efforts are more ‘throw it at the wall and see if it sticks’ than a fine-tuned ROI machine. These digital experiences can result in prospects filling out a form to try your free demo or signing up for blog alerts. Prospects interact with your content at each stage of the buyer’s journey. Let’s change that.

Small Business 145

Small Business Small Business Ideal Customer Profile Lead Rank 145

Zoominfo

SEPTEMBER 14, 2020

Yet they usually consist of a series of repeatable steps that a salesperson can take with a prospect in order to move them down the sales funnel. Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal. This is why qualifying prospects is an important step in any sales workflow.

Top of Funnel 162

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 162

MarketJoy

DECEMBER 28, 2024

Why Businesses Choose MarketJoy Precision Over Volume MarketJoy targets high-intent buyers, ensuring every lead your sales team receives is worth pursuing. By eliminating irrelevant prospects, you reduce acquisition costs and see higher conversion rates. Pre-Suasion Marketing Your prospects encounter over 10,000 ads daily.

Ideal Customer Profile 52

Ideal Customer Profile Scale Intent Data Lead Generation 52

Zoominfo

MARCH 13, 2024

For the 2024 Marketing And Sales Data Providers for B2B Wave, ZoomInfo scored the highest possible score in 21 of 28 criteria. As noted in ZoomInfo’s Customer Impact Report 2024, 95 percent of ZoomInfo users prefer our data to that of other providers, due to our superior demographic, firmographic, and geographic coverage.

Report 130

Report Research Data Marketing 130

Zoominfo

JUNE 10, 2024

The ROI for their business may be clear and convincing. Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. Many salespeople waste much of their time pursuing prospects who aren’t ready to buy. It’s also a problem of resources.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

SBI

NOVEMBER 16, 2017

Katie: You may have heard terms like sales intelligence, marketing intelligence, intent data, predictive data, or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence, and it’s revolutionizing the B2B industry. Nancy: Why does the industry need your solution?

Ideal Customer Profile 139

Ideal Customer Profile Data Account Based Marketing Lead Scoring 139

Zoominfo

SEPTEMBER 14, 2020

Yet they usually consist of a series of repeatable steps that a salesperson can take with a prospect in order to move them down the sales funnel. This is why qualifying prospects is an important step in any sales workflow. Leaks in the sales pipeline: Is your team having issues with prospecting, nurturing, closing, or upselling?

Top of Funnel 130

Top of Funnel Sales Process Ideal Customer Profile Sales Qualified Lead 130

Zoominfo

NOVEMBER 8, 2023

By automatically appending engagement-ready records for the entire buying committee, data teams can transform their CRM from a static data repository to an actionable source of truth. With today’s modern B2B data enrichment tools , that level of precision and automation should be standard practice.

Data 130

Data Ideal Customer Profile Decision Maker Sales Qualified Lead 130

SBI

APRIL 1, 2020

TechTarget Launches Verified MSP Targeting Powered by Priority Engine Purchase Intent Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services, today announced the release of Verified MSP Targeting powered by Priority Engine TM , TechTarget’s SaaS-based purchase intent insight platform.

Intent 79

Intent Engineering Intent Data Enterprise 79