Zoominfo

FEBRUARY 27, 2025

To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase. Traditional intent data tools often operate in silos, leaving teams with fragmented insights.

Intent 130

Intent Intent Signal Data Ideal Customer Profile 130

Zoominfo

JANUARY 16, 2025

But with the right symphony of supporting information, go-to-market teams can leverage intent data to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intent data isnt a one-size-fits-all solution.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Zoominfo

NOVEMBER 1, 2024

In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. How to spot buying signals. What are examples of data-based buying signals.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Zoominfo

AUGUST 30, 2023

Prospects who love your product may not be ready to buy. Intent data is the key that helps B2B sales and marketing leaders separate the ready from the rest. Here’s how to make the most of the intent data advantage — and how to distinguish the best B2B intent data provider for your business.

Intent Data 147

Intent Data Intent Intent Signal Lead Rank 147

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

MAY 23, 2023

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. You can’t stop every account from getting cold feet or misreading their company’s appetite for new solutions.

Intent Data 130

Intent Data Intent Account Data 130

Zoominfo

APRIL 9, 2024

Many marketers and frontline salespeople are turning to real-time intent data as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intent data available from a single source of truth can be a powerful advantage.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Zoominfo

NOVEMBER 18, 2024

Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data.

Sales Qualified Lead 130

Sales Qualified Lead Lead Rank Lead Scoring Software 130

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intent data is created equal. There are many types of intent data, and an array of providers.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Zoominfo

AUGUST 1, 2023

What if you could see opportunities arise with your prospects before they go public? Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball.

Intent Data 130

Intent Data Intent Intent Signal Data 130

Zoominfo

AUGUST 16, 2021

Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. The Basics: What Exactly is ZoomInfo Intent? When research on a particular topic of interest is higher than usual, the account spikes on those topics.

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Zoominfo

JANUARY 29, 2025

The Data Problem: Why Traditional GTM Strategies Are Failing Data is at the heart of every GTM strategy. Its the engine that powers prospecting, personalization, and pipeline generation. But when that data is flawed, the entire system breaks down.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

MAY 21, 2021

Your prospects are out there right now, hunting for a solution to a problem you can solve. That’s the goal of buyer intent data, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is Intent Data?

Intent Data 130

Intent Data Intent Lead Rank Data 130

Crunchbase

JULY 9, 2021

While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intent data. By mapping out your prospects’ behaviors and capturing their interest, buyer intent data offers insight into your potential leads. What is buyer intent data?

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

Zoominfo

DECEMBER 20, 2024

ZoomInfo ZoomInfos go-to-market intelligence platform equips sales and marketing teams with the tools and intelligence needed to connect with prospects first and close deals faster. ZoomInfo empowers businesses to refine their prospecting efforts by integrating Salesforce data directly into its platform.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

OCTOBER 28, 2020

Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intent data, let’s provide essential context: intent data uncovers buying signals based on online consumption patterns. It’s a game-changer that’s been a long time coming.

Intent Data 100

Intent Data Buyer Intent Intent Ideal Customer Profile 100

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data. Trend #2: Leveraging real-time intent data.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

APRIL 21, 2021

Understanding hyper-specific terms and key performance indicators is the first step — then you should incorporate prospects’ pain points into your sales strategy. To hone in on messaging that targets prospects’ problems, identify healthcare organizations with below-average patient experience scores.

Ideal Customer Profile 246

Ideal Customer Profile Top of Funnel Lead Rank Lead Scoring 246

Tenbound

JANUARY 14, 2025

Clay is a versatile data enrichment and automation platform that enables teams to: – Enrich Leads: Utilize over 100 data providers to gather comprehensive information on prospects. Its key features include: – Intent Data Integration: Leverage multiple intent signals to identify prospects demonstrating buying intent.

Intent Signal 59

Intent Signal Scale Outbound Lead Rank 59

Zoominfo

FEBRUARY 28, 2025

The result is a foundational data universe that we believe stands alone in todays market. How We Built a Universe of GTM Data As the world leader in go-to-market (GTM) data, ZoomInfo is uniquely positioned to provide a dynamically updated, 360-degree view of prospects, accounts, and markets.

CRM 130

CRM Data Ideal Customer Profile Lead Rank 130

Zoominfo

MAY 31, 2023

With increased investments in intent data, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intent data is gold. The good news?

Account Based Marketing 130

Account Based Marketing Ideal Customer Profile Intent Intent Signal 130

Zoominfo

FEBRUARY 5, 2024

Modern GTM teams build on a foundation of high-quality data, leveraging buyer intent data and other advanced signals to begin their outreach when prospects are ready to learn more. Outbound lead generation is the process of identifying, qualifying, and proactively engaging with prospective customers.

Lead Generation 130

Lead Generation Outbound Lead Rank Sales Qualified Lead 130

Lead411

NOVEMBER 7, 2024

Implement Intent Data for Timely Targeting Identify Buying Signals : Intent data provides insights into which companies are actively researching topics related to your product. Use this data to identify companies likely in-market for your solution.

Ideal Customer Profile 52

Ideal Customer Profile Lead Rank Sales Process B2B 52

Zoominfo

APRIL 17, 2025

Even the most driven sales teams require the right resources to effectively target prospects, nurture relationships, and close deals. Built-In Tools to Power Sales Execution From prospecting to closing, ZoomInfo includes an integrated toolkit to enhance every stage of the sales cycle. The bad news?

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Zoominfo

SEPTEMBER 20, 2021

You give your reps access to data that goes beyond a name and number — information on target market changes (such as new investments), buyers’ pain points and objections in sales conversations, and an account’s increased search activity around a hot-button topic. Engage New Leads Using Sales Call Data It can take many calls to close a deal.

Buyer 130

Buyer Data Intent Signal Decision Maker 130

DiscoverOrg Sales

JANUARY 8, 2019

What we’re starting to see today – more so in the next 2-3 years – is data driving activities and getting smarter as a result. If you call IBM based on a behavioral intent signal, and it turns into a closed deal – or say your response rate improves based on the time of your phone call – the model gets smarter.

Data 149

Data B2B Intent Data Intent 149

Zoominfo

NOVEMBER 6, 2023

Based on conversations and collaborations with executives at many of our 35,000+ customers, I recommend we reframe how we approach ABM around three pillars of growth: automated go-to-market plays, advanced forms of intent data, and alignment between sales and marketing. However, not all intent data is created equal.

Account Based Marketing 147

Account Based Marketing Ideal Customer Profile Intent Data Scale 147

Lead411

JANUARY 16, 2025

Lead411 (Enhanced with AI) Best for: Accurate contact data and predictive insights. Lead411 combines advanced AI-powered intent data with robust contact information to help sales teams identify and prioritize prospects most likely to convert. This streamlines outreach and increases conversion rates by 30%.

Ideal Customer Profile 52

Ideal Customer Profile Sales Tools Tools Intent Signal 52

Zoominfo

SEPTEMBER 7, 2021

On the extreme end, some observers pegged big data to cure cancer by deriving personalized treatment options or to keep vending machines always full thanks to real-time sensors monitoring your candy and chip choices. While more focused than big data, buyer intent can also be overwhelming if it’s not narrowed down, Smith says.

Intent Signal 130

Intent Signal Buyer Intent Intent Data Intent 130

Vengreso

APRIL 7, 2022

Imagine how much more targeted your outbound marketing or prospecting could be. . That’s the exact topic we dive into in this episode of the Modern Selling Podcast with my expert guest, who is leading the way in leveraging intent-based data to revolutionize the sales game. What Really is Intent Data?

Intent 90

Intent Maximizer Intent Signal Outsourcing Services 90

LeadBoxer

AUGUST 15, 2021

If your sales team isn’t leveraging intent data when researching prospects, then you can assume there’s a huge leak in your pipeline. When it comes to identifying accounts with the highest likelihood of doing business with your company, intent data is the most important tool at your disposal. What is Intent Data?

Intent Data 52

Intent Data Intent Data Lead Rank 52

Zoominfo

MAY 11, 2021

Trick #1: Target (and reach) key decision-makers After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Zoominfo

MAY 11, 2021

After you’ve defined your ideal customer , pull together a comprehensive list of prospective accounts that meet your criteria. That means filtering out bad-fit prospects, competitors, and even current customers. Set up your ad platform to avoid prospects you don’t want to target. That’s where intent data comes in.

Top of Funnel 130

Top of Funnel ROI Campaigns Maximizer 130

Vengreso

JULY 31, 2023

We don’t need more data. We need better data. Let’s talk about how you can kick your B2B buyer intent data to the next level, end the guessing game, and turn those UFOs into SQLs. Where We Are: B2B Account-Level Intent Data Up until now, account-level intent data was the best we had.

Buyer Intent 52

Buyer Intent Intent Data Intent B2B 52

Zoominfo

MAY 5, 2021

You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. According to Pew Research Center , 79 percent of adults assert they are very or somewhat concerned about how companies are using their collected data.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Zoominfo

JUNE 10, 2024

Closing the Opportunity Gap Data from HubSpot reveals that 60% of the average buyer’s journey is complete by the time they first engage with vendors. Many salespeople waste much of their time pursuing prospects who aren’t ready to buy. Even the best sellers in the world can’t close deals that aren’t on their radar.

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Buyer Opportunity Closing Intent Signal 100