A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

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JUNE 25, 2014

It is critical to get products to market in a timely manner – which currently means sooner than ever before launched. If you have an open environment where ideas can be shared your company has a good chance of using collaboration for sales growth. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Marketing 217

Marketing Airlines Ideal Customer Profile Construction 217

Sales 2.0

JUNE 29, 2014

I first created this framework from stressing out about the lousy results my inside sales team was getting cold calling. This team has gone through every public company (Sweetspot only covers public companies for the time being) and found the Twitter handles for all the top executives in each company.

InsideView 309

InsideView Cold Calling Decision Maker Twitter 309

Mr. Inside Sales

APRIL 9, 2018

Mike Brooks, Mr. Inside Sales receives multiple awards from AA-ISP’s 2018 Leadership Summit last week: Service Provider of the Year Award – Sales Script Development AND The TOP 25 Most Influential Inside Sales Professionals in 2018 Award. . He also offers customized sales training programs, works as a virtual V.P.

Inside Sales 24

Inside Sales Hiring Scale Conference 24

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APRIL 21, 2014

It started innocently enough when I replied to my industry colleague and social selling advocate Jill Rowley via Twitter to something she asked me. I talked about having a multi-faceted strategy in a session on the InsideSales Accelerate 14 Summit and believe it to be a key strategy for success in an inside sales position.

Skype 243

Skype InsideSales Call-back Google 243

Zoominfo

JUNE 12, 2019

We also introduced you to some of our favorite B2B marketing influencers —including the socially-savvy Ann Handley, Joe Chernov, and Joe Pullizi, just to name a few. However, the B2B marketing world isn’t the only industry boasting some big names in the social sphere. The B2B sales arena has a few social celebs of its own.

Influencer 188

Influencer B2B Social Media Twitter 188

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OCTOBER 15, 2014

A mid-sized, mid-market company has some great advantages over a giant, slow-to-change organization when it comes to shifting to a more social approach to learn about your buyers and reach those buyers. AT&T has a Twitter account called @ATTDeals that targets their competitors’ displeased customers. Are they on Google + or Twitter?

Social Selling 223

Social Selling Company Ideal Customer Profile Twitter 223

Pointclear

JANUARY 31, 2013

TeleSmart is a leader in providing inside sales coaching and consulting to Fortune 1000 companies. As publisher of TeleSmart’s “Trend Report,” Josiane has spent most of the last decade tracking the biggest challenges that sales leaders face each year. The Inside Sales Superhero to the Rescue. They’re social.

Inside Sales 203

Inside Sales Cold Calling Face-to-face Sports 203

Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

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MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. Understanding Your Target Market . If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche.

Prospecting 254

Prospecting Ideal Customer Profile Lead Rank Lead Scoring 254

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APRIL 2, 2014

To give you a bigger picture idea of what we do, we now think of “publishing” as a part of the marketing of our B2B services company. I really like Twitter and I know that we gain new clients regularly from the combination of the use of LinkedIn, Twitter, and our blog. More on the other tools next.

Trade Show 232

Trade Show Ideal Customer Profile Twitter Webinar Metrics 232

Score More Sales

AUGUST 14, 2014

Great feedback came to us yesterday as the Score More Sales blog was listed as one of the Top 50 Sales and Marketing Blogs at Top Sales World. That wasn’t all – the same day, we were recognized as one of the Top 52 Blogs on Sales Efficiency over at Docurated. Increase Opportunities. Close More Deals.

B2B 216

B2B Twitter Inside Sales Google 216

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AUGUST 16, 2013

Follow some of my colleagues through their Twitter handles or via their blogs and you’ll be near some of the best B2B sales advice you can get. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. Oh, and there is no cost.

Resources 182

Resources B2B Webinar Metrics Lead Scoring 182

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FEBRUARY 10, 2014

Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. Increase Opportunities. Expand Your Pipeline.

B2B 240

B2B Hiring Webinar Metrics Lead Rank 240

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FEBRUARY 27, 2014

A panel of sales hiring and retention experts spoke yesterday at the AA-ISP Boston Chapter event. (If If you are not aware, the AA-ISP stands for American Association of Inside Sales Professionals). Devon McDonald, Director Sales & Marketing Support, OpenView Venture Partners. It is easier said than done.

Hiring 223

Hiring Sales Talent NetSuite Lead Scoring 223

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JANUARY 15, 2013

The piece – 2013 Make or Break Predictions from the Top Sales Influencers Online was just released yesterday. I like it because it is divided up into sections: Content Marketing & Thought Leadership. Sales Team Shake-Ups: Fewer Field Reps, More Inside Sales. Marketing Automation Becomes a Necessity.

Influencer 215

Influencer Social Media Outbound Twitter 215

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SEPTEMBER 30, 2014

From a sales tools perspective, I have seen productivity gains as well as losses. It seems that there are so many tools to help professional sellers and marketers. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Increase Opportunities. Expand Your Pipeline. Close More Deals.

Real Estate 249

Real Estate Compensation Vendor Twitter 249

Nutshell

AUGUST 24, 2018

Inside sales refers to any form of selling that isn’t done face-to-face. Unlike outside sales (or field sales ) reps, inside sales reps connect with potential customers remotely through phone, email , and web conferencing. Among B2B companies, the use of inside sales reps has exploded in popularity.

Outside Sales 91

Outside Sales Inside Sales Hiring Face-to-face 91

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NOVEMBER 25, 2014

The project at LinkedIn was driven by social champion (and LinkedIn Global Senior Social Marketing Manager) Koka Sexton as well as by Alex Hisaka , Content Marketing Manager at LinkedIn. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Increase Opportunities. Expand Your Pipeline.

LinkedIn 198

LinkedIn Twitter Intent Inside Sales 198

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JULY 30, 2014

For some of us it is easy to be social in sales, for others it is an effort, and for a third group, a confusing idea. I have been meeting more and more leaders in mid-market companies who are simply confused about the value of having their sales reps focused on social selling because they don’t see the payoff. Close More Deals.

How To 230

How To Twitter Ideal Customer Profile LinkedIn 230

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JUNE 13, 2014

Thanks to inbound marketing, you could live in a remote igloo and build an overwhelmingly successful business simply by creating content that answers the questions your buyers are looking to get answered when they go online. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies.

Apparel 242

Apparel Lead Rank Lead Scoring Referrals 242

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AUGUST 26, 2014

94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. But where to start? Finally, start measuring this information (see tools above).

B2B 232

B2B Revenue B2C Ideal Customer Profile 232

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NOVEMBER 28, 2014

Although I write about new trends and social platforms – and really love what I’m seeing with technology reaching mid-market and SMB companies – it’s important to realize that selling socially is not a new concept. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Close More Deals.

Apparel 240

Apparel Trade Show Ideal Customer Profile Google 240

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NOVEMBER 20, 2013

I trust their research and know of many ways they have embraced social into their inside sales teams and into their business plan. My suggestion is to try out some very simple, low-risk ideas that can be early steps toward incorporating more social into your marketing and sales.

Lead Scoring 228

Lead Scoring Lead Rank Social Selling Twitter 228

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JUNE 30, 2014

Complicated commission plans or unwieldy territory rules and exceptions cause a half-baked sales team. Keep it Nimble – as a mid-market company, are you getting so big that you can’t be flexible? Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Increase Opportunities.

Hiring 247

Hiring Ideal Customer Profile Territories Commission 247

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MAY 9, 2014

Now that you have your sales position, change your summary to attract buyers or those who can refer buyers your way, not recruiters. Social Marketing Manager at LinkedIn, rated the #1 Social Sales Influencer offers a good example with his profile. Koka Sexton, Sr. Who are your prospective buyers and what roles are they in?

LinkedIn 222

LinkedIn Ideal Customer Profile Webinar Metrics Decision Maker 222

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AUGUST 21, 2014

Many mid-sized, mid-market companies have not invested in current technology to make their website effective for those buyers on the go. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. email lori@scoremoresales.com | View My LinkedIn Profile | twitter |Visit us on google+.

B2B 231

B2B Google Compensation Ideal Customer Profile 231

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OCTOBER 24, 2014

As soon as Monday, you (yes, you and your mid-market or SMB company) can sign up for the Beta offering of IBM ® Watson™ Analytics. This cloud-based service could help your team sort through the layers of data your company has compiled from marketing, sales, HR, and elsewhere. There is a premium version for bigger capabilities.

Analytics 221

Analytics Analysis Compensation Data 221

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JUNE 28, 2012

How about Twitter? Did you know that Twitter is a fantastic research tool, even if your company doesn’t tweet? Hubspot has a very helpful article about Twitter for Business. Alltop for Sales – we are proud to be featured on this site created by marketing evangelist Guy Kawasaki – try not to spend hours on it!

Resources 170

Resources B2B Social Media Twitter 170

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MARCH 25, 2014

Just four years ago, I had a different target market and was giving workshops around the U.S. to help entrepreneurs grow sales to ultimately grow their businesses. In the latter part of 2010, I shifted working less with business owners and more toward helping mid-sized companies’ front line sales reps and their managers grow sales.

Social Selling 232

Social Selling Oracle Eloqua Influencer 232

SBI

OCTOBER 2, 2018

Inside sales reps who engage prospects with a personalized pitch see better open rates, have longer conversations, and book more meetings. But migrating from a traditional cold calling model to one that requires a high-level of customization can be challenging, even for the most sophisticated inside sales environments.

Inside Sales 102

Inside Sales Data Lead Rank Hiring 102

Zoominfo

FEBRUARY 22, 2021

Gary got his start by building one of the first ecommerce wine sites, WineLibrary, but has since made himself a household name by becoming a serial entrepreneur and early investor in companies like Twitter, Tumblr and Venmo. Though her book is a great introduction to her sales philosophy, it can’t hurt to follow her on Twitter as well.

Social Media 205

Social Media Influencer Media Hiring 205

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NOVEMBER 26, 2014

There are new tools and ideas coming out now that will change forever how we think about business process, marketing and sales. The companies I work with have massive spreadsheets that are all independent, they have CRM with little adoption, and data silos throughout their sales and marketing organizations. Mobilepaks.

Workbooks 232

Workbooks Analytics Territories Compensation 232

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SEPTEMBER 2, 2014

Today’s post is for sales professionals and sales leaders, because at one time or another everyone leads. You could not have been in New England this summer without hearing about the big Market Basket grocery chain and all of the turmoil when the board of directors fired their current president, Arthur T Demoulas.

Lead Scoring 200

Lead Scoring Lead Rank Marketing Qualified Lead Leads 200

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DECEMBER 18, 2014

Expand market niche (70%). When it comes to innovation (one of my interests within growing companies), it was interesting to see these statistics among the participant mid-market companies: 53% use cloud computing. What are your business predictions for mid-market in 2015? Operations (87%). New products (76%). participated.

Hiring 198

Hiring Wireless Policies Compensation 198

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NOVEMBER 5, 2014

If I’m an oil and gas company and you have cornered that market with your expertise and specific solutions for my industry – you can approach me as an expert in that market niche. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. Increase Opportunities. Close More Deals.

LinkedIn 229

LinkedIn Ideal Customer Profile Twitter Inside Sales 229

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APRIL 29, 2014

What that means is that marketing dollars are being wasted, and the big guys are missing out on opportunities literally being handed to them. Lori speaks, writes, trains, and consults with inside sales teams in mid-sized companies. email lori@scoremoresales.com | View My LinkedIn Profile | twitter |Visit us on google+.

Retail 239

Retail Lead Scoring Lead Rank Study 239