Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Just as you coach a team member to improve, AI systems need consistent training to provide better insights.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

DiscoverOrg Sales

JANUARY 2, 2019

We predict 2019 will be the year B2B organizations get serious about collecting user data and start using it to dictate action – revealing the most popular features, customers most likely to churn, users in need of additional training and more. Prediction #2: B2B Intent Data will (start to) go mainstream.

Data 196

Data Intent Data Customer Intent 196

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. The health of companies’ data will become imperative.

Trends 289

Trends Ideal Customer Profile InsideView Customer 289

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Training and Support: Invest in training for end-users and ensure ongoing support for seamless adoption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

John Barrows

MAY 15, 2019

I can’t tell you how many ideas I’ve heard about (or come up with myself) that were great ideas at the time, but failed because the market wasn’t ready for them. Unfortunately, they developed it in 2006 when the market wasn’t ready, so it died. G2 is all about intent data. Good Ideas, Bad Timing. Make it Happen.

Outsourcing Services 187

Outsourcing Services Ideal Customer Profile Intent Data InsideView 187

Tenbound

NOVEMBER 27, 2024

Another key trend is the increasing importance of collaboration between sales and other functions, particularly marketing. This means sales and marketing must work together seamlessly to deliver a consistent, cohesive experience at every stage of the buyer’s journey.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

Sales Hacker

JUNE 30, 2022

Account-based marketing (ABM) is a growth tactic and revenue accelerator, but many sales reps and even sales leaders are skeptical about this approach. ABM doesn’t work without tight sales and marketing alignment. Learn: Why is sales and marketing alignment important to ABM? 6 steps to creating sales and marketing alignment.

Account Based Marketing 125

Account Based Marketing Intent Data Marketing Intent 125

Understanding the Sales Force

SEPTEMBER 20, 2023

Some are written by marketing experts. There seems to be a blurring of the lines between sales and marketing and that’s not useful to anyone. Should marketing understand what salespeople really do? Should salespeople understand what marketing does? Some are written by sales experts. Absolutely.

Sales Leadership 211

Sales Leadership Hiring How To Account Based Marketing 211

DiscoverOrg Sales

DECEMBER 20, 2017

There’s a lot of buzz around Sales and Marketing AI, but what is real and what is hype? What can we actually expect from AI in the sales and marketing technology in 2018? AI for Sales and Marketing Tech: High Expectations Meet Reality. Responses included: “AI will manage customer relationships through predictive marketing.”

B2B 150

B2B Marketing Data System 150

Tenbound

DECEMBER 17, 2024

The awards were unveiled at the Tenbound Sales Tech Conference, where industry leaders gathered to recognize the standout tools and solutions driving the Go-To-Market (GTM) community forward. Each year, leading up to the Tenbound Conference, voters select their favorites across key categories from the Tenbound Sales Tech Market Map.

Sales Technology 64

Sales Technology Intent Data Conference Sales Qualified Lead 64

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. What is Intent Data?

Intent Data 52

Intent Data Intent Data Lead Rank 52

Tenbound

JANUARY 14, 2025

Clay and Unify GTM are both platforms designed to enhance sales and marketing operations, but they serve distinct purposes and offer different functionalities. Clay is particularly effective for building targeted lead lists, maintaining CRM hygiene, and automating various growth marketing tasks.

Intent Signal 59

Intent Signal Scale Outbound Lead Rank 59

Zoominfo

FEBRUARY 5, 2024

The reality, of course, is that go-to-market teams still need to take an active role in pushing their companies to new heights of growth. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

JUNE 14, 2022

Billions of dollars have been invested in software promising to transform how sales and marketing teams reach new audiences. Sales and marketing tech stacks have swollen, with dozens of conflicting tools promising greater efficiency, accelerated growth, and higher revenue. We call this Go-to-Market operations, or simply, GTM Ops.

Ideal Customer Profile 130

Ideal Customer Profile Hiring Marketing Face-to-face 130

SBI

APRIL 26, 2018

Customers such as Atos, British Telecom and Tata Communications use the Agent3 platform to focus their sales and marketing efforts on engaging the right person, at the right time, with the right message to build a bigger pipeline that is faster to close. Clive: Our customers track ROI in a variety of ways including: Usage and adoption.

Quota 139

Quota Intent Data Intent Lead Rank 139

Sales and Marketing Management

SEPTEMBER 23, 2019

Much of this is due to the technology that is beginning to drive the sales process much the way it has driven marketing for the past several years. The range of sales tools is becoming as diverse as those on the marketing side. And with sellers’ access to real-time intent data that percentage may even increase.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Sales and Marketing Management

FEBRUARY 12, 2020

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. The health of companies’ data will become imperative.

Trends 156

Trends Ideal Customer Profile InsideView Customer 156

Zoominfo

APRIL 19, 2023

Ben Salzman, SVP of ZI Labs and GTM Strategy at ZoomInfo, thinks that generative AI is already having a positive effect on go-to-market motions by encouraging sales and marketing leaders to experiment and question conventional wisdom. Generative AI technologies are typically trained on large volumes of data, known as datasets.

Marketing 130

Marketing System SalesForce Ideal Customer Profile 130

Tenbound

AUGUST 6, 2024

ZoomInfo Target Audience: Designed for larger enterprises and well-established companies with extensive sales and marketing teams. Ideal for B2B companies with a focus on comprehensive market intelligence and deep data insights. Data Enrichment: Enriches CRM data with comprehensive contact and company information.

Account Based Marketing 105

Account Based Marketing Outbound Sales Team Buyer Intent Intent Data 105

Lead411

JANUARY 16, 2025

Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A marketing agency uses Chorus.ai

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Sales Hacker

JANUARY 2, 2024

What You Will Learn: Eran’s career advice to younger go-to-market professionals. The role that data sets have in AI progressions. 10:00) The competitive advantage players have with their access to rich, proprietary data sets to train AI. (18:12) 37:22) One thing that is working for Eran in go-to-market right now.

Scale 120

Scale Intent Data Intent Lead Intent 120

Allego

FEBRUARY 20, 2025

In this article, well explore the biggest sales enablement trends for 2025 a nd how leading organizations are using technology, training, and strategy to drive revenue growth. Sales simulations and real-world training. The question isnt if your organization should evolve, but how fast you can make it happen. Lets dive in.

Sales Enablement 62

Sales Enablement Trends Buyer Lead Rank 62

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Tenbound

JULY 29, 2024

Scoops and Intent Data : Offers insights on buying signals and company news. Integrations : Extensive integrations with CRM systems, marketing automation tools, and other sales technologies. Features and Capabilities ZoomInfo : Advanced Search Filters : Allows sophisticated filtering to identify ideal prospects.

Comparison 110

Comparison Intent Data Lead Generation Ideal Customer Profile 110

Zoominfo

SEPTEMBER 7, 2021

But they know that to take full advantage of it requires surfacing niche data points that are easier for people to digest and act on. We call that niche information “small data.” But an avalanche of raw data came with risks. So much data rolled down to sales teams that they weren’t ready for it.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Lead411

DECEMBER 1, 2021

Uplead Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Addressable Market. Accuracy of Data. Intent Data. Price Includes Customer Support and Training?

Ideal Customer Profile 115

Ideal Customer Profile Intent Data Hiring Comparison 115

Lead411

NOVEMBER 11, 2021

Zoominfo Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Addressable Market. Accuracy of Data. Intent Data. Price Includes Customer Support and Training?

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Zoominfo

JULY 5, 2023

Go-to-market efficiency is a hot topic for companies looking to succeed in the current market. Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. We’re spending time arguing about who is right, and by then, you’ve already lost.”

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Customer Strategy 130

Vengreso

APRIL 7, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. . That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. What Really is Intent Data?

Intent 90

Intent Maximizer Intent Signal Outsourcing Services 90

Sales 2.0

FEBRUARY 1, 2023

Right now, we’re creating small improvements with AI According to Oliver, applications such as ChatGPT, search topic intent data and conversation intelligence create small improvements to the way we sell by taking advantage of readily available data. New traffic pattern data enabled model training to reduce time-to-destination.

Sales Management 195

Sales Management Top of Funnel Data Intent Signal 195

Lead411

NOVEMBER 16, 2021

competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Lead411 provides an updated UI with a linkedin/web chrome extension so finding data is straightforward and extremely efficient.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Cancellation Hiring 98

Lead411

DECEMBER 16, 2021

Sales and marketing processes are complex, and having a reputable data provider shouldn’t be. A solution that provides accurate data, fueled by features like intent and cadence technology, are a must to communicate effectively in the B2B world. Addressable Market. Accuracy of Data. Intent Data.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Advertising 98

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. A recession can be a great opportunity to grow It’s easy to panic when the market is shaky — and many companies do. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 3.

Hiring 100

Hiring Intent Data Intent Scale 100

Zoominfo

OCTOBER 20, 2023

Here are some time-tested tips that ZoomInfo uses to train its own top-flight sales team on the art of writing great cold emails: 1. Here’s a great example – our latest (Content Offer): (INSERT CONTENT: Video, blog, ebook, or other collateral) This is why (My Company) is the leader in (My Market). Get to the point. Our pro tip?

Scale 130

Scale How To Buyer Intent Collateral 130

Zoominfo

NOVEMBER 16, 2021

We recently got to know more about how AJ Liddell, a marketing strategist at Blue Frog , focuses on helping clients become more data-driven. I’m a marketing strategist at Blue Frog, which means I help drive the overall strategic leadership for my team’s group of clients. They don’t come to us and say we need digital marketing.

Ideal Customer Profile 100

Ideal Customer Profile Data Pipeline Hubspot 100

BuzzBoard

NOVEMBER 24, 2023

The logic behind is pretty simple—the intensifying competition keeps disrupting the market as a chain reaction, compelling SaaS businesses to reinvent their marketing and sales time and again. will only continue to expand, software service providers will need scalable approaches to drive above-market growth rates.

Account Based Marketing 52

Account Based Marketing Account Ideal Customer Profile Infusion 52