Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Here’s the thing though, reps need actionable techniques and tips to make their prospecting systematic, smooth, and, of course, profitable. What are Prospecting Techniques? Commit to a Prospecting Schedule.

Ideal Customer Profile 264

Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

Zoominfo

FEBRUARY 1, 2021

How important are prospecting insights to your sales strategy? More importantly, what information do they have that can lead to more deals? It could be that their sales reps know how to prospect effectively. Most likely, though, they use prospecting insights to reach their sales goals. What are prospecting insights?

Data 246

Data Prospecting Strategy Cold Calling 246

Mr. Inside Sales

MAY 12, 2024

Who do you think knows why your prospect buys? Who do you think knows when your prospect is going to buy? The answer, of course, is your prospect! The problem for many sales reps, is that they prefer to pitch and talk at prospects more than they actually ask questions and listen. Or who they like to buy from?

Prospecting 212

Prospecting Face-to-face Gatekeeper Licensing 212

Zoominfo

SEPTEMBER 1, 2020

Prospecting can feel pretty similar. What is a prospecting workflow? Prospecting workflows are established so that sales reps don’t spend their whole day looking for prospects. Typical prospecting workflows involve researching and then connecting to prospects via cold calls, cold emails, and beyond.

Prospecting 264

Prospecting Lead Rank Lead Scoring Sales Qualified Lead 264

Zoominfo

FEBRUARY 17, 2021

Be upfront and transparent with your prospects. And be prepared to answer the tough question: “How did you get my contact information?”. Consider these following tips to get more success in your cold calls — before, during, and afterward: Do: Research your prospect (Who are they? Reason for Calling. or whichever time].

Cold Calling 264

Cold Calling Guidelines Prospecting Face-to-face 264

Zoominfo

SEPTEMBER 3, 2020

So how can you scale communications with prospects and leads in the space between nurturing and closing a deal? Automated emails are great for showing possible buyers relevant and personalized information in a timely manner. Set up behavior-based triggers that notify sales teams of prospect engagement. What is Email Automation?

Prospecting 262

Prospecting Scale Lead Nurturing How To 262

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. Content offering – Visitors aren’t going to fill in their information if they aren’t getting something of value out of it. An example of a landing page design.

Prospecting 246

Prospecting Marketing Top of Funnel Segment 246

Zoominfo

DECEMBER 11, 2024

In Q4, we released enhancements to Copilot, our GTM Intelligence platform, that further empower enterprise GTM teams to engage prospects and customers with greater precision, speed, and intelligence. We believe these innovations will continue to revolutionize how teams identify opportunities, engage prospects, and close deals.

Intent Signal 130

Intent Signal Prospecting Intent Decision Maker 130

Zoominfo

AUGUST 6, 2024

Lead capture software is a vital tool that enables companies to identify, collect, and manage potential customer information across various channels. Accuracy : By reducing human error in data collection, lead capture software ensures that contact information and other details are recorded correctly.

Lead Capture 130

Lead Capture Software Software Sales Qualified Lead 130

The Pipeline

JULY 20, 2021

I’ll follow up by asking “for prospecting and selling?” The majority will tell you they do most, if not all their “research” before even prospecting someone. It is clear that many salespeople use the “activity” as busy work and a means of avoiding actual prospecting. Research Or Recreation? No change, no purchase.

Research 386

Research Call-back Lead Rank Lead Scoring 386

The Pipeline

FEBRUARY 22, 2022

While they do have more information coming at them, they lack the time to capture it all. Even before you identify specific prospects, we need to understand why they would interact with us. It is not about gathering information but helping the prospect to think. But to get the prospect to think.

Objections 351

Objections Forecasting Quota Buyer 351

No More Cold Calling

APRIL 16, 2020

Who do we trust for health information? At least, that’s what many prospects have come to believe. How Your Prospects Choose Whom to Trust. And just as importantly, who do your clients and prospects trust? That’s a tough question to answer, because it depends on the person, and sometimes it depends on the times.

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

Zoominfo

FEBRUARY 3, 2021

We realized our business information index allowed marketers to deliver targeted online ads at a level never before seen.”. It’s because that parent company that started Bizo? It was ZoomInfo. At the time, then ZoomInfo Co-Founder and CEO Yonathan Stern provided the rationale for spinning off Bizo. “We

Data 246

Data Advertising Advertising Lead Rank 246

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. None of us stands out during prospecting. When they get introductions from people their prospects know and trust, they walk straight into meetings with your ideal clients. Not getting the ROI you expected from your lead-gen tactics?

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

No More Cold Calling

JULY 13, 2021

You get an introduction to your prospect, and you get a meeting with the decision maker. They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Referrals help you ace Part One and set you up for success in Part Two.

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

The Pipeline

AUGUST 10, 2021

But done right, there are dimensions to questions that can help in prospecting and lead to a more meaningful Discovery. While the average salespersons see questions as a means of gathering information, pros understand that questions shape a prospect’s thinking. Bad as with any weapon it comes down to how and why.

Fashion 329

Fashion Campaigns Outbound Quota 329

Hubspot Sales

NOVEMBER 12, 2024

Every once in a while, the conversation with a prospect is going to die down and never pick back up — but you don't have to take those fizzle-outs lying down. There are some strategies you can leverage to give yourself a fighting chance at re-engaging a prospect who seems like a lost cause. Let's see what they had to say!

Demand Generation Agencies 115

Demand Generation Agencies Prospecting Strategy Follow-up 115

Sales and Marketing Management

APRIL 1, 2020

For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. More often than not, businesses provide their sellers with information overload, throwing tons of new content at the sales team and hoping that all of the news is top of mind. A failure to launch.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. Personalized Video Will Replace Event Prospecting. Snappy, searchable videos with key information will be a new standard for brand marketing.

Video 317

Video Scale Marketing Face-to-face 317

Steven Rosen

MAY 24, 2024

He also explores the practical applications of AI in sales, including prospecting, customer retention, and pre-call planning. AI for Pre-Call Planning and Prospecting AI offers significant advantages in pre-call planning and prospecting. He also emphasized the time-saving aspect of AI in prospecting.

Company 296

Company Sales Leadership Retention Loyalty 296

Mr. Inside Sales

JULY 30, 2021

Wouldn’t it be convenient to have a list of 5 questions you could use to get your prospect talking, to get them to open up about how they’re feeling and what you might need to concentrate on? 2 “You know, I’ve given you a lot of information, do you mind if I ask you what you think so far?”. #3 Ever feel stalled during a close?

Closing 334

Closing Gatekeeper Face-to-face Licensing 334

Zoominfo

SEPTEMBER 17, 2024

Today’s most effective go-to-market teams are increasingly embracing signal-based selling , a strategy that leverages real-time data and unique insights about promising prospects to gain a crucial edge in intensely competitive markets. Most go-to-market teams understandably focus on new funding rounds as a signal when prospecting.

Hiring 130

Hiring Data Prospecting Lead Rank 130

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. For every action a prospect takes, they create a trail of intent data across the internet.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

The Pipeline

AUGUST 31, 2021

Closing business and prospecting to ensure you avoid the January lull with a pipeline that propel you to success. The best way to approach is to take your cues from your prospects, buyers and clients. So, as you talk to your prospects and clients, don’t forget referrals. Thank you notes, or follow up information.

Harvest 360

Harvest Referrals Call-back Video 360

Understanding the Sales Force

OCTOBER 30, 2023

Salespeople must differentiate between what is important to their prospects and customers, versus what is important only to them. I know that much of what salespeople share with their prospects falls into the category of, “boring” and “who cares?” If it is not important, than why did I bring it up?

Sales 358

Sales Follow-up Groups Prospecting 358

Zoominfo

AUGUST 16, 2021

Whether you need to access contact information before a call or meeting, want to sift through a list of companies and employees, review account funding history, or check out the social pages of your key prospects, the ZoomInfo Mobile App has you covered. Check Key Tasks Off Your Prospecting List, On the Go. Try it for free.

Buyer Intent 49

Buyer Intent Call-back B2B SalesForce 49

Mr. Inside Sales

MARCH 17, 2024

What’s the number one blow off prospects use these days? Not only is it hard to get prospects back on the phone, when you do, you usually lead off with the ineffective opening line of: “Did you have a chance to review that email I sent you?” And then when a prospect blows you off with, “Can you email that to me?”

Face-to-face 243

Face-to-face Sales Qualified Lead How To Gatekeeper 243

Zoominfo

MARCH 24, 2021

In simplest terms, poor data quality is bits of inaccurate information. Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Examples of poor data include: Missing contact fields Inaccuracies due to outdated information (e.g., Prospect and customer experiences take a hit.

Data 251

Data B2B Churn Buyer Persona 251

Zoominfo

MARCH 8, 2024

One of the key promises of generative AI for business is the ability to eliminate time-consuming, manual research and prospecting tasks for frontline go-to-market professionals. Existing or prospective partner companies could leverage this signal to proactively pitch their reach and engagement with key verticals to land a major investment.

Prospecting 130

Prospecting Insurance Insurance Scale 130

Understanding the Sales Force

DECEMBER 1, 2020

Consultative Selling Skills - Caliper calls this "Gathers and Analyzes Information" and scored the candidate at 48%. Qualifying Skills - Caliper looks at a willingness to ask questions in general while OMG looks at the specific information which a salesperson must identify in order to qualify a prospect. Coachable or not.

Comparison 319

Comparison Lead Rank Lead Scoring Hiring 319

Zoominfo

AUGUST 27, 2020

With a focus on getting ahead of competitors, reps are assigned target prospects without overlapping each other. Greater adaptability: One of the main reasons territory maps are built is to maximize company visibility to sales prospects. What is Sales Territory Mapping? So let’s say you want to target larger enterprises in the US.

Territories 264

Territories Outside Sales Field Sales Segment 264

Zoominfo

JANUARY 27, 2021

Instead of manually targeting prospects, lookalike modeling automatically produces ideal prospects based on the collective traits of converting customers. A lookalike audience is a kind of ideal representation of your best prospects and ideal customers. What is a Lookalike Audience?

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Sales and Marketing Management

FEBRUARY 23, 2020

Studies show that in the process of making a decision, your brain predicts the rewards of a choice based on past memories, and then uses that information to make the most favorable decision. A psychological concept called the “Forgetting Curve” suggests that people lose information over time when they make no effort to retain it.

Intent 296

Intent ACT Influencer Call-back 296

Sales 2.0

OCTOBER 9, 2020

You could add people to your team to do things like: Post content for you on social media Look for content from others that you can curate on put on social media Research prospects lists Research account information for you so you can make customized approaches to prospects Update the CRM for you Help you write and edit your proposals.

Account 385

Account Scale Social Media Small Business 385