Zoominfo

JULY 13, 2021

We launched Workflows to activate market insights, buyer intent, and website activity. But there are only a few milestones in ZoomInfo’s history that have had a game-changing impact on our trajectory and transformed how businesses everywhere go to market. We acquired Clickagy and launched Streaming and Custom Intent.

Conversion 70

Conversion Top of Funnel Marketing Lead Rank 70

Zoominfo

MARCH 5, 2021

Creating B2B marketing content is a significant investment of time and money. That’s where your content marketing strategy comes in. What Is a Content Marketing Strategy? A content marketing strategy is your action plan to attract prospects to your brand and convert them into customers using marketing content.

Strategy 257

Strategy Marketing Buyer Persona Sales Qualified Lead 257

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

Email Marketing 264

Email Marketing Benefit Webinar Metrics Marketing 264

Zoominfo

JUNE 8, 2021

We are at the dawn of a new era in B2B sales and marketing. The sales and marketing technology landscape has grown from just a few hundred applications to thousands—each one promising to streamline go-to-market operations, accelerate pipeline and generate revenue at scale. Insight-Driven Engagement for Sales AND Marketing.

Ideal Customer Profile 58

Ideal Customer Profile Sales Qualified Lead Scale Marketing 58

Sales and Marketing Management

MARCH 5, 2024

Business customers want marketing content that provides key information quickly and efficiently. The post How to Summarize Marketing Content for Maximized B2B Sales appeared first on Sales & Marketing Management. Here's how to accomplish that.

Maximizer 227

Maximizer B2B Marketing How To 227

SBI Growth

MAY 29, 2020

Data is becoming a core component of every business. As a result, the quality of the data being gathered, stored, and consumed is becoming increasingly important. We have all seen the impact that poor data quality can have on a.

Data 364

Data Marketing Consumer Sales 364

Understanding the Sales Force

FEBRUARY 22, 2022

Since then, marketers and BDRs have been sending dreadful emails to drum up interest and I believe it has been an utter failure. Not with just my name, but it included information about my company, where I attended college and more. The same thing has happened with email prospecting. I had my first email account in the early 90's.

Marketing 295

Marketing Account Conversion Prospecting 295

Sales 2.0

MAY 8, 2023

If you’re taking a new job in sales or marketing, read this book first. I love the “bullseye framework” developed by Louis Gudema and explained in his book Bullseye Marketing —just out this week in its second (updated) edition. But so many marketers and salespeople don’t do this and do not do it in the right order.

Marketing 39

Marketing Intent Data Social Media eBook 39

Sales and Marketing Management

MARCH 15, 2023

Customer Success teams hold priceless information for marketing. And marketing can amplify the work of the Customer Success team. The post 5 Reasons Why the Customer Success Team Should Be Marketing’s New Bestie appeared first on Sales & Marketing Management.

Customer 377

Customer Marketing Sales 377

Sales 2.0

MAY 20, 2020

These same social networks can transmit information and ideas. One piece of information that can be transmitted through a human network is the idea to use your product or service. If you’re a sales person, business owner, or marketer, your job is to facilitate this transmission. It helps you sell your product.

Cold Calling 501

Cold Calling Referrals Networking Education 501

Sales and Marketing Management

MARCH 7, 2022

Marketing and sales professionals who want to build sustainable business advantages are focusing on leveraging competitive intelligence to help inform better decision-making on the front lines with sales and customer success.

Competition 374

Competition Marketing Customer Sales 374

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

Sales and Marketing Management

FEBRUARY 24, 2021

But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Zero in on Your Target Market. First, make sure you understand who you’re target market is. First, make sure you understand who you’re target market is. Have a Content Marketing Strategy.

Top of Funnel 301

Top of Funnel Social Media Google Analytics Scale 301

Sales and Marketing Management

APRIL 13, 2020

Potential customers are risk-averse and reevaluating their budgets and priorities while trying to decipher the winds of the market. Is the information you need to share incredibly complex or relatively simple? . It doesn’t need a long, meandering discussion about world politics, science, or global markets. Be a human first.

Face-to-face 393

Face-to-face How To Negotiation Lead Rank 393

Zoominfo

SEPTEMBER 24, 2024

For today’s marketers, data is more than just numbers on a dashboard — it’s the key to unlocking new opportunities and staying ahead of the competition. But here’s the catch: many marketing teams are flooded with disconnected data points and siloed insights, struggling to understand what truly drives customer behavior.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Marketing Buyer 130

Zoominfo

JANUARY 27, 2021

If only you could clone the best customers produced from your account-based marketing campaigns… Well, you basically can, using a well-known and effective trick in the B2C toolbox that B2B types should be eager to adopt: lookalike audience targeting. Along with targeted ads , B2C marketers utilize Facebook for lookalike modeling.

B2C 264

B2C Ideal Customer Profile Account Based Marketing Lead Rank 264

Sales and Marketing Management

APRIL 1, 2020

For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. 1 barrier to success for a new product launch is a lack of preparation in the go-to-market and sales launch. However, even with all this time and effort, 40% of new product launches fail.

Campaigns 326

Campaigns Sales Enablement Education Collateral 326

The Pipeline

FEBRUARY 22, 2022

While they do have more information coming at them, they lack the time to capture it all. Given that about 90% of your addressable market is not “In” the Market, you need to think outside the “product”. It is not about gathering information but helping the prospect to think. The Why Of It All.

Objections 351

Objections Forecasting Quota Buyer 351

Sales and Marketing Management

JULY 7, 2020

The novelty of this unexpected outcome breaks us out of our habit-forming mindset and sparks mindfulness, signaling the brain to absorb important information associated with the reward outcome. Pleasure isn’t the only part of the brain that perks up when unexpected rewards are involved.

Incentive 394

Incentive Incentives Motivation ACT 394

Zoominfo

SEPTEMBER 10, 2024

But in the age of artificial intelligence (AI), disconnected data can cause havoc across a company’s entire go-to-market operation, leading to missed growth opportunities and wildly incorrect decision-making. The solution? “The more data you can feed AI, the more you give it context and enable it to make smarter decisions,” Levy says.

Data 130

Data Strategy Lead Rank Marketing 130

Zoominfo

NOVEMBER 1, 2024

Personalization, precision and performance are the keys to modern B2B marketing. And account-based marketing software is what helps your team nail all three with perfection. Account-based marketing (ABM) is not a new discipline, but the tools that help fuel successful ABM are constantly evolving.

Account Based Marketing 130

Account Based Marketing Account Software Software 130

Zoominfo

JULY 12, 2021

Business leaders depend on the conversations that sales reps are having with prospects to grow their pipeline and stoke their go-to-market engine. Many companies lack easy access to valuable insights that inform sales conversations in real time. Marketing teams. What’s missing from these and other interactions? Sales teams.

Face-to-face 264

Face-to-face Intent Data GoldMine Lead Rank 264

Zoominfo

JANUARY 11, 2021

Customer pain points are abundant, and it is up to marketers and salespeople to both identify and address them when reaching out to prospects. Ultimately, your sales and marketing strategies depend on it. Identifying customer pain points is crucial to the success of both your sales and marketing strategies.

B2B 277

B2B Intent Signal Customer How To 277

Sales and Marketing Management

FEBRUARY 8, 2021

There are two dovetailing arguments for using TikTok, the fastest-growing social media platform, as a B2B marketing tool: Its generous algorithm and its lack of polish. Many marketers have expressed skepticism about the app’s viability as a B2B marketing tool. Good Content Gets Rewarded. The TikTok Look and Feel. to go viral?—?or

B2B 285

B2B Top of Funnel Social Media Advertising 285

Zoominfo

SEPTEMBER 9, 2021

Without it, software and platforms just aggregate information that might be correct and might help a rep find the next best buyer. Businesses need a clean, complete, and actionable data asset to inform engagement and drive intelligent automated workflows that increase sales efficiencies and close more deals.

Data 52

Data Company Lead Rank Lead Scoring 52

Zoominfo

JULY 8, 2021

Sales reps and marketers that use ZoomInfo and Microsoft Dynamics 365 are about to see their day-to-day lives get easier thanks to a new collaboration between the two companies. This integration allows customers to accelerate their sales and marketing efforts by using ZoomInfo’s best-in-class data while never leaving Dynamics 365.

Data 246

Data Microsoft Decision Maker CRM 246

Zoominfo

MAY 22, 2024

But in today’s go-to-market environment, data isn’t enough. It’s not enough to know who your buyer is — you need to know what they care about, exactly when they are in the market, and what problems they’re facing right now. And this information is out there in the form of digital buying signals. Sell Smarter.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Scale Marketing 130

Zoominfo

OCTOBER 10, 2023

The rapid adoption of modern go-to-market (GTM) is creating immense opportunity for businesses in every sector and vertical. As companies in highly competitive industries look for new vectors to drive efficient and sustained growth, they’re increasingly turning to global markets.

Data 261

Data Ideal Customer Profile Policies Networking 261

Sales 2.0

JULY 8, 2022

They could be what Miller Heiman call a “ coach ”, someone that will give you information on what is going on in the account– the kind of information that can massively increase your chances of winning a deal. Unfortunately, as these trigger events are not public information you will need to work harder to get this information.

Prospecting 370

Prospecting Outsourcing Services Cold Calling Hiring 370

Zoominfo

DECEMBER 28, 2020

Your marketing and sales teams need both. Buying signals in marketing are essential for qualifying leads by showing prospective buyers the right content at the perfect time. Read on to discover how your marketing and sales teams can close more leads by recognizing and responding to prospects’ buying signals. Consider this.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309