Zoominfo

MAY 5, 2021

If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 246

Segment Lead Rank Trends Marketing Qualified Lead 246

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Data 246

Data Advertising Advertising Lead Rank 246

Sales and Marketing Management

JANUARY 8, 2018

Author: Jason Kulpa Successful B2B marketing is all about saying the right thing through the right channel at the right time. In fast-paced marketing, the right time usually means right away. Finally, by proactively owning engagement today, companies can stretch their marketing dollars further. Be amazing.

Sales Qualified Lead 257

Sales Qualified Lead B2B Marketing Qualified Lead Leads 257

The Pipeline

SEPTEMBER 18, 2013

I bring this up because of reaction to my piece the past Monday on how to deal with prospects who are reluctant to commit. Well two things to consider, first, when I say walk away, it doesn’t mean that you can’t ever revisit that prospect in the future, whether that be three months, six, or a year, you can come back.

Top of Funnel 282

Top of Funnel Funnel Sales Qualified Lead Insurance 282

Zoominfo

FEBRUARY 21, 2021

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Industry classification remains a foundational component to achieving ABM (account-based marketing) success. Retail Trade Transportation Information Finance & Insurance Real Estate Professional Services. 445210 Meat Markets.

Transportation 204

Transportation Chemicals Automotive Marketing 204

Sales and Marketing Management

MAY 10, 2020

While our sales teams at WhiteHat Security have always been distributed, communicating with customers and prospects exclusively over the phone or video is a new challenge. When presenting to a client over the phone, the prospect may not be fully focused, and there’s not a foolproof way of knowing. Shifting Messaging .

Face-to-face 302

Face-to-face Hiring Lead Rank Lead Scoring 302

Anthony Cole Training

APRIL 17, 2020

There is always something going on in the market that makes selling difficult. However, you can choose to develop strategies and utilize virtual technologies to get in front of your prospects and clients.

Marketing 208

Marketing How To Prospecting Strategy 208

No More Cold Calling

AUGUST 9, 2012

I’m always learning—even when I’m writing about How to Attract Sales Prospects in a Tech-Focused World. So, I was surprised when a top salesperson I know told me he did not use LinkedIn for prospecting. So, what industries are best suited to benefit from LinkedIn prospecting? What’s your best prospecting technique?

Social Selling 261

Social Selling Ideal Customer Profile Industry LinkedIn 261

Anthony Cole Training

FEBRUARY 21, 2013

In 1987, when I entered the life insurance business with David Zimmerman at National Life of Vermont, I learned that selling life insurance was truly "selling" and my experience with Nautilus had been merely "order-taking". Can your clients or prospects say the same thing? in Dallas, Texas. I thought that was selling.

Insurance 213

Insurance Insurance Hiring Sales Qualified Lead 213

Understanding the Sales Force

JANUARY 18, 2013

Everyone needs marketing and lead generation help. There must be alignment between sales and marketing, a gap which increases in size in accordance with the size of most companies. There must be alignment between sales and marketing, a gap which increases in size in accordance with the size of most companies. Contact Henrik.

Insurance 209

Insurance Insurance Trade Show Collateral 209

Sales Hacker

DECEMBER 10, 2024

His path to Levelset was serendipitous he had tried to sell Wolf health insurance, thinking the company was much larger than it actually was. It wasn’t until 2018 five years into his tenure that they developed a structured approach to guiding prospects through the sales process.

Scale 108

Scale Hiring Insurance Insurance 108

MarketJoy

OCTOBER 3, 2024

For example, if you provide a software solution designed for highly regulated industries, focus your efforts on healthcare organizations rather than trying to target healthcare, finance, insurance, and other sectors simultaneously. Promoting all your products or services to every prospect can cause confusion and overwhelm.

Lead Generation 98

Lead Generation Outbound Ideal Customer Profile Lead Scoring 98

SocialSellinator

APRIL 24, 2023

Social media marketing is a powerful tool for insurance agencies looking to reach and engage their target customers. From increasing brand visibility to creating more meaningful relationships with prospects, the advantages of using social media strategies are limitless.

Facebook 124

Facebook Social Media Insurance Insurance 124

Zoominfo

MARCH 8, 2024

One of the key promises of generative AI for business is the ability to eliminate time-consuming, manual research and prospecting tasks for frontline go-to-market professionals. This indicates upcoming investments in software development, data science, and marketing — along with competitive intelligence for competing providers.

Prospecting 130

Prospecting Insurance Insurance Scale 130

Smooth Sale

MARCH 13, 2025

Protect Yourself and Your Clients Clients want to know theyre working with someone they can trust, and one of the most significant ways to boost your credibility is to show that youre fully insured. The additional business will offset the cost of buying insurance. Todays insights are provided to help you achieve the Smooth Sale!

Insurance 78

Insurance Insurance Hiring How To 78

Pointclear

OCTOBER 9, 2012

Twice over the past two years I blogged about the dangers of using cost per lead as a metric to measure marketing. B2B sale complexity impacts cost-per-lead —to recap, I have heard marketers (even senior ones) state that cost per lead for anything from life insurance to a $100,000 plus software solution “should be about $300”.

Cost per Lead 169

Cost per Lead Sales Qualified Lead Lead Scoring Lead Rank 169

Understanding the Sales Force

APRIL 8, 2013

They are the ones that appear to be smartasses because they are making the claims and recommendations without benefit of having had a meaningful conversation with their prospects. Think about some of the core services and products that nearly every business, your business, purchases: Health Insurance and 401K. Commercial Real Estate.

Consultative Selling 208

Consultative Selling Outsourcing Services Telecommunications Real Estate 208

Sales and Marketing Management

APRIL 26, 2019

Author: Steve Norman I recently saw the CMO of a high-profile company present at an international marketing conference. The CMO said this “breakthrough” strategy was the foundation of the company’s sales and marketing plans. In fact, it was first adopted by the insurance industry in the 1870s.

Top of Funnel 229

Top of Funnel Ideal Customer Profile Customer Lead Rank 229

DiscoverOrg Sales

MAY 24, 2017

Our panel, including the CIOs of Sephora, Arch Mortgage Insurance, and Charlotte Russe, answer that question. Only after you understand your prospect’s situation and the challenges of their IT environment, you can pick up the phone and talk about a solution. Do know your prospect’s org chart and the CIO’s “Lieutenants.”.

Account Based Marketing 264

Account Based Marketing Decision Maker Referrals Vendor 264

No More Cold Calling

OCTOBER 31, 2013

Blasting prospects with automated marketing messages doesn’t work. In this week’s guest blog, Maribeth Kuzmeski, founder of Red Zone Marketing, Inc, outlines three solid approaches for standing out from the crowd. What target market(s) do you serve? Expose your uniqueness to your target market.

Referrals 234

Referrals Scale Insurance Insurance 234

Anthony Cole Training

OCTOBER 23, 2012

Doug: Doug had been working on an insurance account in eastern Pennsylvania. He had a strong relationship with an inside coach and in a very short period of time leveraged that relationship to develop strong relationships with the decision makers on who provided commercial insurance for their firm. He didn't gt the business.

Insurance 179

Insurance Insurance Hiring Decision Maker 179

The Pipeline

SEPTEMBER 18, 2018

But seriously, people talk about what they know, so if we help them understand what prospects want to know about, which is not product oriented. Being able to spell PRODUCTIVITY is not the same as understanding it or applying it in a way that moves the prospect’s objectives forward. Silence Sucks. Tangible and measurable value.

Vendor 255

Vendor Discount Insurance Insurance 255

The Pipeline

OCTOBER 31, 2011

For instance, insurance agents (I know they are advisors now), they like real estate agents, are required to have a certain amount of CE credits to maintain their licence. The market is changing, are you? Prospecting. When Sales Met Marketing. 3 R’s of Prospecting Success. Community Marketing Blog.

Pipeline 253

Pipeline Top of Funnel Hiring Real Estate 253

Sales Hacker

FEBRUARY 14, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Given how tough this market is, I figured it would be valuable to break down exactly how we did it. You cannot openly market or solicit the fact that you are raising a fund. The other major hurdle?

Outsourcing Services 77

Outsourcing Services Scale Marketing How To 77

Zoominfo

MAY 5, 2021

If you were a marketer 20 years ago, you would have given anything for this scenario. In 2022, digital marketers are segmenting audiences and focusing on quality over quantity. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects.

Segment 130

Segment Lead Rank Trends Marketing Qualified Lead 130

Understanding the Sales Force

NOVEMBER 27, 2013

An owner I spoke with yesterday was totally freaking out over the 40% increase in his costs to provide health insurance. Your prospects are making the very same decisions about your demos and if your demo isn''t creating reaction #1 above, then the quotes and proposals that follow are sure to create.losses. No interest.

Travel 251

Travel Decision Maker Insurance Insurance 251

eGrabber

SEPTEMBER 15, 2020

Business insurance, also called as commercial insurance, covers a whole lot of industries including small businesses, retail, manufacturing, healthcare, wholesale, service industry and so on. Challenges to Generate Business Insurance Leads. Some even purchase expensive insurance leads from vendors.

Insurance 64

Insurance Insurance Marketing Qualified Lead Leads 64

Understanding the Sales Force

SEPTEMBER 10, 2012

Take the case of the salesperson who targets hospitals, oil companies, banks and insurance agencies. until you learn that these markets are the most difficult verticals to which one could sell and the company would rather have her call on technology, distribution, manufacturing and professional services. You might say, "Good for her.";

Opportunity 195

Opportunity Insurance Insurance Comparison 195

SocialSellinator

APRIL 24, 2023

Social media marketing is a powerful tool for insurance agencies looking to reach and engage their target customers. From increasing brand visibility to creating more meaningful relationships with prospects, the advantages of using social media strategies are limitless.

Social Media 52

Social Media Insurance Insurance Media 52

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Rank 130

Lead Rank Paid Content Marketing Qualified Lead Sales Qualified Lead 130

Zoominfo

FEBRUARY 3, 2021

As the person responsible for Innovation at ZoomInfo, a core part of my job is understanding markets where we do not currently offer a solution — but might want to in the future. My research landed me squarely on Bizo, a company that once aspired marketers to “precisely target business people by specific business demographic criteria.”

Advertising 130

Advertising Advertising Prospecting Intent 130

Anthony Cole Training

OCTOBER 13, 2014

I was first introduced to goal setting in sales when I was an insurance agent with National Life of Vermont. I failed in the life insurance business. Just for the sake of simplicity, lets’ assume that all of your sales people have the same situational factors (market conditions, competitive issues, compensation, and tenure).

Sales Management 204

Sales Management SME Incentives Incentive 204

Anne Miller

APRIL 12, 2022

What do you spend your marketing time thinking about? When you ask life insurance marketing guru Lynn Lavender that question, she’ll tell you she spends a lot of time trying to create compelling social media posts. and time to Re-evaluate your marketing efforts. Insurance is inherently negative. Rejuvenation!

Insurance 117

Insurance Insurance Social Media Exercises 117

Hubspot Sales

APRIL 29, 2020

Essentially, their plan was to create the best product on the market. Ultimately, that's why I ended up buying their products even when I wasn't originally in the market for protein powder. As a sales rep, if you work for a sales oriented company, your approach to sales might be different than a company with a market approach.

Examples 120

Examples Insurance Insurance Retail 120

No More Cold Calling

MAY 25, 2023

One marketing platform or sales enablement app? One insurance broker, attorney, banker, or consultant? Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, B2B salespeople are still struggling to win and retain customers. That’s pitiful.

B2B 177

B2B Buyer Referrals Sales Qualified Lead 177

Sales Hacker

NOVEMBER 19, 2020

Intent data can change how you prospect, manage the sales cycle, and close deals. What if you had access to your prospects’ buying windows (time periods when they are most likely to buy)? Consider this — most ( if not all) your B2B prospects or target accounts are tenants in commercial buildings where they occupy space.

Intent Data 120

Intent Data Intent Real Estate Data 120

SalesFuel

JANUARY 22, 2025

Their [previous] marketing company did not deliver what they promised. Given the prospects previous experience with advertising, Johnson pointed out that it took nearly all of 2024 for the sale to close. These retailers may also sell medical supplies to the consumer and commercial market, and they may offer equipment repair services.

Campaigns 59

Campaigns Health Care Hiring Insurance 59