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In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. . The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
The Basics: What Exactly is ZoomInfo Intent? Let’s begin with a very basic definition of intentdata : Intentdata shows which accounts and prospects are actively researching solutions on third-party sites. But how does ZoomInfo Intent work? The IntentData Difference: How it Works.
Understanding Customer IntentSignals Customer intentsignals provide valuable insights into where a prospect is in their buying journey and what they are looking for. By decoding these signals, sales reps can better understand the prospect’s needs, tailor their approach accordingly, and ultimately close more deals.
Aggregage IntentSignal Service allows you to reach more active buyers sooner! View companies and titles signalingintent. Download the Aggregage IntentSignal Service overview to learn more. Get leads for specific in-market buyers. Influence active buyers earlier in their journey.
Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent. For readers unfamiliar with intentdata, lets provide essential context: intentdata uncovers buying signals based on online consumption patterns. What are you waiting for?
To stay ahead in an unpredictable market, businesses need to truly understand buyer behavior, the kind of nuanced portrait that draws from a comprehensive, real-time view of the signals that indicate their readiness and likelihood to purchase. Traditional intentdata tools often operate in silos, leaving teams with fragmented insights.
But with the right symphony of supporting information, go-to-market teams can leverage intentdata to deliver precise, tailored, and timely campaigns that surface truly interested prospects. Often, its simply knowing where to start, and how to use all that data effectively. Intentdata isnt a one-size-fits-all solution.
The platform enables users to create precise audience segments using a combination of Account Intelligence, CRM and MAP data, intentsignals, and technographics. This full-funnel solution is powered by intentdata, allowing marketers to target prospects when they exhibit the highest propensity to buy.
Contact and company intentdata both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intentsignaldata is a great way to up your marketing game.
Intentdata is the key that helps B2B sales and marketing leaders separate the ready from the rest. Intent shines a light on the digital signals that businesses generate as they move through the buyer’s journey, giving GTM professionals a hyper-efficient way to target accounts that are getting ready to purchase.
Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Buying signals in sales combine verbal cues and intentdata, positioning your team to tailor prospect-focused communications. What are examples of data-based buying signals.
. “AI will point you to the right people to call or show you intentdata from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
In the world of B2B, intentdata is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intentdata go much further than a one-time increase in revenue. The point, though, is that intentdata is an incredibly valuable resource to marketers, salespeople, and recruiters alike.
Intentsignaldata can help. But there are many intentsignaldata options and many confusing terms used to describe them. This infographic clarifies three common areas of confusion: How does company-level and contact-level data differ? What exactly is first-party, second-party and third-party data?
. “AI will point you to the right people to call or show you intentdata from companies engaging with your brand, but its still up to you to make those calls, engage authentically, and build relationships,” says Will Frattini , an enterprise account executive at ZoomInfo. Heres how AI can help: 1.
But today’s best-performing go-to-market (GTM) teams are increasingly using intentdata to focus their efforts on the accounts that are the most likely to close a deal. This information can be analyzed to identify account intent, or how likely prospects at a particular company are to engage with a particular vendor.
Many marketers and frontline salespeople are turning to real-time intentdata as a competitive edge in their pursuit of strong leads and motivated buyers. Having a sophisticated range of intentdata available from a single source of truth can be a powerful advantage.
At its core, intentdata helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. But not all intentdata is created equal. There are many types of intentdata, and an array of providers. How Do I Make IntentData Actionable?
Speaker: Susan Spencer, Principal of Spencer Communications
Intentsignaldata can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intentdata to help your company meet its sales and marketing goals. and get a practical roadmap for effectively leveraging intentdata once you receive it.
Many go-to-market professionals already use intentdata to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Armed with our intentsignals, you can reach out to prospects right when they need you — and before your competitors.
Let’s begin with a very basic definition: Intentdata shows which accounts and prospects are actively researching solutions on third-party sites. Over the last three years, intentdata has emerged as the fastest growing data category according to TOPO’s 2020 IntentData Market Guide.
8 Types of Bombora B2B Buyer IntentSignals? Lead411 partners with Bombora for B2B buyer intentsignals built into the Lead411 platform. Bombora is a company that specializes in providing the most useful B2B intentdata and buyer intentsignals. read more How does Zoominfo get their data?
ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intentdata. Built for accuracy, the platform provides up-to-date information with integrated tools like conversation intelligence, sales engagement, and data orchestration.
Sales and marketing leaders have reached a tipping point when it comes to using intentdata — and they’re not looking back. More than half of all B2B marketers are already using intentdata to increase sales, and Gartner predicts this figure will grow to 70 percent. The bad news?
That’s the goal of buyer intentdata, a cutting-edge sales intelligence tool that cues you into prospects’ subtle buying signals , positioning you to be first in the door to make your pitch. Try it Now What is IntentData? When used correctly, B2B intentdata boosts conversions and sales.
By analyzing emerging patterns in behavior and intentdata, AI can suggest new micro-segments to target before they fully materialize. Custom model training adds complexity Use Case 5: Predictive Modeling for Audience Segmentation AI doesnt just react it predicts.
While pay-per-click ads and cold outreach are popular methods for generating leads — the future of lead generation lies in buyer intentdata. By mapping out your prospects’ behaviors and capturing their interest, buyer intentdata offers insight into your potential leads. What is buyer intentdata?
Heres how: Dynamic, Accurate Data : ZoomInfos GTM Data Universe provides a constantly updated, comprehensive view of 100M+ companies , 500M+ contacts , and billions of signals like funding announcements and role changes. Creating High-Quality Pipelines Building a healthy pipeline is the lifeblood of revenue generation.
ZoomInfo’s signals unify both teams with real-time insights for perfectly timed and coordinated outreach to key accounts. Beyond Intent: Signals Are the Advantage Historically, ABM has relied heavily on intentdata, and many ABM vendors have become intertwined with it.
Why circle back and polish up a brand new intent engine? ZoomInfo is Launching Streaming Intent For readers unfamiliar with intentdata, let’s provide essential context: intentdata uncovers buying signals based on online consumption patterns. What are you waiting for?
With ZoomInfo, exporting enriched data into Salesforce is quick and easy. Sales teams can feed verified email addresses, direct-dial phone numbers, tech stacks, intentsignals, and other essential intelligence directly into Salesforce records.
Achieving granularity may require a hefty investment, but with quality data fueling your campaigns, you lay the foundation for a healthy ROI. Trend #2: Leveraging real-time intentdata. Real-time intentdata is the competitive advantage every marketer needs in their 2021 strategy.
Its key features include: – IntentData Integration: Leverage multiple intentsignals to identify prospects demonstrating buying intent. Clay is particularly effective for building targeted lead lists, maintaining CRM hygiene, and automating various growth marketing tasks.
You can also go one layer deeper using intentdata to personalize your content. Streaming intent tells you what your customers are searching for, when they’re searching for it, and where. With intentsignals, you can know when they’re searching, and therefore when to reach out.
With increased investments in intentdata, targeting capabilities, buying committee concepts, and integrated ABM technology tools, creating a solid ABM engine is more accessible than ever. Bottom line: intentdata is gold. The good news?
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intentdata. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. More Contacts Based on IntentSignals. Better IntentData Fuels Sales Teams.
What sets ZoomInfos data apart is the breadth and depth of those insights: actionable, strategic intelligence that no other provider can match, including more than 100 million company records, 500 million professional profiles, and billions of real-time signals.
Intentdata captures which accounts are in the market for a particular solution. Intentsignals are strongest when content consumption activities are much higher than average and multiple people at the company are involved.
Modern GTM teams build on a foundation of high-quality data, leveraging buyer intentdata and other advanced signals to begin their outreach when prospects are ready to learn more. Warm up those phone lines by using advanced buyer intentsignals to make sure you’re not wasting everyone’s time.
Analyze Historical Data : Look at past deals to determine which customer types and segments have had the highest success rates. Implement IntentData for Timely Targeting Identify Buying Signals : Intentdata provides insights into which companies are actively researching topics related to your product.
At ZoomInfo, we’ve put a lot of time and effort into providing top-notch buyer intentdata. Our Intent product monitors web traffic to understand which companies are consuming content about specific topics more than usual. We released a new user interface, new delivery mechanisms, and new topics. A volume mindset helps sales.
Engage Existing Customers Using IntentSignalData Buyer engagement does not end when a buyer signs their contract. With high-quality intentdata. Intentdatasignals compare current topic-search activity with past activity.
What we’re starting to see today – more so in the next 2-3 years – is data driving activities and getting smarter as a result. If you call IBM based on a behavioral intentsignal, and it turns into a closed deal – or say your response rate improves based on the time of your phone call – the model gets smarter.
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