Zoominfo

FEBRUARY 11, 2025

In reality, each of these tools tends to work independently and the gaps between these tools can swallow even the best go-to-market strategy. Your sales engagement platform might tell reps when to send an email, but it has no idea if a prospect is actually in a buying cycle. Too many companies go to market by accident.

Strategy 147

Strategy Scale Marketing CRM 147

Sales and Marketing Management

JANUARY 18, 2021

Author: Sean Gordon The rollercoaster of the past year has forced companies to drastically alter their operations, all with their employees, customers and prospects in mind. So, how will we see video continue to evolve in 2021, and how can marketing and sales teams best use it to their advantage? That’s where video emails come in. .

Video 317

Video Scale Marketing Face-to-face 317

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

OCTOBER 31, 2024

It allows salespeople to approach prospects at the perfect time, with messaging that resonates with their current needs,” ZoomInfo Enterprise Account Manager Will Frattini says. Maintaining clean CRM data by ensuring that customer information is kept current. Sell Smarter. Win Faster.

Scale 235

Scale Sales Qualified Lead Intent Data CRM 235

Zoominfo

JANUARY 29, 2025

The world of B2B sales and marketing is at an inflection point. Traditional go-to-market (GTM) strategies, which rely on fragmented systems, are struggling to keep up with the demands of an increasingly competitive, fast-paced market. Its the engine that powers prospecting, personalization, and pipeline generation.

B2B 130

B2B Intent Signal Scale Marketing 130

Zoominfo

OCTOBER 24, 2024

Reaching the right prospects at the right moment is often the difference between closing a deal and coming in second. By analyzing vast amounts of information in real time, these tools provide a competitive edge that manual processes simply can’t match. The downside?

Software 211

Software Software Tools Hubspot 211

Zoominfo

FEBRUARY 12, 2025

After 18 years in B2B marketing, Ive seen this song and dance before. And lets face it, most B2B marketing teams didnt exactly have a foolproof plan to ensure ROI. If youre not actively working to move those prospects through the pipeline, you might as well not have bothered. Early in my career, events terrified me.

B2B 130

B2B Marketing Strategy Lead Scoring 130

Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Hubspot Sales

FEBRUARY 10, 2025

Successfully executing a sales process is a lot like growing a flower, and in the context of this half-baked analogy, prospecting is like finding seeds. Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting. 7 Fatal Sales Prospecting Mistakes You Might Be Making 1.

Ideal Customer Profile 98

Ideal Customer Profile Prospecting Hiring Lead Scoring 98

Zoominfo

SEPTEMBER 17, 2024

Business is more competitive than ever, and conventional prospecting is simply no longer enough. Lead mining is becoming increasingly commonplace among companies seeking to expand into new markets and territories, as well as those hoping to increase profitability. There are many lead mining tools and platforms available today.

Sales Qualified Lead 130

Sales Qualified Lead Software Software Lead Scoring 130

Understanding the Sales Force

FEBRUARY 22, 2022

The same thing has happened with email prospecting. Since then, marketers and BDRs have been sending dreadful emails to drum up interest and I believe it has been an utter failure. Not with just my name, but it included information about my company, where I attended college and more. Here's what it said:

Marketing 295

Marketing Account Conversion Prospecting 295

Pipeliner

JANUARY 29, 2025

In a recent episode of the expert insight interview series, John Golden delves into the transformative world of geofencing advertising with marketing professionals Barbara Wardell and Ernest Kulhari. When a consumer enters these designated zones with their mobile devices, their information is captured anonymously.

Video 95

Video Advertising Advertising Marketing 95

Smooth Sale

APRIL 2, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Know Your Prospects Well for Sales and Business Growth Many approaches and specific strategies exist for most endeavors, including attempting to sell. Our blog offers insights on how to ‘Know your prospects well for sales and business growth.’

Prospecting 78

Prospecting Hiring Lead Rank Decision Maker 78

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Enhanced Prospect Profiles The better your prospect profile, the better your call outcomes.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Understanding the Sales Force

JANUARY 15, 2025

Until there is an agreed upon compelling to buy, the prospect has no incentive to enter into any qualification conversation. Informed: These are written by bonafide sales experts who know that BANT is as outdated as a horse-drawn carriage and a manual typewriter. Some suggest that it’s a great qualifying process.

Sales Process 173

Sales Process Lead Scoring Lead Rank Sales Qualified Lead 173

Zoominfo

DECEMBER 20, 2024

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services.

SalesForce 130

SalesForce Top of Funnel Demand Generation Agencies Intent Signal 130

Zoominfo

AUGUST 6, 2024

Email is a cornerstone of today’s go-to-market strategies, but crafting personalized and relevant messages that truly connect with prospects can be a complex and time-consuming task. Users can always tweak the built-in information about their offering, or create their own from scratch. Sell Smarter. Win Faster.

Scale 130

Scale Buyer Intent Intent Data Intent 130

Zoominfo

AUGUST 8, 2024

To be successful, sales professionals need to be experts in many different areas at once: their product’s strengths and weaknesses, their prospects’ pain points and needs, and the broader economic and competitive landscapes. These two disciplines intersect and should inform each other, but the focus and goal of each is different.

Sales Enablement 130

Sales Enablement Strategy Hiring Scale 130

Zoominfo

MARCH 17, 2025

Revenue operations leaders are confronting complex challenges on two fronts: designing smarter territories for expansion, and maximizing productivity for frontline go-to-market (GTM) teams. Blind spots in your addressable market and missed opportunities from good-fit prospects. The result?

Territories 130

Territories Ideal Customer Profile Account Based Marketing Lead Rank 130

Smooth Sale

MARCH 27, 2025

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Prospects Can Direct Us to A Better Path for Sales Long ago, salespeople were advised to generate many cold calls daily to find one or two interested parties. Its critical to realize that we are each unique individuals, prospects included, with varying thinking and abilities.

Prospecting 78

Prospecting Hiring Lead Scoring Lead Rank 78

Smooth Sale

APRIL 7, 2025

Photo via Geralt via Pixabay Attract the Right Job or Clientele: Do You Play Games with Prospects for Business Growth? Our blog question is, Do you play games with prospects for business growth? Be Inspiring Conclusion: Do You Play Games with Prospects for Business Growth? Author One Stop, Inc.

Prospecting 78

Prospecting Film Influencer Hiring 78

Sales 2.0

OCTOBER 21, 2024

When the Internet arrived, buyers’ need to speak to a salesperson to get basic information was eliminated. Buyers could go online and get all the information they needed. Many salespeople becoming mass email marketers. Most businesses have sales and marketing plans. The solution was do more.

Scale 195

Scale Social Media Outbound Referrals 195

The Pipeline

FEBRUARY 22, 2022

While they do have more information coming at them, they lack the time to capture it all. Even before you identify specific prospects, we need to understand why they would interact with us. Given that about 90% of your addressable market is not “In” the Market, you need to think outside the “product”.

Objections 351

Objections Forecasting Quota Buyer 351

Pipeliner

NOVEMBER 24, 2024

He notes that while buyers once faced “paralysis by analysis” due to a lack of information, they are now overwhelmed with too much information. Direct Mail: Send personalized mail to capture the attention of prospects. The goal is to make prospects aware of your existence and offerings.

Video 116

Video Strategy Top of Funnel Direct Mail 116

Zoominfo

NOVEMBER 18, 2024

A well-designed, high-performing website is the cornerstone of modern digital marketing. Visitor identification software offers a powerful solution, helping your go-to-market team transform anonymous website visitors into qualified prospects, leads, and revenue. What is Visitor Identification Software?

Sales Qualified Lead 130

Sales Qualified Lead Lead Scoring Lead Rank Software 130

No More Cold Calling

APRIL 16, 2020

Who do we trust for health information? At least, that’s what many prospects have come to believe. How Your Prospects Choose Whom to Trust. Whatever I have to say about Coronavirus, the plunging stock market or the long-term economic implications is just that, my opinion. Who do we trust for political leadership?

Face-to-face 434

Face-to-face Call-back Cold Calling Webinar Metrics 434

Cincom Smart Selling

APRIL 10, 2025

This requires accurate and relevant information on potential leads. They cannot rely on guesswork or assumptions to understand market dynamics. It provides the required data that sales teams need to find and target relevant customers, identify ideal prospects, personalize outreach, and close deals faster.

Lead Generation 48

Lead Generation Lead Scoring Lead Rank Software 48

Allego

JANUARY 21, 2025

Sales prospecting has transformed from its traditional roots of cold calls and door-to-door pitches into a dynamic discipline that blends strategy, psychology, and technology. This shift has turned prospecting into a strategic effort. What Is Sales Prospecting? Successful prospecting goes beyond cold calls and generic emails.

Prospecting 62

Prospecting Ideal Customer Profile Handbook Decision Maker 62

No More Cold Calling

APRIL 15, 2021

Every sales leader says their #1 prospecting challenge is getting leads in the pipe. Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. None of us stands out during prospecting. That’s a fact.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

SMEI

JANUARY 5, 2024

In today’s highly competitive job market, particularly in the dynamic fields of sales and marketing, standing out to prospective employers is more crucial than ever. Keeping Up with Industry Trends The sales and marketing sector is continuously evolving, with new tools, strategies, and market dynamics emerging regularly.

Marketing 219

Marketing Ideal Customer Profile Social Media Webinar Metrics 219

Zoominfo

JANUARY 16, 2025

In B2B marketing, context is king. Without the right context, marketers risk burning time, budget, and internal goodwill on campaigns that just dont drive results. Understanding Intent Data: From Noise to Opportunity Intent data is a familiar concept to marketers, but it has evolved significantly in the past several years.

Intent 130

Intent Intent Data Intent Signal Account Based Marketing 130

Anne Miller

NOVEMBER 8, 2024

You present your service to a qualified prospect. Bogdan helps service businesses sell more in less time with “done-for-you storytelling” webinar presentations that your prospects access online. His is a unique, impressive, and very much needed service that covers the many steps required for building a successful marketing funnel.

Webinar Metrics 133

Webinar Metrics Top of Funnel Funnel Benefit 133

Hubspot Sales

SEPTEMBER 6, 2024

When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list. Wondering how to achieve this lofty goal? AI can help.

Closing 115

Closing Ideal Customer Profile Top of Funnel Lead Rank 115

Zoominfo

AUGUST 8, 2024

Sellers across every industry are under intense pressure to deliver ambitious results in tightly competitive markets, and it’s much more than a passing trend. Luckily, sellers of every stripe now have access to AI-powered tools that can help them excel in a challenging market.

Churn 130

Churn Face-to-face How To Buyer Intent 130

SalesFuel

FEBRUARY 26, 2025

Nearly a quarter of sellers say prospecting is a top challenge. Yet prospecting is vital to the sales process. A sales lead list is a collection of potential customers' contact information and details that sellers use to target prospects. This ensures youre focusing only on active and engaged prospects.

Ideal Customer Profile 52

Ideal Customer Profile Sales Qualified Lead Marketing Qualified Lead Lead Rank 52