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As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and tradeshows. Additionally, in-sourced insidesales centers are notorious for their lack of productivity.
There may be a half-dozen outside vendors managing some aspects of lead management: Sales Lead Management and Fulfillment Firm. Telemarketing Inbound. Telemarketing Outbound (qualification and lead generation). TelemarketingSales. Sales Lead Management Association. Sales Operations. InsideSales.
Marketing management must travel with salespeople and listen to a few dozen sales presentations. Insidesales? Listen to presentations at tradeshows. Survey the sales reps. Telemarketing scripts. Travel with reps, listen and take notes. What are the qualifying questions? Listen in on the phone calls.
I remember when I first started out in sales some thirty years ago we had a small department of two women whose role was telemarketing. Marketing has also impacted the sales landscape. That division disappeared and that function became the responsibility of the rep.
A recent BtoB Magazine article by Carol Krol, "Copy this: Telemarketing big with Xerox" shows that, although the phone may not be as buzz worthy as other lead generation tools, it remains the backbone to successful lead generation. However, as Krol’s article shows, the telephone shouldn’t stand alone.
There comes a time when every business needs to decide on its primary sales strategy, which usually means considering insidesales vs. outside sales, or settling on a blend between the two. It’s no shock that the sales industry landscape has changed considerably over the last couple of years. What is insidesales?
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