Zoominfo

MARCH 13, 2025

These stories of real companies that have used ZoomInfo to grow, retain, and expand their customer base show how an intelligent approach can drive measurable success: higher conversions, stronger sales alignment, and more predictable growth. Intent data to prioritize high-value accounts and improve lead scoring.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Account Based Marketing Sales Qualified Lead 130

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. Our post, “What is Buyer Intent Data?

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Fast-Track Sales Enablement. Sales teams. Reduce onboarding ramp time.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Zoominfo

DECEMBER 20, 2024

The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. Implementing AppExchange Applications: Best Practices Assess Business Needs: Identify specific challenges and objectives to select the most appropriate applications.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. Because of this trend, sales organizations must strive to align their sales process with the buyer’s purchasing process.

Intent Data 91

Intent Data Lead Rank Intent Enterprise 91

Zoominfo

SEPTEMBER 9, 2020

Does your sales pitch cut through the noise, or just create more? Yet each and every B2B professional reading this has had their time wasted by a sales pitch, probably as recently as within the last few weeks. ( *readers nodding* ). And if you’re in sales, you’re probably thinking something along the lines of: “ Hey, we get it.

Demographics 200

Demographics Data Ideal Customer Profile How To 200

Tenbound

NOVEMBER 27, 2024

As a result, the traditional sales playbook is becoming increasingly obsolete. To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. Technology is also playing an increasingly critical role in modern sales.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. What to Look for in a B2B Data Provider.

B2B 245

B2B Data Vendor Intent Data 245

DiscoverOrg Sales

DECEMBER 26, 2018

GDPR for Sales and Marketing. In this blog, our sales development rep with the 60% response rate (!!) However, sales campaigns must abide by the CAN-SPAM Act, which includes some specific opt-out requirements and a certain level of truthiness. This popular blog was written by our SVP of Data & Research and SME Derek Smith.

Intent Data 120

Intent Data Intent SME Hiring 120

MarketJoy

MAY 8, 2025

Utilizing Intent Data Intent data indicates the online actions of potential clients, showing the intent of the company to buy IT services. All this data can be analysed to get leads that have shown to have a higher chance of conversion, and you can prioritize these leads for more segmented and effective outreach.

Lead Generation 59

Lead Generation Account Based Marketing Webinar Metrics Lead Rank 59

Tenbound

JANUARY 22, 2025

The ideal number of cold calls an SDR (Sales Development Representative) should make daily depends on various factors, such as industry, target market, tools, and the expected quality of engagement. Enterprise or high-ticket sales : 3050 calls/day is common for SDRs targeting high-value accounts. Set up a call with Tenbound to discuss.

Cold Calling 64

Cold Calling Intent Data Sales Qualified Lead Intent 64

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you verify the accuracy of the data? But setting up a sales and marketing database from scratch is not as difficult as you may think.

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Lead411

JANUARY 16, 2025

Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Best for: Sales engagement automation.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Look for titles such as CEO, CFO, and VP of sales. To do that, you need robust, high-quality data. With the right B2B data provider , you can pull key decision makers’ names and contact information at each account, then export that list into your digital ad platform to create your campaign. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

SEPTEMBER 20, 2021

Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. With this type of news, sales reps need to engage as many people as possible. These leaders typically don’t have time for cold sales calls.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real-time. Simplify coaching Sales reps generate an astounding volume of conversation data.

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

Zoominfo

SEPTEMBER 28, 2021

“Using your prospect’s name to address them is a psychological trick I learned while working in hospitality, but really it works in every walk of life,” says Donna Tin, a ZoomInfo sales development representative who works on acquiring international customers. How can sales reps take their personalization to the next level?

Ideal Customer Profile 100

Ideal Customer Profile Intent Data Intent Call-back 100

Zoominfo

APRIL 26, 2023

The Calculus of Growth is Changing (Just Like Your Buyers) In a recent panel discussion for enterprise CMOs and revenue executives in Seattle, Lee stressed that productivity has become a central force for growth in this economic era, replacing the previous cycle’s focus on growth through added sales capacity. Sales Efficiency Matters.

Hiring 130

Hiring Intent Data How To Scale 130

Highspot

MAY 18, 2025

Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. Tools like AI sales coaching, just-in-time learning, and dynamic playbooks help reps respond to buyer needs at every journey stage. What is sales enablement?

Account Based Marketing 52

Account Based Marketing Top of Funnel Ideal Customer Profile Sales Enablement 52

Allego

FEBRUARY 20, 2025

Sales enablement is at a turning point. AI-driven automation, digital-first buyers, and rising expectations are reshaping the way sales teams operate. Sales leaders who fail to adapt risk losing deals before they even begin. Sales teams must leverage AI, data, and automation to stay competitive. Lets dive in.

Trends 62

Trends Sales Enablement Buyer Lead Rank 62

Zoominfo

JANUARY 4, 2022

“This indicates that within a few years we should expect people won’t be thinking about ABM and demand separately — it’ll be part of the same objective,” Withers says. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. “Now,

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Sales Hacker

MAY 19, 2021

Can your sales reps differentiate negative email replies from positive replies? If yes, does your data help them figure out what to do next? SDRs work on the front lines of all sales engagement and hone their craft in outbound sales strategies. Intent data and sentiment data: understanding your customer.

Data 107

Data Buyer Top of Funnel Pivotal 107

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. And doing it well, at scale, is a skill that separates the best sales reps from the rest. Another powerfully effective technique is asking for help.

Cold Calling 130

Cold Calling Scale Lead Rank Lead Scoring 130

Zoominfo

JUNE 28, 2023

And for revenue leaders, that means the tug-of-war between sales capacity and quota attainment is perhaps more important than ever. While a larger sales team can be an asset, it’s also one of the biggest expenses for companies already facing pressure to mitigate costs. So how should sales leaders evaluate and measure quota attainment?

Quota 130

Quota Hiring Scale Face-to-face 130

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. That’s where your streamlined, four-stage sales funnel comes in.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

LeadFuze

DECEMBER 1, 2021

In this article, I will discuss how to leverage intent data in order to increase your chances of booking a meeting or closing the deal. Let’s get started… Need Help Automating Your Sales Prospecting Process? Intent Data Definition.

Intent Data 40

Intent Data Lead Rank Intent Data 40

SBI

JULY 21, 2020

PETER: Enterprise B2B sales is a complex process of which the buying experience is one very important attribute to closely understand. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Q: SHOULD SELLING BE VIEWED AS A BUYING EXPERIENCE AND WHY.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

Zoominfo

FEBRUARY 8, 2022

In the past, sales was driven by relationships. The last significant innovation in sales was the introduction of Salesforce and cloud-based customer relationship management (CRM) systems in the late ‘90s. Today, sales is driven by insights derived from data. Today, sales is driven by insights derived from data.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

AUGUST 16, 2023

Technographic data : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Intent data : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

Zoominfo

JANUARY 12, 2024

By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs. Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

Intelligence and automation will not only help you turn marketing-qualified leads into sales opportunities — but do so at scale. Tools may include intent data, personalization, and chatbots. Customer Relationship Management (CRM) Sales and marketing alignment should be a constant goal in your tech stack.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 2, 2022

ZoomInfo ZoomInfo is the go-to-market platform trusted by over 35,000 companies worldwide to accelerate sales with actionable insights and high-quality data. ZoomInfo’s platform tracks 1.5 TrustRadius for Vendors TrustRadius for Vendors is a powerful platform designed to bridge the trust gap between technology buyers and providers.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

DiscoverOrg Sales

AUGUST 22, 2017

Remember when the “sales tech stack” was just a CRM? Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. DiscoverOrg’s sales and marketing intelligence platform is one of those technologies.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

Zoominfo

NOVEMBER 1, 2022

Here are 10 of the strongest insights from the discussions, including the importance of effective go-to-market strategies across sales and marketing teams, and how the current wave of economic uncertainty is affecting companies’ ability to make the most of their market opportunities.

Hiring 100

Hiring Intent Data Intent Scale 100