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Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

Best Dreamforce sessions for Sales. “Sales Summit: Salesforce on Salesforce Inside Sales” Thursday, 9/27 – 4:00 PM ( Hotel Nikko , Nikko Ballroom I-II). Meet Salesforce’s own inside sales team, and see how they use … Salesforce. Join the cool kids. Pre-register for this one, too.).

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PODCAST 41: Helping Marketo IPO and Achieve Hyper Scale with Bill Binch, CRO of Pendo

Sales Hacker

This week on the Sales Hacker podcast , we talk to Bill Binch , Chief Revenue Officer for Pendo and a former sales executive at Marketo who, over close to 10 years, helped guide the company through multiple phases of growth including both an IPO and an acquisition. . What You’ll Learn. The challenges of managing a global team.

Scale 15
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Is Automation the Key to Modern Selling?

SBI

The sheer number of leads would require a large, high-cost sales force. This partly explains the fast growth in the number of inside sales organizations. Marketing automation solutions like Act-On and Marketo make it possible to create rules for scoring leads based on online buyer behavior along with buyer profile information.

Lead Rank 123
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Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

Pointclear

It was interesting to see all three companies use similar descriptions in their SEC filings for both their sales and marketing activity and their market challenges. Sales and marketing activity. Selling subscriptions via a direct sales force. Sales force efforts include field sales and inside sales teams using the phone.

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Prevent a wasted marketing automation investment

Velocify

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales.

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Sales Lead Management Association Honors

SBI

Trish’s company helps inside sales organizations make the big decisions. She is a frequent speaker and blogger on Inside Sales productivity, trends, and effectiveness, and the author of Building Inside Sales: Framing a Best Practice Group and co-author of Sales Speaks: Perception & Ponderings on Marketing Leads.

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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He cites the example of a marketing automation company to illustrate how important outbound initiatives are: “Jon Miller from Marketo is one of my favorite writers on lead development. Marketing & Sales Alignment: Encouraging Signs & Continuing Challenges. He wrote this manifesto a while back. I use it all the time.

Software 187