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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

We have a lot of opportunities at software companies right now. Typically this is something like, 30 additional prospects X average deal size = lift of $X in sales. Finally, Brutus connects with marketing again to conduct a customer and prospect survey. Next Joe looks at the pipeline and says, “Ah Ha! Must be a hot bed!

Infusion 244
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It’s Not What You Say, It’s What the Prospect Experiences

SBI

This certainly explains why even when you have laid out decisive arguments for why a prospect would benefit from your solution, they don’t buy in the end. You can set the stage for prospects to experience aha! Without actually having their hands on the wheel, the prospect will never ‘get’ where you want them to go.

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

The kind of content that gets prospects interested in buying from them. Valuable content was required to drive prospects through the buying stages. Meet Robert – CMO of $130M business software company. Not many prospects were engaging on social channels or subscribing to the blog. Robert’s team is strapped for time.

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If You’re Not Scraping Data, You’re Losing Revenue

Sales and Marketing Management

For example, their salespeople haven’t discovered that scraping allows them to understand the words and phrases associated with an ideal customer by sifting through internet clatter to identify keywords that could lead to qualified prospects. Find an in-house scraper, build a scraper yourself, or buy scraping software.

Data 204
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7 proven prospecting techniques to add rocket fuel to your growth

PandaDoc

Precision prospecting is the first step towards reaching new revenue heights. Prospecting is the process of searching for potential buyers (the prospects) that are good fits for your service or product and then communicating with them in a way that moves them to the next stage of a sales pipeline. Be relentless.

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Experiential Selling is What Leads to Buyer “Aha Revelations” – An SSTools Classic

SBI

You can set the stage for prospects to experience Aha! That’s because passive listening, by itself, seldom engages the prospect on an emotional level, and engagement is fundamental to experience. Without actually having their hands on the wheel, the prospect will never ‘get’ where you want them to go. revelations?

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4 Powerful Methods to Keep Deals from Stalling

SBI

Tweet The ultimate, and certainly the most desirable goal for any sales conversation with a prospect is for it to result in unbridled enthusiasm for taking the next step. You hang up the phone from a sales call, pumped with turbo-infused adrenalin, giving yourself a mental high-five, feeling like you ‘nailed-it.’ You know the feeling.

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