Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

JANUARY 13, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Rank 130

Lead Rank Lead Scoring Conversion Prospecting 130

Zoominfo

AUGUST 30, 2023

Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

JANUARY 30, 2025

. “AI will point you to the right people to call or show you intent data from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.

Lead Rank 130

Lead Rank Lead Scoring Intent Signal Conversion 130

Lead411

APRIL 29, 2025

The Hidden Power of Intent Data in B2B Sales: How to Identify and Engage Buyers Ready to Act In the B2B sales cycle, timing is everything. Sales reps no longer rely solely on cold outreach or basic demographic data. Intent data utilizing A.I. What is Intent Data? The real differentiator now?

Intent Data 52

Intent Data Intent ACT B2B 52

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

NOVEMBER 18, 2024

Top Website Visitor Identification Software Tools 1. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

FEBRUARY 24, 2025

Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. Requires strong integration between data platforms and automation tools.

Demand Generation Agencies 130

Demand Generation Agencies Lead Rank Ideal Customer Profile Scale 130

Zoominfo

JANUARY 29, 2025

GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

AUGUST 1, 2023

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

MAY 21, 2021

That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data? When used correctly, B2B intent data boosts conversions and sales.

Intent Data 130

Intent Data Intent Lead Rank Data 130

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

NOVEMBER 14, 2024

We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.

Account Based Marketing 147

Account Based Marketing Intent Data Vendor Intent Signal 147

Lead411

JANUARY 16, 2025

Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

OCTOBER 28, 2020

Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? They collect the data in real-time, but they need time to process and package it for their customers.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intent data. Real-time intent data is the competitive advantage every marketer needs in their 2021 strategy.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Lead411

NOVEMBER 7, 2024

Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intent signals to make sure you’re not wasting everyone’s time.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

DiscoverOrg Sales

JANUARY 8, 2019

But in a few years, data-driven go-to-market muscle will be widespread. That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. A tool that links to engagement platform in an automated way. What will this look like ?

Data 149

Data B2B Intent Data Intent 149

Zoominfo

SEPTEMBER 20, 2021

Engage Existing Customers Using Intent Signal Data Buyer engagement does not end when a buyer signs their contract. With high-quality intent data. Intent data signals compare current topic-search activity with past activity.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

Zoominfo

NOVEMBER 6, 2023

From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Zoominfo

SEPTEMBER 7, 2021

The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intent data (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Vengreso

APRIL 7, 2022

What Really is Intent Data? Before we discussed specific intent-based data strategies, it was important to understand what intent data is. He shares, “Intent-based data is a type of digital forensics. How Does that Intent Data Impact Conversion Rates into Meetings?

Intent 89

Intent Maximizer Intent Signal Outsourcing Services 89

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. What is Intent Data?

Intent Data 52

Intent Data Intent Data Lead Rank 52

Lead411

MARCH 28, 2024

What is Buyer Intent Data and how can I use it? Understanding the Buyer Intent Data: Buyer intent data is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase.

Buyer Intent 52

Buyer Intent Intent Data Intent Buyer 52

Zoominfo

MAY 5, 2021

Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intent data uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JANUARY 4, 2022

We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. That way, if the decision-maker goes to discuss the tool with their colleagues, they may already be familiar with it.

Account Based Marketing 130

Account Based Marketing Trends B2B Marketing 130

LeadBoxer

AUGUST 1, 2020

Sales intelligence tools automatically find and interpret this data so your reps don’t have to. With the right sales intelligence tools, your reps can focus more on delivering a better sales experience to prospective customers and less on data entry. That’s where sales intelligence tools come in.

Comparison 66

Comparison Tools Lead Rank Lead Scoring 66

Zoominfo

MAY 16, 2022

The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. “Not having enough data can be a bigger issue than having bad data.

Account Based Marketing 130

Account Based Marketing Intent Signal Scale ROI 130

Zoominfo

JUNE 10, 2024

Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo ZoomInfo Copilot: Finding Signals in the Noise Despite having more data at their disposal than ever before, today’s GTM teams still struggle to connect with motivated buyers at the right moment.

Buyer 100

Buyer Opportunity Closing Intent Signal 100

Zoominfo

FEBRUARY 28, 2024

To his dismay, Slauter soon learned that many of the prospecting tools on the market focused on individual contacts but lacked the organizational data needed to identify strong opportunities for his team. One thing we’ve always really looked for is a ‘one-stop shop’ corporate prospecting research tool,” Slauter says.

Intent Signal 130

Intent Signal Nonprofit Face-to-face Scale 130

Zoominfo

DECEMBER 28, 2020

Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. All of these signals show optimal conditions for a sale.

Lead Rank 100

Lead Rank Intent Data Closing Marketing Qualified Lead 100

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.

Ideal Customer Profile 130

Ideal Customer Profile Direct Mail Customer Strategy 130

Zoominfo

FEBRUARY 8, 2022

But despite the rapid adoption of ABM tools, its promise remains largely untapped. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. The reason?

Account Based Marketing 100

Account Based Marketing Sales Qualified Lead Account Data 100