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Change With Your Customers, Not The Competition

SBI Growth

Overview : Acme was the preferred vendor in the market. Prospects who did engage were speaking with multiple vendors as well. Overview: Beta Company provided a software product that was one of top 3 solutions within their small-medium business target market. This ramped up the sales cycle considerably. Each “Win” took 2.4

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3 Big Challenges for the CSO in 2013

SBI Growth

Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. Webcams, webinars, and self-directed presentations have narrowed the distance between vendor and prospect. Smart, nimble companies will be building Inside Sales departments capable of developing and closing opportunities.

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This may hit your Sweetspot

Sales 2.0

Find trigger events that show changes in your prospect’s environment, giving you a reason to approach them and potentially enough instability that they may switch vendors. I first created this framework from stressing out about the lousy results my inside sales team was getting cold calling. I literally wrote on a napkin.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Act-On Software. InsideView delivers the most accurate company and contact information, including business insights, and professional connections to increase sales and marketing productivity. Phone, email, SMS and other channels are the lifeblood of inside sales. Seismic Software ToolSkool. ActonSoftware.

Vendor 139
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B2B Marketing & Sales Insights from Lori Wizdo of Forrester Research

Pointclear

Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. In our discussion, Lori shared key insights into the B2B buyer's journey as well as marketing and sales alignment. How they act with a vendor depends on if they think they know how to buy.

Research 253
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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

In a sense, three cloud application companies at a combined average of five years after going public are all spending nearly half of their revenue on sales and marketing. Could the reasons why point to similar expense paths for the marketing automation vendors looking at going public? Sales and marketing activity.