Pointclear

MAY 14, 2013

My guest today is Michael Brenner, Vice President of Marketing and Content Strategy at SAP and Managing Editor for the SAP Business Innovation site. At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Sales is Still Important.

Top of Funnel 260

Top of Funnel SAP Cost per Acquisition Customer 260

SBI Growth

FEBRUARY 26, 2013

As the VP of Sales, you’re pulled in 15 directions. You’re coaching and mentoring Sales Directors and Managers. Many Sales VPs are innately aware of the competition. Many Sales VPs are innately aware of the competition. They even track their peers’ marketing and competitive messaging. They follow the new products.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

SBI Growth

NOVEMBER 17, 2021

CEOs are increasing sales and marketing investment more than any other functional area in 2022, and most GTM leaders are funneling a significant portion of that investment to quota-carrying reps.

Top of Funnel 294

Top of Funnel Funnel Inside Sales Quota 294

Hubspot Sales

NOVEMBER 21, 2018

Understand your buyer’s journey. Pick a sales strategy. Create content. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary. But first, what is a go-to-market strategy? What is a go-to-market (GTM) strategy?

Paid Content 145

Paid Content Top of Funnel Lead Rank Webinar Metrics 145

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor.

Top of Funnel 206

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 206

Understanding the Sales Force

MAY 22, 2014

Understanding the Sales Force by Dave Kurlan I read this terrific post from our friends at New-Hire.com about the best sources for candidates in general. It certainly applies to sales candidates as well. In this case, results must equate to successful salespeople and sales managers who achieve and even overachieve.

Sales Management 246

Sales Management Top of Funnel Decision Maker Webinar Metrics 246

SBI Growth

NOVEMBER 12, 2013

Increasingly, companies are missing the number because they lack a formal sales strategy. Many are not making the number because a sales strategy is absent. You may be wondering how prepared your sales team is heading into next year. As you plan for next year, a defined sales strategy is a must have. Signs of Trouble.

Strategy 317

Strategy Hiring Margin Top of Funnel 317

Mr. Inside Sales

JUNE 2, 2018

Quick: Can you tell me, in three sentences or less, exactly what AI is and how it is going to impact your sales career or company? Today, technology is much more accepted, and technology and sales are inseparable. Okay, so you’re sold that there may be some application to your own company or sales environment, what now?

Inside Sales 148

Inside Sales Cold Calling Social Media Top of Funnel 148

Understanding the Sales Force

JANUARY 8, 2014

Understanding the Sales Force by Dave Kurlan Global Warming is a trend. Social selling experts use data from the marketing, inbound and inside sales groups with whom they work. If every other ratio remains the same, then more opportunities will translate to more sales and greater revenue. They already work there!

Social Selling 275

Social Selling Top of Funnel Groups Trends 275

Understanding the Sales Force

MARCH 30, 2021

The Market's perspective: Small orders will be easier for them to handle. The company's perspective: The top of the funnel is easier to handle than a full-blown quota and responsibility for an entire sales cycle. Drives me nuts! My perspective: Let's go!!! They call it Express for a reason!

Top of Funnel 194

Top of Funnel Hiring Funnel Sales Cycle 194

Understanding the Sales Force

AUGUST 18, 2015

Sales Process isn't even the only thing that inbound marketers say is dead. Let's start with my recent Google search for "Sales Process is Dead." One article was written by a sales expert discussing the concept of following the buyer's purchasing process. Are Top Salespeople Challengers? Don't get me wrong.

Inbound 120

Inbound Inside Sales Sales Process Top of Funnel 120

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Zoominfo

AUGUST 12, 2020

On building a sales organization as sophisticated as contemporary B2B buyers …. waxes poetic about the buyer’s journey. The idea that the modern buyer is more empowered than ever, and procurement is enabled through endless sources of information about a particular product or space. Today, we review.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

Sales and Marketing Management

DECEMBER 14, 2020

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. Buyers are searching for more information on their own. That means they are engaging with your content further down the funnel. As a result, your content can’t be just a companion to a sales-led customer conversation?—

B2B 199

B2B Revenue Top of Funnel Margin 199

DiscoverOrg Sales

SEPTEMBER 14, 2018

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. If you’re a B2B sales, marketing, or business development, we’ve got a hand-picked don’t-miss Dreamforce session for you.

Account Based Marketing 202

Account Based Marketing SalesForce Top of Funnel Hotels 202

Zoominfo

FEBRUARY 26, 2018

As a busy sales rep, you don’t have a ton of time to spend perusing blog posts. But, what if we told you a quick reading break might actually increase your sales productivity? Here are 25 of our favorite sales blogs. Top 25 Sales Blogs for all Sales Professionals. 1. Factor8: Your Inside Sales Advisor.

Top of Funnel 170

Top of Funnel Lead Rank Lead Scoring Webinar Metrics 170

SBI Growth

AUGUST 14, 2013

It’s getting harder for your sales reps to get at bats these days. As a result, your sales team is missing out on revenue opportunities. Competitors are beating your sales team consistently. Think about the last 3 meetings you took with a sales rep. Your sales team needs the ability to sell this way.

Social Selling 330

Social Selling Decision Maker Cold Calling Hiring 330

DiscoverOrg Sales

NOVEMBER 9, 2016

This is second installment detailing DiscoverOrg’s TiLT Sales Development Challenge and it’s 10 core learning modules. Are you leaving money on the table by not empowering your sales development teams with the ability to connect with prospects? Modern sales teams are now more data-driven than ever before. You Say “Tomatoes”.

Conversion 224

Conversion Decision Maker Outbound Top of Funnel 224

Pointclear

OCTOBER 13, 2011

Ken Murray is a 30 year veteran of the Inside Sales space. He has designed and built inside sales campaigns for numerous Fortune 500 companies. His sales teams have sold over 168,000 products annually and produced north of 700 million dollars in annual sales. Sales skyrocketed. They came back.

Outsourcing Services 160

Outsourcing Services Lead Generation Top of Funnel Leads 160

SalesHandy

MAY 6, 2021

B2B sales can be complex and confusing with many different processes, practices and models it’s made up of. Inside sales is one such model. With more than 50% of new B2B sales jobs being inside sales roles, it’s no longer a niche operating model. What is Inside Sales? Sales cycle times.

Inside Sales 75

Inside Sales Ideal Customer Profile Benefit Top of Funnel 75

Pointclear

MAY 5, 2017

Why it’s Important: “The companies that lag behind in adopting new ways of selling and marketing are slated for the trash heaps of failed businesses.”. At the Funnel Media Group we believe that AI is the future of sales and marketing operations. About CRM Radio Guest Mike Plante, Chief Marketing Officer.

InsideSales 113

InsideSales Inside Sales Revenue Webinar Metrics 113

Understanding the Sales Force

JULY 2, 2014

Understanding the Sales Force by Dave Kurlan Yesterday, I read an article that was very consistent with what I was complaining about last week when I wrote The One Thing Missing From the New Way of Selling. I have tremendous respect for the article''s author, Mark Roberge , who has built a great sales force over at Hubspot.

Airlines 205

Airlines Inbound Hubspot Top of Funnel 205

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Paid Content 98

Paid Content Top of Funnel Lead Rank Webinar Metrics 98

Sales Hacker

SEPTEMBER 2, 2020

The best sales teams don’t just sell — they keep customers happy and drive serious upsell, cross-sell, and expansion revenue. They do this by first identifying and focusing on the sales motions that are best for their product, team, and customer. Inside sales. Inside sales. Low-touch sales.

Top of Funnel 118

Top of Funnel Examples Lead Rank ActiveConversion 118

Hubspot Sales

FEBRUARY 21, 2018

Best Sales Blogs: Sales Hacker. Heinz Marketing. Jill Konrath's Fresh Sales Strategies. HubSpot Sales Blog. Sales Solutions Blog. The Filling the Funnel Blog. Sales Gravy. Marc Wayshak's Sales Blog. Sales for Life. LinkedIn Sales Blog. The Sales Blog. The Sales Blog.

Top of Funnel 145

Top of Funnel Hiring Cold Calling Social Selling 145

Score More Sales

NOVEMBER 1, 2011

Sales Tips and Strategies to Grow Revenues. Sales: It Takes Work to Be Mediocre. OK, so it takes a bit more than average to be exemplary in your inside sales position, or your outbound sales position. ” We’ll be posting thoughts for the next 30 days about rising above average in sales.

Lead Rank 182

Lead Rank Lead Scoring Top of Funnel Inside Sales 182

DocSend

JANUARY 19, 2018

Are you losing customers in your sales funnel? Getting prospects into your sales funnel is good. You can’t afford to keep losing customers in your sales funnel after investing time, money, and other resources on inbound marketing and paid advertising to generate customers. Irrelevant content.

Top of Funnel 66

Top of Funnel Funnel Lead Rank Customer 66

Sales Hacker

SEPTEMBER 16, 2019

One of the biggest decisions you can make when setting up your sales team is whether to focus primarily on inside or outside sales. They seem to be completely at odds, with one focused on clients with a high acquisition cost and high ACV (annual account value), the other focused on a high sales velocity. Hiring guide.

Outside Sales 84

Outside Sales Inside Sales Hiring Top of Funnel 84

Pointclear

OCTOBER 20, 2016

We generate, qualify and nurture leads using Account-Based Marketing processes. At the start of 2016, we were brought in to support a group of sales reps who did not make their numbers in 2015. Snatching support away from these territories will cause what I call a ‘bubble in the funnel.’ Their “reward”? The result?

Top of Funnel 100

Top of Funnel Funnel Account Based Marketing Sales Qualified Lead 100

Hubspot Sales

MAY 3, 2018

Chatbots, AI, machine learning -- sales, like other industries, is changing rapidly, thanks to technology. Where Will Sales Be in Five Years, and Where Has It Already Changed the Most? What will the sales function look like in three-to-five years? “It AI, machine learning, and automation will greatly assist the sales force.

Top of Funnel 145

Top of Funnel Hiring Lead Rank Sales Qualified Lead 145

Pointclear

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales.

Software 187

Software Software B2B Top of Funnel 187

Score More Sales

JULY 27, 2013

No doubt you are busy in your sales career working to identify prospective customers, connect with them, nurture that relationship and ultimately help them to a buying decision potentially with your products and services. What is a LinkedIn Sales Solutions Channel Partner? Jamie Shanks – Partner, Sales for Life.

Social Selling 189

Social Selling Maximizer Resources LinkedIn 189

Score More Sales

OCTOBER 20, 2011

Sales Tips and Strategies to Grow Revenues. Sales Person as Publisher – The New Way to Grow Sales. The second I clicked through to one of the newly-launched Social Media Mags it hit me like a brick: publishing will never be the same again, and selling /marketing /brand building will be changing even more.

Lead Rank 148

Lead Rank Lead Scoring Top of Funnel Social Media 148

Vendor Neutral

JULY 30, 2021

Learn How to: How RevOps fits into today’s overall sales strategy. Which sales technology tools and solutions can arm RevOps with everything they need for success. Tom Pisello, Mediafly Tom Pisello is a thought leader and author on sales and marketing effectiveness, as well as a serial entrepreneur.

Top of Funnel 132

Top of Funnel Face-to-face Scale Webinar Metrics 132

Velocify

DECEMBER 20, 2012

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales.

Leads360 79

Leads360 Marketo Top of Funnel Marketing 79

Mr. Inside Sales

JUNE 1, 2020

I’ve written on this subject before but let me remind you of what I said: New marketing funnels and lead nurturing campaigns have created what has always been a salesperson’s dream: more inbound leads. By separating out people who are “just looking,” sales reps can identify and spend more time with the real buyers.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178