Zoominfo

JANUARY 13, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. Merging Data, AI, and Human Expertise The power of AI doesnt lie in the technology alone.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. As your sales reps jump into a selling space and tackle stakeholders’ questions and objections, the better prepared they are, the more likely they are to lead a successful call. Sales teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Scoring 264

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Integration: Tools that integrate smoothly with existing Salesforce workflows, minimizing disruption.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

JANUARY 30, 2025

Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Take email prospecting, for instance.

Lead Rank 130

Lead Rank Lead Scoring Conversion Intent Signal 130

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Sales Tools 130

Sales Tools Tools B2B Lead Rank 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you verify the accuracy of the data? But setting up a sales and marketing database from scratch is not as difficult as you may think.

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

AUGUST 2, 2020

B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. Opportunity Data.

B2B 245

B2B Data Vendor Intent Data 245

Sales Hacker

APRIL 6, 2020

This article is Part 1 in a series on leveraging intent data to book more meetings, accelerate deals, and ultimately crush quota! Let’s get started… Introduction to Intent Data. The solution: intent data. What is intent data? Marketing (or specifically ABM).

Intent Data 90

Intent Data Lead Rank Intent Enterprise 90

Tenbound

NOVEMBER 27, 2024

Another key trend is the increasing importance of collaboration between sales and other functions, particularly marketing. This means sales and marketing must work together seamlessly to deliver a consistent, cohesive experience at every stage of the buyer’s journey.

Intent Signal 59

Intent Signal Intent Lead Rank Lead Scoring 59

MarketJoy

MAY 8, 2025

That said, here are some top lead generation best practices and strategies for IT services: In-Depth Market Research Step one is knowing who your target market is. Armed with this knowledge, you can craft marketing messages that are tailored for your audience, which leads to engagement and conversion rates.

Lead Generation 59

Lead Generation Account Based Marketing Webinar Metrics Lead Rank 59

DiscoverOrg Sales

DECEMBER 26, 2018

In spite of GDPR, in the face of market turmoil, and despite an increasingly complicated tech stack, this year has shown us that high tides really do lift all boats. GDPR for Sales and Marketing. Our more specific follow-up blog was a hit, too: Keep Calm and GDPR on: How Marketers Can Comply with GDPR. What is Intent Data?

Intent Data 120

Intent Data Intent SME Hiring 120

Zoominfo

JANUARY 4, 2022

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

Zoominfo

AUGUST 2, 2022

Market intelligence software helps companies better understand consumer behavior, competitor strategies, and industry trends. These powerful platforms gather, analyze, and interpret vast amounts of data, transforming raw information into actionable insights that drive strategic decision-making for go-to-market teams.

Ideal Customer Profile 130

Ideal Customer Profile Tools Marketing Hoovers 130

Zoominfo

SEPTEMBER 9, 2020

Like so much else in B2B sales and marketing strategies, there is no universal formula for success here. Suddenly, you can begin to frame your pitch in a way that drives value because you truly understand their business beyond surface level data points. 3 Real Data-Driven Plays: Sales Pitch Templates Your Team Can Use at Scale.

Demographics 200

Demographics Data Ideal Customer Profile How To 200

Tenbound

JANUARY 22, 2025

The ideal number of cold calls an SDR (Sales Development Representative) should make daily depends on various factors, such as industry, target market, tools, and the expected quality of engagement. Tools & Automation : SDRs using tools like dialers , CRM integrations , and intent data can make more calls in less time.

Cold Calling 64

Cold Calling Intent Data Sales Qualified Lead Intent 64

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. That’s where intent data comes in. Here’s how it works.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

While there’s no magic recipe to achieve perfect results, you need to be relevant and targeted in order to have an efficient digital marketing program. Implement these three tips to get the most bang for your buck and elevate your marketing program to the next level. Digital marketers often overlook this step.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

JUNE 14, 2022

Marketing mistakes are costly. Yet marketers often struggle with this crucial step. Sure, your cost per lead might be cheap, but your cost per marketing-qualified lead (MQL) will skyrocket,” says Colin Chang, a marketing programs manager at ZoomInfo. Keep your intro text where you can see all of it in the preview.

Advertising 130

Advertising Advertising Lead Rank Marketing Qualified Lead 130

Zoominfo

FEBRUARY 8, 2022

To thrive in this era, business leaders need actionable insights into new opportunities and emerging markets. They need reliable data and maximum visibility into the opportunities that can translate into a competitive edge in their industries. Today, sales is driven by insights derived from data.

Software 100

Software Software Account Based Marketing Hiring 100

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. As a result, businesses need a platform to collect and analyze conversation and company data to inform their go-to-market strategy. What’s missing from these and other interactions?

Face-to-face 130

Face-to-face Intent Data GoldMine Lead Scoring 130

Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. With high-quality intent data. And guess what?

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

JULY 14, 2023

For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever. As competition intensifies and buyer expectations evolve, the need for a well-defined and comprehensive B2B marketing strategy becomes paramount. What is B2B Marketing?

Paid Content 130

Paid Content Report B2B Top of Funnel 130

Lead411

JANUARY 16, 2025

Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. Example Use: A marketing agency uses Chorus.ai

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

MAY 13, 2025

Between turbulent markets, rapid technological innovation, and intensifying competition, go-to-market (GTM) leaders in the commercial banking sector face many complex challenges. Historical data has its place. The first step to data-driven growth is gaining insight into your organizations true TAM.

Banking 130

Banking Ideal Customer Profile Data Scale 130

Zoominfo

APRIL 26, 2023

And regardless of how the current economic headwinds play out, Bain & Company partner Jordan Lee says this era’s winners will be the companies that focus their go-to-market strategies around highly efficient, data-driven plays. Now, there’s more marketing that you need to get integrated into it,” Lee says.

Hiring 130

Hiring Intent Data How To Scale 130

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. How do you verify the accuracy of the data? But setting up a sales and marketing database from scratch is not as difficult as you may think.

Top of Funnel 100

Top of Funnel Marketing How To Inbound 100

Zoominfo

FEBRUARY 5, 2021

Thank you, Marketing ). Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). Additionally, third-party intent data will help the sales team understand more about a prospect’s company size, location, and leadership.

Top of Funnel 179

Top of Funnel Ideal Customer Profile Funnel B2B 179

Highspot

MAY 18, 2025

Companies that align their sales and marketing grow 19% faster and 15% more profitably. When digital marketing emerged in the early 2000s, automation made it easy to reach massive numbers of leads, but often overwhelmed sales and marketing teams with unqualified prospects. What is account-based marketing?

Account Based Marketing 52

Account Based Marketing Top of Funnel Ideal Customer Profile Sales Enablement 52

Zoominfo

SEPTEMBER 28, 2021

Additional data points to personalize sales calls Job Title Your prospect’s job title is an important indicator for your ideal customer profile. I specifically target sales and marketing executives in international markets. For marketing directors, ‘How are you finding the accounts you target now?’

Ideal Customer Profile 100

Ideal Customer Profile Intent Data Intent Call-back 100

Zoominfo

JANUARY 12, 2024

After achieving impressive growth through both strategic acquisitions and product-led strategies, Smartsheet set its sights on becoming the recognized leader in modern project and portfolio management (PPM), marketing and creative management, and strategic transformation initiatives.

Data 130

Data Maximizer Lead Rank Sales Qualified Lead 130

Zoominfo

AUGUST 16, 2023

Data as a service, or DaaS, helps solve these challenges by putting the task of data quality in the hands of the experts. It’s an efficient way to build predictive go-to-market workflows and results. Contacts: Professional contact data, including work email, direct dial phone number , and office address.

Ideal Customer Profile 130

Ideal Customer Profile Data Lead Rank Scale 130

Zoominfo

FEBRUARY 23, 2018

Data is a big investment — and as a buyer, you should never trust a data provider company without first understanding where that information comes from. After all, account and contact data is the fuel that enables your revenue engine to run smoothly. The term “data provider,” covers a wide array of business services.

B2B 100

B2B Data Marketing Vendor 100

Zoominfo

OCTOBER 5, 2023

In a perfect world, sales professionals would spend most of their time talking with eager prospects who’ve done the homework, seen the marketing campaign, and asked for a meeting. Bonus: Objection-handling during cold calls While ZoomInfo’s sales teams have found the approach above to be highly effective, it’s far from a guarantee of success.

Cold Calling 130

Cold Calling Scale Lead Rank Lead Scoring 130

Allego

FEBRUARY 20, 2025

To understand how sales teams are adapting, Allego and LXA Hub surveyed 101 senior sales, revenue, and marketing leaders from enterprise B2B organizations across industries like SaaS, financial services, and manufacturing. Predicting buyer behavior using data-driven insights to personalize outreach and anticipate customer needs.

Trends 62

Trends Sales Enablement Buyer Lead Rank 62

LeadFuze

DECEMBER 1, 2021

In this article, I will discuss how to leverage intent data in order to increase your chances of booking a meeting or closing the deal. Who currently have job openings for marketing help. Intent Data Definition. The solution: intent data. What is intent data? Data Science / BI.

Intent Data 40

Intent Data Lead Rank Intent Data 40

Sales Hacker

MAY 19, 2021

As a manager of SDRs and the co-founder of SDRs Anonymous, seeing sentiment gives me the ability to analyze the replies to our email sequences and use this data to coach my reps on how to really connect with their customers. Intent data and sentiment data: understanding your customer. They also set budgets.

Data 106

Data Buyer Top of Funnel Pivotal 106