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Your prospects are out there right now, hunting for a solution to a problem you can solve. These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. . The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Selling points and promises aside, without fully understanding their prospects (i.e. the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? Pretty cool, right?
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Learn how to carry out a data-driven demand gen strategy by: Nailing down your ideal customer profile (ICP). Leveraging intentdata.
You use intentdata. Intentdata predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?
Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Most go-to-market teams understandably focus on new funding rounds as a signal when prospecting.
ZoomInfo’s lead capture solutions help sales and marketing teams efficiently collect and route leads by pairing high-performance tools with top-quality data. The platform leverages a 2,000+ person research team to fill any data gaps and guarantee that users always have access to the most up-to-date information.
Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intentdata, lets provide essential context: intentdata uncovers buying signals based on online consumption patterns. It’s a game-changer that’s been a long time coming.
Did you know that 25% of B2B businesses are currently using intentdata, while another 35% are preparing to use it within the next 12 months?! Download this special eBook to dive deeper into: Why intentdata is crucial in B2B selling & marketing. How intentdata is effectively collected (And what to be wary of).
Buyer intentdata tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. Buyer IntentData Sources.
Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Heres how AI can help: 1.
That means personalization has become critical for effective sales outreach — and AI used properly, with the right data to back it up, plays a pivotal role. “It It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says.
Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Heres how AI can help: 1.
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intentdata across the internet.
This not only maximizes ROI, but also minimizes wasted time and resources on low-potential prospects. By integrating with other account-based marketing tools, CRM systems, and customer data platforms, marketing account intelligence software creates a unified and comprehensive view of each customer.
Many marketers and frontline salespeople are turning to real-time intentdata as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intentdata available from a single source of truth can be a powerful advantage.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Prospects who love your product may not be ready to buy. Intentdata is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intentdata advantage — and how to distinguish the best B2B intentdata provider for your business.
Damien : InsideView has always been about helping salespeople better understand and engage with their prospects and customers. Sales intelligence and buyer intentdata also help account managers spot cross-sell opportunities and prevent churn. And make sure your customer and prospectdata is current and complete.
Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? When research on a particular topic of interest is higher than usual, the account spikes on those topics.
John: TechTarget’s data and insight products for sales called Priority Engine and Qualified Sales Opportunities are built on proprietary knowledge of enterprise purchase intentions and the specific people involved in them within accounts. We have hundreds of customers you can reach out to.
Intentdata can change how you prospect, manage the sales cycle, and close deals. And the right data can be the difference between success and failure. And while there are many types of intentdata, let’s dig into three that you may not have thought about in the past. What is IntentData.
It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.
Scenario Prospect firmographics and technographics help you identify who’s a good fit for your solution — but intentdata helps you target the right prospects at the right time. Intentdata gives your sales teams a leg up on the competition through early visibility to developing opportunities.
So put the phone down and listen up, because we’ve got the inside scoop for how to approach your prospects with a cold call , using the right message at the right time – without sounding like a cold-call creeper. All salespeople use basic demographic data and firmographic data. Intentdata. Email address.
At its core, intentdata helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intentdata is created equal. There are many types of intentdata, and an array of providers. How Do I Make IntentData Actionable?
But with the right symphony of supporting information, go-to-market teams can leverage intentdata to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intentdata isnt a one-size-fits-all solution.
Sales and marketing leaders have reached a tipping point when it comes to using intentdata , and they’re not looking back. More than half of all B2B marketers are already using intentdata to increase sales, and Gartner Inc. Intentdata isn’t a red carpet to a signed contract.
What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intentdata to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball.
Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intentdata, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is IntentData?
Investing in buyer intentdata is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intentdata will help you gain ground on competitors and connect with prospects. Across the table (or buffering screen on Zoom), sellers are embracing digital sales and prospecting.
Its why were thrilled to be named a leader in both The Forrester Wave: IntentData Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. Beyond the Basics Intentdata has long been a powerful tool for identifying accounts showing interest in your offerings.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Enhancing data quality by validating and enriching existing client information for more targeted marketing efforts. There are many lead mining tools and platforms available today. ZoomInfo processes over 1.5
In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.
How important are prospecting insights to your sales strategy? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights? What are prospecting insights? However, not all data is good data.
While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intentdata. By mapping out your prospects’ behaviors and capturing their interest, buyer intentdata offers insight into your potential leads. What is buyer intentdata?
When combined with AI, these signals become powerful tools that reach potential customers much earlier in their journey — giving go-to-market teams a massive advantage over competitors who rely solely on ideal customer profile matches, traditional intentdata, or account-fit scores.
Scenario You can purchase intentdata from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. Target prospects with an automated email campaign that outlines what makes your product a better alternative to competitors’ solutions.
Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intentdata and third-party intentdata.
And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.
If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? How did you find those prospects?
According to a Demand Gen Report Survey, 80% of companies that leverage intentdata say it helped with ABM account prioritization and scoring. Here are five ways intentdata can improve your ABM campaigns. 5 Ways IntentData Can Improve Your ABM Campaigns 1. Get a Demo 2.
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