Zoominfo

JULY 12, 2021

As your sales reps jump into a selling space and tackle stakeholders’ questions and objections, the better prepared they are, the more likely they are to lead a successful call. For the sales team, forecasting the pipeline based on conversation and intent data —versus a hunch—is critical for supporting the overall revenue growth.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Zoominfo

MARCH 12, 2025

And with ZoomInfos Data-as-a-Service capabilities, the same intelligence that fuels these success stories is available to help your team reach its goals, however and wherever you need: Direct integration into major cloud platforms (Snowflake, Google Cloud, Databricks, AWS). RESTful APIs for flexible and scalable data usage.

Pipeline 130

Pipeline Ideal Customer Profile Marketing Sales Qualified Lead 130

Zoominfo

JANUARY 13, 2025

“AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. The solution: intent data. What is intent data? Tactics: Collect Freemium User Data.

Intent Data 93

Intent Data Lead Rank Intent Enterprise 93

Zoominfo

JANUARY 30, 2025

“AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Zoominfo

DECEMBER 20, 2024

Implementing AppExchange Applications: Best Practices Assess Business Needs: Identify specific challenges and objectives to select the most appropriate applications. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

APRIL 17, 2025

Top 3 Sales Intelligence Platforms Sales intelligence platforms offer comprehensive B2B databases with firmographic, contact, and buying intent data, while also providing intelligent insights through AI assistants that guide outreach and offer actionable recommendations.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

AUGUST 2, 2020

This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. What to Look for in a B2B Data Provider. The ultimate objective in finding a B2B data provider is helping you close your next deal.

B2B 245

B2B Data Vendor Intent Data 245

Tenbound

NOVEMBER 27, 2024

Tools like marketing automation software, website analytics, and lead scoring systems can help aggregate this intent data and highlight prospects showing high levels of interest. The most effective sales teams are making intent data a core part of their prospecting strategy to accelerate pipeline and boost conversion rates.

Intent Signal 59

Intent Signal Intent Lead Rank Intent Data 59

DiscoverOrg Sales

DECEMBER 26, 2018

What is Intent Data? If you didn’t hear much about Intent data in 2018, listen up: It’s a hot topic that’s about to get hotter. Intent Data refers to company-specific search trends indicating a high level of interest in particular pain points and solutions. How to Overcome Sales Objections.

Intent Data 120

Intent Data Intent SME Hiring 120

Zoominfo

SEPTEMBER 9, 2020

Suddenly, you can begin to frame your pitch in a way that drives value because you truly understand their business beyond surface level data points. Intent data is another component of sales intelligence that captures online behavior-based activity across the internet (not just on your website) that links buyers and accounts to a topic.

Demographics 200

Demographics Data Ideal Customer Profile How To 200

Tenbound

JANUARY 22, 2025

Tools & Automation : SDRs using tools like dialers , CRM integrations , and intent data can make more calls in less time. Would you like specific strategies for improving call efficiency or handling objections? Quality Over Quantity : Personalization and pre-call research often result in higher conversion rates. Click here.

Cold Calling 64

Cold Calling Intent Data Sales Qualified Lead Intent 64

Zoominfo

MAY 11, 2021

Another way to hone your targeting is by using your B2B data provider to filter for people’s attributes and identify those you want to exclude. Trick #3: Use intent data to serve relevant content Your content will have a greater impact if it aligns with your audience’s pain points. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

Another way to hone your targeting is by using your B2B data provider to filter for people’s attributes and identify those you want to exclude. Trick #3: Use intent data to serve relevant content. That’s where intent data comes in. Each intent type provides clues as to where your audience is in the buyer’s journey.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. With high-quality intent data. And guess what?

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

JULY 12, 2021

Reduce onboarding ramp time As your sales reps jump into a selling space and tackle stakeholders’ questions and objections, the better prepared they are, the more likely they are to lead a successful call. They’ll also know how sales addressed the customer’s questions and objections throughout the buying process.

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Rank 130

Lead411

JANUARY 16, 2025

Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A marketing agency uses Chorus.ai

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

JANUARY 8, 2020

Your objective may affect the type of data you collect! Consider: Who will be using the initial data? Will your outside sales team use the data? The price will also be affected by how much data you need. But – before we dive into how to build your database, here’s what to consider before you start.

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

SEPTEMBER 28, 2021

Technology : ZoomInfo to view organizational charts Intent Data Access to intent data can be like having a superpower when it comes to prospecting. Using intent data can help sales reps preempt the competition by reaching out based on a solid indicator of the prospect’s need for a given product or service.

Ideal Customer Profile 100

Ideal Customer Profile Intent Data Intent Call-back 100

Zoominfo

FEBRUARY 5, 2021

Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). Additionally, third-party intent data will help the sales team understand more about a prospect’s company size, location, and leadership.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Sales Hacker

MAY 19, 2021

As a manager of SDRs and the co-founder of SDRs Anonymous, seeing sentiment gives me the ability to analyze the replies to our email sequences and use this data to coach my reps on how to really connect with their customers. Intent data and sentiment data: understanding your customer.

Data 111

Data Buyer Top of Funnel Pivotal 111

LeadFuze

DECEMBER 1, 2021

In this article, I will discuss how to leverage intent data in order to increase your chances of booking a meeting or closing the deal. Intent Data Definition. The solution: intent data. What is intent data? Intent data is any information that shows a person intends to make a purchase.

Intent Data 40

Intent Data Lead Rank Intent Data 40

Zoominfo

APRIL 26, 2023

And developing a high-quality playbook can start with a simple conversation, Schuck says: sit down with the top three sellers at a company and find out which market signals they rely on to begin their outreach, from hiring and funding news to spikes in intent data. “They’re responsible for the right message. .”

Hiring 130

Hiring Intent Data How To Scale 130

Zoominfo

JANUARY 4, 2022

“This indicates that within a few years we should expect people won’t be thinking about ABM and demand separately — it’ll be part of the same objective,” Withers says. According to research firm Ascend2 , about 70% of marketers either had intent strategies in place or were introducing intent as part of their toolkit in 2021. “Now,

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

OCTOBER 5, 2023

Bonus: Objection-handling during cold calls While ZoomInfo’s sales teams have found the approach above to be highly effective, it’s far from a guarantee of success. Since cold calls are unsolicited, it’s crucial to emphasize how little prospects have to lose when handling objections. But what if your prospect still isn’t sold?

Cold Calling 130

Cold Calling Scale Lead Rank Lead Scoring 130

Zoominfo

FEBRUARY 8, 2022

ZoomInfo has the largest, most comprehensive, and most frequently refreshed database of insights, intelligence, and purchasing intent data about companies and contacts. Chorus provides real-time conversational analytics, Engage offers robust sales engagement capabilities, and RingLead enables sophisticated data orchestrations.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

AUGUST 16, 2023

Technographic data : The applications and software infrastructure used by a business, such as AWS, HubSpot, Salesforce, and ZoomInfo. Intent data : Behavioral information about a company, such as content consumption, that provides insights into interests and potential buying signals.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

Allego

FEBRUARY 20, 2025

These AI-driven sales enablement trends of 2025 are already shaping the way organizations operate: Delivering AI-driven coaching with real-time feedback that helps reps refine messaging, objection handling, and closing techniques. Predicting buyer behavior using data-driven insights to personalize outreach and anticipate customer needs.

Trends 62

Trends Sales Enablement Buyer Lead Rank 62

Zoominfo

JANUARY 12, 2024

By leveraging ZoomInfo’s data solutions, Smartsheet maintained a sharp focus and kept its efforts tightly aligned to customer needs. Access to ZoomInfo’s top-rated intent data has enabled the marketing team to create more specific in-market segments based on buying signals aligned to key personas and solution categories.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

Tools may include intent data, personalization, and chatbots. Do I have ‘shiny object syndrome?’ ’ Shiny object syndrome refers to the desire to make a purchase based on the perception that it’s new and exciting. Think buying signals, engagement, and account-based marketing.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

AUGUST 2, 2022

Key Features: Tracks relevant news and data about competitors and combines it with internal sources Centralizes competitive content and delivers consumable competitive strategies to sales Provides easily searchable battlecards with tactics to handle objections, deposition competitors, and leverage strengths Learn More About Klue 8.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

FEBRUARY 5, 2021

Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). Additionally, third-party intent data will help the sales team understand more about a prospect’s company size, location, and leadership.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

Zoominfo

NOVEMBER 1, 2022

Track company news through intent data Using news and market data — which you can find in ZoomInfo’s Scoops feature — to inform your sales efforts is a great way to gain insight and expand your knowledge of a specific business’ needs. And I think that CEOs and boards are going to want to see you doing that across your company.”

Hiring 100

Hiring Intent Data Intent Scale 100

Zoominfo

JUNE 14, 2022

For example, test the same ad with a different headline, CTA copy, or audience layered with intent data in separate campaigns to see what performs best. Facebook is not just used for one objective. If you change more than one, you won’t be able to determine which variable made the difference.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

DiscoverOrg Sales

AUGUST 22, 2017

Create workflows from actionable insights and intent data. New custom objects enable operationalization of Triggers and OppAlerts in Salesforce.

SalesForce 120

SalesForce CRM Lead Rank Lead Scoring 120

SBI

JULY 21, 2020

You will inevitably find multiple inputs from different sales and marketing efforts spread out over a natural buying journey timeline, which more likely means you had a collaboration with the buyer on goals and objectives, and measures of success clearly outlined and documented.

Account Based Marketing 142

Account Based Marketing Top of Funnel Ideal Customer Profile Scale 142

Zoominfo

JUNE 28, 2023

Understanding pain points, having a strong grasp of the persona you’re talking to, recognizing potential objections — there are all sorts of variables that affect sales capacity,” AlMukhtar says. Quota Attainment: the Other Side of the Equation Calculating a salesperson’s quota attainment can be part art, part science.

Quota 130

Quota Hiring Scale Face-to-face 130