Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Increase Sales

APRIL 11, 2012

It isn’t that the ploys are believable on their own, but that they are marketed as a fix to a problem you didn’t have until they said you had the problem. What it doesn’t tell you is that the software you are purchasing to remove the bug, actually put the bug on your machine. Let me set the record straight on this.

Licensing 188

Licensing Marketing Microsoft Face-to-face 188

Understanding the Sales Force

JANUARY 18, 2013

Everyone needs marketing and lead generation help. There must be alignment between sales and marketing, a gap which increases in size in accordance with the size of most companies. There must be alignment between sales and marketing, a gap which increases in size in accordance with the size of most companies. Contact Henrik.

Insurance 209

Insurance Insurance Trade Show Collateral 209

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Scoring Lead Rank 169

No More Cold Calling

AUGUST 9, 2012

I am a former software sales executive who just celebrated his 7 th anniversary as a LinkedIn member. Business Services: Industries like Commercial Insurance, Commercial Real Estate, and Business Banking benefit from the long-term payoff of a LinkedIn investment. still ranks as the No.

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Sales Hacker

DECEMBER 10, 2024

His path to Levelset was serendipitous he had tried to sell Wolf health insurance, thinking the company was much larger than it actually was. With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way.

Scale 108

Scale Hiring Insurance Insurance 108

Understanding the Sales Force

APRIL 8, 2013

Think about some of the core services and products that nearly every business, your business, purchases: Health Insurance and 401K. Business, Auto and Professional Liability Insurance. Business Software and Applications. Marketing, Advertising and Public Relations. Commercial Real Estate. Office Supplies and Furnitute.

Consultative Selling 208

Consultative Selling Outsourcing Services Telecommunications Real Estate 208

MarketJoy

OCTOBER 3, 2024

For example, if you provide a software solution designed for highly regulated industries, focus your efforts on healthcare organizations rather than trying to target healthcare, finance, insurance, and other sectors simultaneously. Ready to transform your strategy? Discover how MarketJoy can propel your business forward.

Lead Generation 98

Lead Generation Outbound Ideal Customer Profile Lead Scoring 98

Smooth Sale

JUNE 13, 2022

Attract the Right Job Or Clientele: Five Ways to Improve Efficiency in the Insurance Industry. Our collaborative blog provides insights into ‘Five ways to improve efficiency in the insurance industry.’ The insurance industry is a highly regulated and fragmented market. Routinely Review All Plans. Image credit.

Insurance 78

Insurance Insurance Industry Retention 78

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

eGrabber

SEPTEMBER 15, 2020

Business insurance, also called as commercial insurance, covers a whole lot of industries including small businesses, retail, manufacturing, healthcare, wholesale, service industry and so on. Challenges to Generate Business Insurance Leads. Some even purchase expensive insurance leads from vendors.

Insurance 64

Insurance Insurance Marketing Qualified Lead Leads 64

No More Cold Calling

MAY 25, 2023

One marketing platform or sales enablement app? One insurance broker, attorney, banker, or consultant? Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, B2B salespeople are still struggling to win and retain customers. That’s pitiful.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. Years ago, marketers primarily segmented their audiences by age range—mainly because the data to get super granular didn’t exist back then. “As

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. And with all humility, its a damn good product.

Outsourcing Services 77

Outsourcing Services Scale Marketing How To 77

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. Health and safety topics also saw massive increases in consumption in our comparison, including: Health Insurance (up 1,238%) Telehealth (up 336%) Workplace Safety (up 270%). At ZoomInfo, data is our passion. So, let’s start there.

Outsourcing Services 227

Outsourcing Services Intent Data Transportation Intent 227

Sales Hacker Training

JANUARY 7, 2025

And I think if you look at the Australian market, they are early adopter exactly as the U.S. That’s going to work because your market is not so big. And would you suggest, let’s say I’m an early stage leader listening to this, should I dip my toes into the Australian market?

Ideal Customer Profile 124

Ideal Customer Profile Outsourcing Services Customer Lead Rank 124

Zoominfo

MARCH 8, 2021

Invest in insurance plans that cover common IT and natural disasters — especially ones that are region-specific. But for smaller businesses, in-house solutions are available for use including end-user protection, firewalls, and anti-virus software. Gather a solid backup team with the right technical knowledge.

Data 182

Data Insurance Insurance How To 182

Emissary

JANUARY 5, 2022

For backend IT technology providers, the post-pandemic economy has opened up opportunities in the P&C insurance vertical market. Examine Drivers That Move Insurance Companies to Buy IT Solutions. In the P&C insurance vertical, the internal drivers for enhanced backend tech may vary from one organization to another.

Insurance 52

Insurance Insurance Positioning Face-to-face 52

Sales Hacker

JANUARY 13, 2021

Enterprise OEM software licensing is a multibillion-dollar segment of the software industry. It includes factual information, personal experience, and interviews from successful professionals on both the buy-side and the sell-side of enterprise OEM software licensing to ensure a broad mix of experience and ideas.

Licensing 87

Licensing Software Software Enterprise 87

Hubspot Sales

FEBRUARY 20, 2025

In a previous role selling software, I gained insight into the importance of choosing the right business model. Ill never again take for granted that a company has found the best one for its product and market. Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat.

Lead Rank 52

Lead Rank Scale Retail Nonprofit 52

Hubspot Sales

FEBRUARY 8, 2018

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Software: 28%. Insurance: 38%. Marketing and Advertising: 25%. What is the average email open rate for computer software companies? Business and Industrial: 41%.

Industry 145

Industry Real Estate Outsourcing Services Biotechnology 145

Emissary

APRIL 6, 2022

Data breaches and ransomware have hit every sector in the last few years, and companies in the P&C insurance vertical are aware of the vulnerability of vast stores of personal data. According to Deloitte research , 68% of insurance companies surveyed plan to increase spending on cybersecurity this year.

Insurance 52

Insurance Insurance Industry Decision Maker 52

Hubspot Sales

NOVEMBER 29, 2021

Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. Non-Bank and Insurance): 20.13%. Insurance (General): 1.43%. Shoe: 6.86%.

Margin 119

Margin Chemicals Real Estate Strategy 119

Partners in Excellence

OCTOBER 31, 2023

I responded in my best R2D2 mode: Dear 7Zc591L4F283Gs567432H8Mt, I’m a little confused by your marketing technique. Another went: Hi David, As a CIO for a B2B company, you’re tasked with identifying the best software for your sales and product teams… I had a momentary identity crisis, Me a CIO?????!!!! What am I missing?

Insurance 149

Insurance Insurance LinkedIn Intent 149

Zoominfo

MARCH 8, 2024

One of the key promises of generative AI for business is the ability to eliminate time-consuming, manual research and prospecting tasks for frontline go-to-market professionals. This indicates upcoming investments in software development, data science, and marketing — along with competitive intelligence for competing providers.

Prospecting 130

Prospecting Insurance Insurance Scale 130

MarketJoy

OCTOBER 1, 2024

Explore MarketJoy’s future-focused view of healthcare’s transformation and learn why outbound marketing is the most effective way to engage with this rapidly evolving sector. healthcare continues to evolve at an unprecedented rate, outbound marketing provides a direct and strategic approach to capitalize on the moment.

Outbound 52

Outbound Decision Maker Scale Lead Rank 52

Nutshell

MAY 21, 2024

Whether you’re a wealth management advisor, accountant, insurance broker, or financial representative, a solid tech stack is essential for your financial services business. Software for financial services companies helps to determine investment opportunities, identify risks, forecast returns, and much more.

Software 71

Software Software Company Analytics 71

Pipeliner

SEPTEMBER 16, 2022

A trucking company can only insure specific amounts of courage, such as for Auto Physical Damage, Cargo, Auto Liability, etc. Therefore, this article will focus on delivering you the most important information you need regarding insurance in the trucking industry. Commercial Insurance. Let’s dive in to find out more!

Insurance 52

Insurance Insurance Policies Industry 52

Hubspot Sales

SEPTEMBER 21, 2020

For example, suppose you're selling technical software. Finance needs to approve the cost, the IT team needs to understand how to troubleshoot the system and whether it’s secure, and Marketing needs to agree on the usefulness of the service before signing the deal and handing over a check.

Examples 139

Examples Insurance Insurance Sales Cycle 139

Smooth Sale

MARCH 5, 2024

. __ Reduce Business Risk Image Source Buy Insurance Insurance is no longer a question but is necessary to secure one’s business. Doing everything possible to protect the company, beginning with buying appropriate insurance, is critical. While some companies might seek out niche insurance, others have no need.

Hiring 113

Hiring Insurance Insurance Networking 113

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

Transportation 100

Transportation Chemicals Automotive Marketing 100

Smooth Sale

APRIL 22, 2024

Fortify with Commercial Real Estate Insurance First up on your asset protection to-do list: commercial insurance for any real estate holdings you may have. Whether you’re operating out of a chic downtown office or a bustling workshop on the outskirts of town, this insurance isn’t just important—it’s a must.

Insurance 103

Insurance Insurance Real Estate Hiring 103

Hubspot Sales

MAY 19, 2020

Learning to write "copy" (also known as persuasive writing) is a specific and useful skill for every sales and marketing professional. My company makes software to help digital marketers optimize ad spend, generally for brands spending over 50K month on paid search alone, and it looks like you’re doing that every week.We

Marketing 110

Marketing Hubspot Sales Qualified Lead Google 110

Hubspot Sales

JANUARY 11, 2018

Check your state’s real estate commission to find out whether you need to have Errors and Omissions (E&O) insurance before you apply. E&O insurance protects real estate agents from financial losses and lawsuits filed as a result of their real estate work. Sometimes, your brokerage will sell you E&O insurance.

Real Estate 144

Real Estate Licensing Commission Insurance 144

Pointclear

FEBRUARY 28, 2018

I spend a lot of time on the phone every day, talking to sales and marketing leaders—including prospects. What they have in common are complex sales processes, and the need for outbound account-based marketing services that generate high-quality leads for sales. Software to optimize the insurance business through predictive analytics.

PointClear 100

PointClear Sales Qualified Lead Transportation Lead Qualification 100

Pipeliner

APRIL 6, 2022

When running a business from home, it’s easy to work long hours doing multiple tasks, such as marketing, building a website, finalizing products or services, and bookkeeping. Computer equipment and software. Your rent, renters insurance, and utilities are examples of indirect expenses for renters. Take regular breaks.

Insurance 98

Insurance Insurance Transportation Policies 98

Emissary

FEBRUARY 1, 2022

P&C insurance deals, like many high-tech enterprise sales , can be difficult to predict. The insurance market is riddled with regulations, and companies tend to be risk averse. Determine whether higher-value deals typically require more scrutiny or if software is handled differently than services. .

Insurance 52

Insurance Insurance Closing Decision Maker 52