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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

“Freedom lies in being Bold” – Robert Frost Are you consistently bringing bold sales strategy ideas to the VP of Sales? To be a world class Sales Operations leader, pick up the pace. Quantifying the potential impact for their sales leader. Sales Operations Success = Insight + Execution.

Infusion 244
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When will Sales catch up with Marketing?

SBI Growth

The sales field is suffering. Sales forces lack buyer-centered tools for success. When will Sales catch up with Marketing? Sales field alignment with the modern day buyer requires more than lip service. This blog is focused on the transformation of Sales to incorporate buyer-centered tools.

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

Outsourced content simply is not infused with deep domain knowledge. It utilizes personnel from Sales, Marketing, Product Development and other parts of the organization. When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently.

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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Sales reps want solid materials to support them in sales campaigns. Having the right content enables the sales rep to have the best chance to make a sale. In this post, I’ll discuss 5 critical actions that need to take place to enable your sales force. The missing content needed by the sales team.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Marketing and sales leaders can end the struggle to produce content for Lead Generation. Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. Sales Benchmark Index has an incredible amount of Inbound Marketing content. Give Your Team Tools to Succeed.

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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

Author: Jason Liu Sales enablement software has been around for a while now. What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path. History of the Sales Enablement Market.