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Information Asymmetry….

Partners in Excellence

Information Asymmetry has been a powerful tool in buying/selling almost from when Eve convinced Adam to take a bite of an apple. Information asymmetry occurs where one party has a disproportionate informational or material knowledge advantage over the other party. In many cases, they have more information than we do.

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“Information, Information Everywhere, But Not A Bit To ………”

Partners in Excellence

All provide us more information, “insight,” and capability with which to engage our customers. These tools have freed up time, theoretically allowing sellers to spend more time leveraging the information to work with customers. We haven’t recognized the difference between information, knowledge, insight and wisdom.

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Modernize Your Contact Information with Digital Business Cards

Sales and Marketing Management

The post Modernize Your Contact Information with Digital Business Cards appeared first on Sales & Marketing Management. In the face of the ongoing push for digital transformation in the business world, digital business cards will drive the future of professional connectivity.

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Information Asymmetry

Partners in Excellence

I read a post by a respected sales expert on “Information Asymmetry.” But, there are more important aspects of Information Asymmetry we fail to leverage to full impact. As sellers we create great value in reducing this information asymmetry. We reduce that information asymmetry, by increasing our business acumen.

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Connecting the Consultative Experience

The perception is that buyers are “in control” and armed with more information than ever before. But what research has discovered is that many of today’s B2B buyers are NOT empowered and, what’s more, they have little interest in being so.

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More Information ? Better Informed

The Pipeline

Second, that there is a whole lot more information available to buyers than ever before; according to these oracles of sales, a customer can access some “20 times more data about you and your competitors than they could 5 years ago”. The second, is mistaking data with information, and information with knowledge and action.

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Moving From Information Scarcity To Abundance

Partners in Excellence

In the “good old days,” perhaps 10+ years ago, salespeople were the primary source of information about potential solutions for their customers. Customers, also, looked for other sources of information–through networking with others, conferences, trade magazines, research companies, consultants, and others.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Register today to save your seat!

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Roadblocks to Delivering a Competitive Buying Experience

Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them. Today’s buying experience is extremely challenging to navigate––with a plethora of choices, easy access to research, and competing (often contradictory) voices chiming in. For a buyer-facing team, the struggle is also real.

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The Ultimate Sales Coaching Guide

It’s an interactive approach to sales training where sellers get to practice what they’re taught and use information in real-life scenarios. Sales coaching is a training format that allows the leaders in your organization to share their valuable experience with the rest of your sales teams. Why is sales coaching important?

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Transform Your Product Sales Training to Drive More Sales

Maintain consistent and current information? Effective Product Sales Training will: Simplify information and deliver it quickly and effectively. Differentiate competitive advantages? Build and maintain mindshare? Choosing the right product sales training partner will have a transformative impact on sales reps’ expertise and success.

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Is Your LMS Designed For Product Sales Training?

As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training.

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How To Improve Product Sales Training Engagement

As buyers and sellers pivot to a post-pandemic digital landscape, solution-based selling and deep product knowledge will be vital to win well-informed buyers. Virtual selling—and training—is here to stay. Read the best practices to deliver the most engaging and impactful Product Sales Training.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. Download this eBook to find out!

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

In this eBook, Salesforce explores why it’s important to communicate with your customer as an individual and how you can: Create personalized experiences across channels with data, AI, and machine learning Increase the ROI of every site visit Build customer loyalty with trust By submitting this form, you agree to have your contact information, including (..)