Remove Infusion Remove Tools Remove Training
article thumbnail

The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Outsourced content simply is not infused with deep domain knowledge. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. What is an Internal Content Marketing Agency?

article thumbnail

When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Buyer Process Maps – BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Drive Sales in 2014 with Content Marketing

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free.

article thumbnail

CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Download my toolkit below that includes a Buyer Persona Assessment Tool.). It is simply is not infused with deep domain knowledge. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality content consistently. However, outsourced content usually misses the mark.

article thumbnail

3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. When marketers need to add a new capability, we typically do it one of three ways; Invest in training/developing an existing staff member. We are provided with writing tools and Personas.

article thumbnail

The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Infuse the Sales Process with Buyer Insights. Role of Marketing: Training and quick reference guidance on social selling best practices. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. These three buyer-centered tools work in concert together. Buyer Process Maps.

article thumbnail

The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

While sales training is important, it’s only the beginning – and many sales reps forget the best practices and fine details they learn in training as time goes by. This means training sales people to use multiple tools with different functions and work in different ways, which takes time and creates confusion for sales staff.