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Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment. But come on…marketers taking the stage to discuss social selling? That’s what is happening with social selling.

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Align Your Sales and Marketing Teams in 5 Easy Steps

Sales and Marketing Management

Author: Steve Randazzo Any marketer worth his or her salt knows you have to understand your audience members before you can engage them. If your sales team doesn’t buy into your marketing, its members will struggle to sell, and business will falter. So how can you create that genuine bond between sales and marketing teams?

Marketing 302
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5 trends in gaining more customer insight

Sales and Marketing Management

Marketing and sales have switched to account-based everything, which crystallizes focus on the customer. Revenue teams – Companies will move beyond simply aligning sales and marketing toward revenue teams?—?super super teams that include customer success in the same organization as sales, marketing and operations.

Trends 289
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Sales Tech Game Changers: @InsideView – How to Identify New Market Opportunities

SBI

This week I interview Joe Andrews, VP of Product & Solution Marketing for InsideView. Joe: InsideView helps B2B companies drive rapid growth by empowering business leaders to quickly and confidently make go-to-market decisions. Connect with him on LinkedIn or Twitter. companies and 32M decision-makers globally.

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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

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Sales Game Shares 17 Helpful Tips to Reach C-Level

Score More Sales

Image courtesy of InsideView. I like good infographics about sales and marketing. Salespeople really need to work on this one (#2), so my hat’s off to InsideView for reminding the profession and b2b sellers everywhere of this. InsideView took a lighthearted approach to educate the masses, and I applaud them.

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5 Ways to Deliver a Truly Impactful Sales Kickoff

Sales and Marketing Management

We recently completed our sales kickoff at InsideView. Incorporate different perspectives into training teams. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.)