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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Typically this is something like, 30 additional prospects X average deal size = lift of $X in sales. Finally, Brutus connects with marketing again to conduct a customer and prospect survey. Remember, to Build a “World Class” sales strategy infused in data for 2013, perform the following over the next two months: Research the Market.

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When will Sales catch up with Marketing?

SBI Growth

Sales forces lack buyer-centered tools for success. This blog is focused on the transformation of Sales to incorporate buyer-centered tools. Understanding how the prospect thinks is part of the CMO’s DNA. But for the most part needs-based selling has been used as a technique to better ‘tell’ the prospect what they need.

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Are your prospecting calls a long run off a short pier?

The Pipeline

Sellers are a wonderfully optimistic lot, having drank the Kool Aid about their “solution”, believing that they are indeed the cavalry coming over the hill to heal all that pains their potential prospects. That however is not the reality of a prospecting call, or dare I say, cold call; enthusiasm is not enough, in fact can be your undoing.

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CMO: Enable Reps with the Right Content at the Right Time

SBI Growth

Doing so will assist your reps to spot where their prospects are in their buyers journey. Download my toolkit below that includes a Buyer Persona Assessment Tool.). Build Buying Process Maps (BPM): Buying Process Map’s plot the Prospects decision-making process used to purchase a product or service.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Infuse the Sales Process with Buyer Insights. Social Prospecting Guidance. A modern prospecting methodology that fills the funnel with opportunities. Generates meetings with decision makers inside of your target prospects. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

Equip them with tools to succeed. This article provides the insight and access to tools to make a successful transition. We are provided with writing tools and Personas. Evaluate the quality of writing with a content evaluation tool. Register for the Make the Number Tour to receive a copy of SBI’s content grading tool.

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Why Good Storytelling Beats Good Selling

SBI Growth

Here’s a great example: Rick, a sales rep with a wholesale coffee company, calls on a new prospect. The prospective company operates 25 boutique coffee shops. Infuse information with “stickiness” to improve retention. As a sales rep, you have many different tools in your toolbox. The other part: exceptional storytelling.

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