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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

Focused on identifying game changing market opportunities. To be a game changing Sales Operations leader, you should be asking yourself the following: What is the market for our products/services? Are we currently covering or capturing buyers in our target market? Average Joe’s Analysis of Market Opportunities.

Infusion 244
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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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The Sales Enablement Market Is Consolidating – and It’s a Good Thing

Sales and Marketing Management

Author: Jason Liu Sales enablement software has been around for a while now. What you might not know, however, is that the sales enablement market is poised for a major paradigm shift that will forever alter sales enablement platform strategies and set the industry on a new path. History of the Sales Enablement Market.

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Did Your Decision to Outsource Content Marketing Work?

SBI Growth

This past year, I’ve discuss content marketing with top marketers. Today’s post focuses on 2 marketing leaders in the SaaS industry. At the end, I’ll provide the Insource vs. Outsource Content Marketing Evaluation tool. The marketing leaders’ content goals were the same. Maybe content marketing wasn’t the answer.

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If You’re Not Scraping Data, You’re Losing Revenue

Sales and Marketing Management

Case in point: NewVantage Partners annually surveys C-suite participants to understand market trends and associated corporate strategies. Another advantage of data scraping is investigating changing markets. Find an in-house scraper, build a scraper yourself, or buy scraping software. Consider scraping them yourself.

Data 204
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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Company growth is often dependent on the infusion of capital. Behind analytics software, tools for increasing leads, and brand awareness were the next most popular. When companies raise money, what they spend it on after (physical space, a digital presence, marketing, and advertising) isn’t all too surprising.

Company 162
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Sales Talk for CEOs: Building A Revenue Team in 2022 with Arman Eshraghi

Alice Heiman

Highlights of this Episode: [1:29] Qrvey is an embedded analytic technology that SaaS companies can infuse within their own product rather than spending years and millions of dollars building it themselves. [3:50] Better marketing will improve revenue more than improved coffee. [4:24] We came to market in a completely different way.

Revenue 125