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When will Sales catch up with Marketing?

SBI Growth

The sales field is suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Customers are suffering.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

These agencies claim benefits of having a team of highly trained and college educated writers. Outsourced content simply is not infused with deep domain knowledge. Internal resources are the hidden gem that can be leveraged and trained to produce the content that buyers seek. What is an Internal Content Marketing Agency?

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3 Powerful Tips For Incoming Calls

MTD Sales Training

Sales professionals the world over know that their cold calling skills must continue to advance to keep pace with today’s modern and educated buyer. . Sales Person: “I can help you with that…Who am I speaking with?”. Sales Person: “Thanks for calling Steve. Sales Person: “Great. Sales Person: “Yes, Steve.

Infusion 251
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In Sales Training Fools Rush In Where Angels Fear to Tread – Part 1

Increase Sales

How many times do sales people in their effort to showcase their latest sales training end up tripping over their own two feet or rushing in without predetermined thought? The majority of sales training is based upon the minority of businesses where qualified sales leads are the starting point.

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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

Author: Jason Liu Sales enablement software has been around for a while now. What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path. History of the Sales Enablement Market.

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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Sales reps want solid materials to support them in sales campaigns. Having the right content enables the sales rep to have the best chance to make a sale. In this post, I’ll discuss 5 critical actions that need to take place to enable your sales force. The missing content needed by the sales team.