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In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. . The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving. ABM software tools tend to have similar capabilities and characteristics. But finding the right tool for your business and budget takes research and careful evaluation.
To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. These tools can analyze sales calls, identify areas for improvement, and offer targeted recommendations to optimize performance. So what exactly are customer intentsignals?
Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. They collect the data in real time, but they need time to process and package it for their customers.
To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase. Traditional intentdatatools often operate in silos, leaving teams with fragmented insights.
But with the right symphony of supporting information, go-to-market teams can leverage intentdata to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intentdata isnt a one-size-fits-all solution.
Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intentdata, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals.
. “AI will point you to the right people to call or show you intentdata from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
Modern go-to-market teams have the tools, data, and tactics that would make their predecessors wildly jealous. Intentdata is the key that helps B2B sales and marketing leaders separate the ready from the rest. What is IntentData? When used correctly, B2B intentdata boosts conversions and sales.
. “AI will point you to the right people to call or show you intentdata from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Top Website Visitor Identification Software Tools 1. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata.
Before ChatGPT and similar tools became mainstream, few business leaders explicitly sought AI-enhanced content creation solutions. This demand immediately surfaced once AI tools demonstrated what could be accomplished. Requires strong integration between data platforms and automation tools.
GTM Intelligence also gives companies the fuel to create automations, workflows, and agents that are far more powerful than basic AI solutions, driving real value at scale much faster than mass-market AI tools or simple CRM assistants. The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy.
Many go-to-market professionals already use intentdata to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.
While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intentdata. By mapping out your prospects’ behaviors and capturing their interest, buyer intentdata offers insight into your potential leads. What is buyer intentdata?
That’s the goal of buyer intentdata, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is IntentData? When used correctly, B2B intentdata boosts conversions and sales.
The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. Improved Data Management: Applications that ensure data accuracy and consistency across the company.
We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.
Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Top 5 Best A.I.
Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Why circle back and polish up a brand new intent engine? They collect the data in real-time, but they need time to process and package it for their customers.
Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intentdata. Real-time intentdata is the competitive advantage every marketer needs in their 2021 strategy.
With increased investments in intentdata, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intentdata is gold. The good news?
Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement IntentData for Timely Targeting Identify Buying Signals : Intentdata provides insights into which companies are actively researching topics related to your product.
Modern GTM teams build on a foundation of high-quality data, leveraging buyer intentdata and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intentsignals to make sure you’re not wasting everyone’s time.
But in a few years, data-driven go-to-market muscle will be widespread. That means who my reps talk to – all their activities, in fact – will all be driven by insights that come from the CRM and the tools layered in there. A tool that links to engagement platform in an automated way. What will this look like ?
Engage Existing Customers Using IntentSignalData Buyer engagement does not end when a buyer signs their contract. With high-quality intentdata. Intentdatasignals compare current topic-search activity with past activity.
From a tools perspective, they were frequently confronted with bad data (including intent), high cost and time to set up and manage the platforms, poor integrations, and difficulty in seeing and proving ROI. IntentData Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.
The Evolution to Small Data When tracing the progress of information since big data arrived, sales teams will immediately recognize certain milestones. For example, popular buyer intentdata (also known as buyer signals) pulls from big data to present upticks in online interest in certain topics from potential prospects.
What Really is IntentData? Before we discussed specific intent-based data strategies, it was important to understand what intentdata is. He shares, “Intent-based data is a type of digital forensics. How Does that IntentData Impact Conversion Rates into Meetings?
If your sales team isn’t leveraging intentdata when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intentdata is the most important tool at your disposal. What is IntentData?
What is Buyer IntentData and how can I use it? Understanding the Buyer IntentData: Buyer intentdata is information gathered from many sources that indicates a potential buyer’s interest or willingness to make a purchase.
Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. ZoomInfo MarketingOS Finally, ABM with data you can trust. Intentdata uncovers buying signals by tracking the digital footprints of people’s content consumption across the web.
We expect to see B2B companies investing more money into fewer, but better tools in order to streamline their systems, improve workflows, increase productivity, and ultimately see stronger return on investment. That way, if the decision-maker goes to discuss the tool with their colleagues, they may already be familiar with it.
Sales intelligence tools automatically find and interpret this data so your reps don’t have to. With the right sales intelligence tools, your reps can focus more on delivering a better sales experience to prospective customers and less on data entry. That’s where sales intelligence tools come in.
The tools are too complex, too inaccurate, don’t integrate well, aren’t used enough, have too much overlap, and the list goes on. And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. “Not having enough data can be a bigger issue than having bad data.
Make Every Seller Your Best Seller with ZoomInfo Copilot Request a Demo ZoomInfo Copilot: Finding Signals in the Noise Despite having more data at their disposal than ever before, today’s GTM teams still struggle to connect with motivated buyers at the right moment.
To his dismay, Slauter soon learned that many of the prospecting tools on the market focused on individual contacts but lacked the organizational data needed to identify strong opportunities for his team. One thing we’ve always really looked for is a ‘one-stop shop’ corporate prospecting research tool,” Slauter says.
Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intentdata , positioning your team to tailor prospect-focused communications. All of these signals show optimal conditions for a sale.
Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. ZoomInfo’s data enrichment gives BlueOcean’s marketing and sales teams the same full-scope view of each customer and prospect.
But despite the rapid adoption of ABM tools, its promise remains largely untapped. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. With the breadth and depth of data we provide, marketers can drive qualified demand for their businesses like never before. The reason?
Right now, we’re creating small improvements with AI According to Oliver, applications such as ChatGPT, search topic intentdata and conversation intelligence create small improvements to the way we sell by taking advantage of readily available data. You can mine the Web for contact info (like Zoominfo) and intentsignals.
Today, the average organization has upwards of 20+ marketing and sales tools in their tech stack and many thousands more exist, all promising to boost ROI in their own way. DealPredict is DiscoverOrg’s account and lead scoring tool for prioritizing accounts based on ideal customer fit and propensity to buy. It wasn’t long ago.
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