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In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. . The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
the particular pain points of each prospect at different parts of the funnel), companies can amass all the data in the world without actually using it to its full potential. Without benefiting from it through sales. The Basics: What Exactly is ZoomInfo Intent? But how does ZoomInfo Intent work? Oh, very interesting.
As a result, the traditional sales playbook is becoming increasingly obsolete. To succeed in this new landscape, sales leaders must adapt their strategies and equip their teams with the skills and tools needed to thrive. Technology is also playing an increasingly critical role in modern sales.
Aggregage IntentSignal Service allows you to reach more active buyers sooner! View companies and titles signalingintent. Shorten sales cycles and close more deals. Download the Aggregage IntentSignal Service overview to learn more. Get leads for specific in-market buyers.
Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent.
To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase. Traditional intentdata tools often operate in silos, leaving teams with fragmented insights.
But with the right symphony of supporting information, go-to-market teams can leverage intentdata to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intentdata isnt a one-size-fits-all solution.
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know AI isnt a magic wand that can close deals for you. Heres how AI can help: 1.
How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intentsignaldata can help. But there are many intentsignaldata options and many confusing terms used to describe them. What exactly is first-party, second-party and third-party data?
Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Theres certainly no shortage of sales tools available to help your team master every step in the modern sales process. These represent the key software platforms for your sales team to evaluate.
Better Alignment Between Sales and Marketing Account-based strategies foster closer collaboration between sales and marketing teams, ensuring a unified approach to customer acquisition. Improved Personalization Tailored messaging resonates more effectively with decision-makers, increasing engagement and conversion rates.
Go-to-market teams that adopt AI-powered sales automation can reap major benefits: research shows they spend more time with customers, drive higher customer satisfaction, and most importantly, boost sales by up to 10%. But savvy sales leaders know that AI isnt a magic wand that can close deals for you. Heres how AI can help: 1.
Intentdata is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.
Sales and marketing leaders have reached a tipping point when it comes to using intentdata — and they’re not looking back. More than half of all B2B marketers are already using intentdata to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. How to spot buying signals.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
The world of B2B sales and marketing is at an inflection point. And when outdated, incomplete, and unreliable data meets the rising complexity of modern buyer behaviors, the result is chaos bad data erodes the effectiveness of marketing campaigns, derails sales efforts, and creates inefficiencies across revenue operations.
It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.
Speaker: Susan Spencer, Principal of Spencer Communications
Intentsignaldata can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intentdata to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intentdata once you receive it.
Many marketers and frontline salespeople are turning to real-time intentdata as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intentdata available from a single source of truth can be a powerful advantage.
At its core, intentdata helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intentdata is created equal. There are many types of intentdata, and an array of providers. How Do I Make IntentData Actionable?
Many go-to-market professionals already use intentdata to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. ZoomInfo covers over 4,500 topics, ranging from sales enablement tools to M&A to private equity.
Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Let’s begin with a very basic definition: Intentdata shows which accounts and prospects are actively researching solutions on third-party sites.
Unlike basic analytics, this software bridges the gap between raw traffic data and actionable sales intelligence. Here are some of the benefits: Lead Generation : Detailed visitor data can improve lead quality and conversion rates. Faster Sales Cycles : Access to detailed visitor data shortens the sales process.
8 Types of Bombora B2B Buyer IntentSignals? Lead411 partners with Bombora for B2B buyer intentsignals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intentdata and buyer intentsignals. read more How does Zoominfo get their data?
While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intentdata. By mapping out your prospects’ behaviors and capturing their interest, buyer intentdata offers insight into your potential leads. What is buyer intentdata?
But they’re not asking your sales team for help. That’s the goal of buyer intentdata, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is IntentData?
This nonobvious demand hides within behavioral data, signals, microtrends, and industry shifts. Savvy GTM orgs can continue using traditional and effective demand gen methods while also leveraging this powerful latent-demand intelligence to reveal untapped sales and marketing opportunities. Lets see how. 25% ROI on ad spend.
We believe this recognition validates the hard work our team has put into rapidly expanding the capabilities of ZoomInfo Marketing, delivering a solution that meets our customers’ high standards: Trusted Brand: ZoomInfo’s data foundation and long track record with sales leaders means your entire team can go to market with confidence.
The apps help businesses customize their Salesforce environment, addressing needs across sales, marketing, customer service, and finance functions. These top apps cover a range of use-cases, from enhancing sales processes and automating marketing tasks to improving customer relationship management and boosting overall productivity.
Let me translate the excerpt in simple terms: Let’s start here: Data is a fickle beast. This isn’t exactly a hot take; yet, still, the world is increasingly data-driven. Not just in ZoomInfo’s sales and marketing technology bubble, but everywhere. Why circle back and polish up a brand new intent engine?
Clay and Unify GTM are both platforms designed to enhance sales and marketing operations, but they serve distinct purposes and offer different functionalities. Unify GTM , on the other hand, is an all-in-one platform focused on automating warm outbound sales processes. Have more questions about Sales Technology?
Familiarizing yourself with the industry by learning about the core metrics and pain points is the key to filling your sales pipeline with qualified medical and healthcare leads. Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy.
What sets ZoomInfos data apart is the breadth and depth of those insights: actionable, strategic intelligence that no other provider can match, including more than 100 million company records, 500 million professional profiles, and billions of real-time signals.
B2B Sales Process: 9 Steps to Avoid Failure Succeeding in B2B sales heavily depends on using data strategically to target the right leads, personalize outreach, and close deals efficiently. If you have the wrong data, outdated data or missing data, the time wasted will be tremendous.
Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. With increased investments in intentdata, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever.
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intentdata. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on IntentSignals. A volume mindset helps sales.
Every business dreams of a pipeline of well-qualified inbound leads that land in their sales team’s laps. Modern GTM teams build on a foundation of high-quality data, leveraging buyer intentdata and other advanced signals to begin their outreach when prospects are ready to learn more.
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intentdata. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. A volume mindset helps sales. Outbound sales is all about effort.
I think, 3 years from now, it will be commonplace to talk to a company with 50 or 100 people driving sales through intent and activity data. But in a few years, data-driven go-to-market muscle will be widespread. The sales use case. In sales, we’re already starting to use big-data driven insights.
Their success hinges on buyer engagement — getting the prospect’s attention, holding it throughout the sales cycle , and maintaining interest to build customer loyalty beyond closing. With this type of news, sales reps need to engage as many people as possible. These leaders typically don’t have time for cold sales calls.
Sales Tools for 2025 Top 5 AI Sales Tools for 2025 AI tools are revolutionizing the sales landscape, empowering teams to work smarter, personalize outreach, and close deals faster. Heres a look at the top 5 AI sales tools in 2025, complete with real-world examples of use and pricing. Best for: Sales engagement automation.
Buyers wanted to easily and efficiently identify optimal companies and contacts, be able to engage with them across sales and marketing channels, and then measurably improve the outcomes of their account-based efforts. IntentData Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.
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