Score More Sales

SEPTEMBER 22, 2013

There are usually a few events each year where this happens and in this case, it was Boston this week for the American Association of Inside Sales Professionals ( AA-ISP ). Linda Connly, Sr VP, Global Inside Sales / Midmarket at EMC gave a keynote talk. “The average company only contacts 27% of their leads.”

Inside Sales 217

Inside Sales InsideView Lead Rank Lead Scoring 217

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. An essential tool for doing that deep dive to gain intelligence about the account is your inside sales team or telemarketing firm.

Account Based Marketing 174

Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Pointclear

AUGUST 6, 2013

Over the last year, I’ve had the privilege of interviewing over 30 influential B2B sales and marketing leaders. It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Not Enough Leads.

Inside Sales 176

Inside Sales SAP Trends Sales Qualified Lead 176

Pointclear

OCTOBER 9, 2013

An important question all sales and marketing departments should be asking themselves is how they can better communicate in order to follow up on leads. Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire.

Follow-up 230

Follow-up Sales Qualified Lead Leads Marketing Qualified Lead 230

Pointclear

MARCH 31, 2011

A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. The survey sample is nicely balanced with responding reps engaged in field sales, inside sales, and inbound and outbound lead generation and lead qualification.

Marketing Qualified Lead 172

Marketing Qualified Lead Lead Rank Ideal Customer Profile Lead Scoring 172

Pointclear

SEPTEMBER 10, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. Closed leads.

Compensation 208

Compensation Revenue Marketing Sales Qualified Lead 208

Mr. Inside Sales

JUNE 1, 2020

A company I’ve been working with for over a year now gets a portion of their leads via inbound email requests for information on their services. Another company recently reached out to me wondering if there is a best practice approach for handling inbound leads. So, stop pitching your inbound leads and start qualifying instead.

Inbound 178

Inbound Sales Qualified Lead Leads Marketing Qualified Lead 178

A Sales Guy

FEBRUARY 1, 2014

The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility.

Inside Sales 118

Inside Sales Sales Qualified Lead Marketing Lead Qualification 118

Pointclear

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Outsourcing Services 173

Outsourcing Services Lead Rank Marketing Qualified Lead NetSuite 173

Sales and Marketing Management

AUGUST 9, 2020

Author: David Hoang How you manage leads makes the difference between a wasted investment and a solid return on investment. Some of the leads may take a year to buy something, some may take six months and some will only take a few months or a few days. We know that nearly half of any group of leads will buy.

Sales Qualified Lead 177

Sales Qualified Lead Lead Rank Marketing Qualified Lead Lead Scoring 177

Pointclear

JANUARY 15, 2013

What is called “Inside Sales”, “Sales Support”, “Telesales” and dozens of other names is growing 15x faster than field sales—in fact, my colleague, Jonathan Farrington, published a blog stating that within three years 80 – 90% of all B2B transactions will be done online—most with some form of sales support but not field sales.

Lead Generation 200

Lead Generation Sales Qualified Lead Lead Rank Marketing Qualified Lead 200

SBI Growth

FEBRUARY 26, 2013

Many Sales VPs are innately aware of the competition. They even track their peers’ marketing and competitive messaging. Overview : Acme was the preferred vendor in the market. They captured new leads using 97% outbound cold calling. These LDRs were well trained and capable of qualifying true prospects.

Competition 323

Competition Customer Lead Rank Top of Funnel 323

Sales and Marketing Management

AUGUST 6, 2017

Author: Peter Gillett, CEO, Zuant Since the dawn of marketing, tradeshow and other in-person events have been the largest items in the B2B marketing budget, often exceeding more than 50 percent of the total budget. Despite their resurgence, however, tradeshows can result in a bottomless pit of wasted marketing dollars.

Sales Qualified Lead 192

Sales Qualified Lead Leads Marketing Qualified Lead Lead Capture 192

Pointclear

JUNE 15, 2016

Sales Lead Management is a complicated process. Sales lead management is a tough subject to truly get your arms around. There are dozens of outside vendors who say they manage some portion of the sales lead process and more than two dozen internal departments that contribute to the process and the decision making.

Lead Management 145

Lead Management Sales Qualified Lead Leads Marketing Qualified Lead 145

DiscoverOrg Sales

FEBRUARY 13, 2019

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales has others. Sales uses a CRM … but the marketing automation system might not integrate.

Ideal Customer Profile 202

Ideal Customer Profile Data Scale Marketing 202

Hubspot Sales

FEBRUARY 3, 2021

If you find yourself in a position like that, you might want to consider transitioning from outside to inside sales. And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. By her account, inside reps should "always be present.I

Inside Sales 136

Inside Sales Hubspot Outside Sales Scale 136

Mr. Inside Sales

JUNE 2, 2018

This means improving on (and eliminating even) tasks like putting emails and communication notes into your CRM, or prioritizing leads, or combing through notes and deciding who the “hottest” leads are. AI (as the name suggests), can even tell you which of the leads (in your entire database) are likely to be a deal. Short answer?

Inside Sales 148

Inside Sales Cold Calling Social Media Top of Funnel 148

SBI

MAY 1, 2012

Tweet Sales-ready leads. Marketers, as we all know and understand, are responsible for many critical business tasks. To lay the foundation of my argument, let me first list each type of lead, and therefore propose the most suitable definition.

Sales Qualified Lead 126

Sales Qualified Lead Leads Marketing Qualified Lead Marketing 126

The Pipeline

AUGUST 2, 2013

As you’ll read below, she boldly predicts that by 2015 inside sales will overtake field sales, as that unfolds, she will be in greater demand. Josiane heads up TeleSmart Communications , and is leading practice and thought leader in the area of inside sales and management. How can that be?

Sales Management 257

Sales Management Hiring Inside Sales Cold Calling 257

No More Cold Calling

JANUARY 24, 2019

According to CSO Insights’ 2018/2019 “Sales Performance Report,” sales leaders say the “most impactful barriers to achieving sales success this year” include: difficult competitive differentiation (39.4%) and inability to generate enough qualified leads (37.8%). You call a lead that marketing has “qualified.”

Cold Calling 269

Cold Calling Referrals Sales Qualified Lead Lead Generation 269

Sales Training Connection

JANUARY 10, 2014

Inside sales. Recently we published a blog on the emerging importance of inside sales in the B2B market. We came across an interesting research study by Software Advice that examined the performance of their inside sales team – analyzing data collected from over 6,000,000 visitors to their web site.

Inside Sales 106

Inside Sales Research B2B Sales Qualified Lead 106

Pointclear

OCTOBER 20, 2011

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

PointClear 167

PointClear Lead Nurturing Outbound Sales Qualified Lead 167

Zoominfo

AUGUST 12, 2020

But what does the structure of a B2B sales organization look like as we enter the next decade? What focus areas should Chief Revenue Officers be asking themselves as they plan out go-to-market motions. But before we do, let’s examine where things go wrong and address perhaps the most challenging problem sales leaders face: turnover.

B2B 200

B2B Lead Rank Sales Qualified Lead Top of Funnel 200

No More Cold Calling

JULY 17, 2014

When you’re looking for a new accountant, marketing firm, lawyer, technology solution, bank, or even hair stylist, I bet you don’t just pick one at random. Message to Management]: Why Great Sales Leaders Listen. I met Todd McCormick, senior vice president of sales for Silverpop, at a marketing conference years ago.

LinkedIn 264

LinkedIn Networking Webinar Metrics Cold Calling 264

Pointclear

JUNE 7, 2016

Nurture leads until they’re ready to turn over to sales is the sixth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Set sales straight—it’s a win win.

Follow-up 154

Follow-up Lead Rank Sales Qualified Lead Marketing Qualified Lead 154

Mr. Inside Sales

JANUARY 23, 2020

Then ask yourself: if your phone were taken away, would it affect your sales? Oh, you may call it warm calling or prospecting, but the fact remains, you still have to reach out to people you don’t know to connect with them, introduce yourself and your company, and qualify them for a fit for your product or service.

Cold Calling 180

Cold Calling Real Estate Sales Qualified Lead Face-to-face 180

Mr. Inside Sales

APRIL 9, 2018

Mike Brooks, Mr. Inside Sales receives multiple awards from AA-ISP’s 2018 Leadership Summit last week: Service Provider of the Year Award – Sales Script Development AND The TOP 25 Most Influential Inside Sales Professionals in 2018 Award. . He also offers customized sales training programs, works as a virtual V.P.

Inside Sales 24

Inside Sales Hiring Scale Conference 24

Salesmate

JANUARY 24, 2021

Companies have started to build a workforce that finds prospects inside four walls. With inside sales, businesses are putting more effort than just selling their products. The same time when inside sales kicked its way up, the importance of customer support also grew humongous. So what exactly is inside sales?

Inside Sales 111

Inside Sales Tools Strategy Outside Sales 111

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. To point you in the right direction, we’ve compiled a list of some of the best and most popular B2B sales tactics from general practices to specific sales techniques you can use to close more of your deals.

Sales Qualified Lead 126

Sales Qualified Lead Closing Lead Rank Lead Scoring 126

Pointclear

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Inside sales. Lead generation. Marketing automation. B2B marketing and sales strategies and tactics.

Outsourcing Services 169

Outsourcing Services Social Media Marketing VanillaSoft 169

Zoominfo

JANUARY 8, 2020

If you’ve been given the task of setting up your company’s sales and marketing database, you’re probably not overly excited … especially if it’s something you’ve got to build from scratch. But setting up a sales and marketing database from scratch is not as difficult as you may think. How big is your overall market?

Top of Funnel 200

Top of Funnel Marketing How To Inbound 200

SBI

NOVEMBER 13, 2012

Does your business success depend on leads? If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on. Matt Heinz – Heinz Marketing. Thank you Trish!

Lead Management 114

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 114

Hubspot Sales

DECEMBER 12, 2017

Because SaaS is supported, maintained, and engineered by an external company, the price is usually high requiring a longer sales cycle and more touch points from Sales and Marketing before the customer is ready to buy. Marketing nurtures each lead until they are “sales qualified.”

Lead Rank 144

Lead Rank Sales Qualified Lead Lead Scoring Salary 144

Understanding the Sales Force

JUNE 20, 2014

I read most of the other sales blogs too. Some of them are from companies within the Inside Sales community which, in an attempt to sell their services, are also publishing misinformation. And the misinformation is killing sales forces. These tools include gamification, call technology, email marketing and analytics.

Consultative Selling 275

Consultative Selling Inside Sales Lead Nurturing Face-to-face 275

Pointclear

AUGUST 30, 2016

As a business-to-business marketing or sales leader you have numerous options for lead generation tactics and tools. Top choices include teleprospecting, direct marketing, search engine marketing, website, and trade shows. Sales is sales. Can you really do it cheaper inside?

Lead Gen 113

Lead Gen Telemarketing Sales Qualified Lead Lead Rank 113

MarketJoy

AUGUST 6, 2020

Irrespective of the business you are in, your leads or prospective customers are essential to the growth of your organization. For decades, print media, radio and television dominated lead generation, until the eventual birth of the internet, when everything began to change. Omnichannel. a web store, marketplaces, and social media).

Lead Generation 105

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 105