This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Heres how AI can help: 1.
Heres how some of todays top experts use AI to sidestep common challenges, encourage experimentation, enhance sales training, and create smarter prospecting lists. Lead Scoring and Intent Analysis: AI ranks leads and identifies intent signals to prioritize the prospects most likely to convert. Heres how AI can help: 1.
Business is more competitive than ever, and conventional prospecting is simply no longer enough. Choosing an appropriate solution will depend on your organization’s challenges, opportunities, and objectives, and even businesses of similar headcount and revenue in the same industry may have very different needs.
Its why were thrilled to be named a leader in both The Forrester Wave: IntentData Providers For B2B, Q1 2025 and The Forrester Wave: Marketing And Sales Data Providers For B2B, Q1 2024. Beyond the Basics Intentdata has long been a powerful tool for identifying accounts showing interest in your offerings.
How to Spot Buying Signals – with IntentData. Bad timing is the worst objection you can get!” Unfortunately, it’s also the most common objection salespeople get. Unfortunately, it’s also the most common objection salespeople get. What is IntentData? What are IntentData points?
And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.
To put these plans into action, Smartsheet needed a way to better segment its audience and target high-intentprospects while ensuring marketing and sales alignment. Solution: Smartsheet partnered with ZoomInfo to fuel its ambitious growth plans, leveraging: High-quality B2B data to refine audience segmentation and personalization.
Find More Selling Opportunities with Buyer IntentData. Buyer intentdata is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer IntentData? Read more: What is Buyer IntentData?
Implementing AppExchange Applications: Best Practices Assess Business Needs: Identify specific challenges and objectives to select the most appropriate applications. Built on a foundation of high-quality B2B data , ZoomInfo is trusted by over 35,000 companies to drive sustainable business growth and improve go-to-market strategies.
Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. As your sales reps jump into a selling space and tackle stakeholders’ questions and objections, the better prepared they are, the more likely they are to lead a successful call.
Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news?
This article is Part 1 in a series on leveraging intentdata to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to IntentData. The solution: intentdata. What is intentdata? Tactics: Collect Freemium User Data.
This means salespeople must take the time to deeply understand each prospect’s unique situation, challenges, and goals. Understanding Customer Intent Signals Customer intent signals provide valuable insights into where a prospect is in their buying journey and what they are looking for.
This data is split into three types: intent, fit, and opportunity. IntentData. Intentdata is used to discover buying signals found by tracking multiple sources. As the name suggests, fit data helps find leads that are fit to be a customer for your company. Opportunity Data.
Skip below to learn and steal three simple-to-implement data-driven plays our team uses to ensure their sales pitch connects with the right prospect, at the right time, with a well crafted message. Compelling pitches are short, but poignant; clear, but also leave the prospecting wanting to ask more. What is a sales pitch?
Implementing a solid SEO strategy will help you appear in front of prospective clients who are actively searching for what you offer. Utilizing IntentDataIntentdata indicates the online actions of potential clients, showing the intent of the company to buy IT services.
As we try to fill in the blanks for our customers and prospects, and offer up our own hard-won lessons learned to our community – a few gems stood out. And the BASHO email remains one of the most effective email prospecting methods. What is IntentData? How to Use IntentData (Without Creeping Out Your Prospect).
SDRs may spend less time researching prospects, focusing on volume over personalization. Tools & Automation : SDRs using tools like dialers , CRM integrations , and intentdata can make more calls in less time. Would you like specific strategies for improving call efficiency or handling objections? Click here.
Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target.
After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target. That’s where intentdata comes in.
Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer. Awareness stage.
You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. With high-quality intentdata. And guess what?
Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intentdata with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Its a must-have for refining strategies and coaching teams.
Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Most notably, 83 percent of B2B leaders believe switching to digital omnichannel buying environments proved effective for reaching prospects and securing new business.
How do you find prospects quickly? How do you verify the accuracy of the data? Your objective may affect the type of data you collect! Consider: Who will be using the initial data? Will your outside sales team use the data? The price will also be affected by how much data you need.
Once you get a prospect on the phone , addressing them by name and mentioning their company are essential ways to break the ice and show that you’ve done your homework. That’s how you’re trying to make your prospects feel when you get on a sales call with them. For sales directors, ‘How is your team prospecting right now?’
In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. Step 1: Interrupt the normal pattern You already know how busy your prospects are, so getting to the point quickly is vital. Let’s see how.
“This indicates that within a few years we should expect people won’t be thinking about ABM and demand separately — it’ll be part of the same objective,” Withers says. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. “Now,
Key takeaways ABM and sales enablement help teams focus on the right accounts and equip reps with the tools to convert prospects into customers. When digital marketing emerged in the early 2000s, automation made it easy to reach massive numbers of leads, but often overwhelmed sales and marketing teams with unqualified prospects.
As a manager of SDRs and the co-founder of SDRs Anonymous, seeing sentiment gives me the ability to analyze the replies to our email sequences and use this data to coach my reps on how to really connect with their customers. Intentdata and sentiment data: understanding your customer. 3 ways to use sentiment data.
And developing a high-quality playbook can start with a simple conversation, Schuck says: sit down with the top three sellers at a company and find out which market signals they rely on to begin their outreach, from hiring and funding news to spikes in intentdata. “They’re responsible for the right message. .”
The company has long since proven that its solutions are a great fit for several key personas, which makes reaching well-qualified prospects with relevant messaging a cornerstone of Smartsheet’s growth plans. By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs.
Your digital-savvy B2B prospect is researching the product they think they need. The B2B sales funnel depicts how prospective customers move through the buying process in stages. Salespeople interact with the prospects at each stage, persuading them to make a purchase. Let’s start with that dream customer.
In this article, I will discuss how to leverage intentdata in order to increase your chances of booking a meeting or closing the deal. Let’s get started… Need Help Automating Your Sales Prospecting Process? IntentData Definition.
Simultaneously, the prospect of a slowing economy is affecting marketing budgets, creating the perfect conditions for a wave of tech stack consolidation. Tools may include intentdata, personalization, and chatbots. Do I have ‘shiny object syndrome?’ Today, that chart contains nearly 10,000 logos.
ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intentdata about companies and contacts. We layer additional tools on top of that intelligence to help you better engage with prospects and customers.
Key Features: Accurate profiles of over 100 million companies and over 340 million professionals, with data on over 11 million C-level profiles More than 1.5 Leverage the same B2B data that fuels go-to-market for 60% of the Fortune 100 Start Your Free Trial! Win Faster.
Understanding pain points, having a strong grasp of the persona you’re talking to, recognizing potential objections — there are all sorts of variables that affect sales capacity,” AlMukhtar says. ZoomInfo is helping sales teams reclaim their time and spend more of their day engaging with prospective customers.
Sustained ROI requires an obsessive focus on understanding a prospect’s sentiment, wants, needs, and timing, and only then, delivering relevant and valuable experiences. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS.
Here are some common B2B display advertising mistakes: Remarketing: Just because someone landed on your website doesn’t mean they’re a good-fit prospect. Dynamic suppressed audiences keep out the waste, and dynamic intent audiences ensure you’re always in front of who’s in-market right now.” Facebook is not just used for one objective.
As a salesperson, much of your success relies on prioritizing the right prospects. By focusing on the right prospects, you can streamline your efforts, speed up the sales cycle and ultimately close more deals. A particularly strong fit is a good reason to prioritize that prospect during outreach.
Integrated technologies turn hypothetical benefits into reality by plugging holes and bridging gaps in the workflow that sales and marketing teams go through to engage prospects, develop relationships, and drive revenue. Create workflows from actionable insights and intentdata.
ZoomInfo’s platform also allows for sales and marketing organizations to work from the same data and develop automated workflows across departments, bridging marketing and sales teams and helping them better target their prospects. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.
An SDR is an individual who specializes in finding and nurturing new prospects, and determining whether those leads are a good fit for the company. SDRs use a combination of market research to define the target audience or ideal customer and individual prospect research to learn about a specific lead. What is an SDR?
We organize all of the trending information in your field so you don't have to. Join 283,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content