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Account-Based Marketing Software: Top Tools to Target Your Accounts

Zoominfo

And account-based marketing software is what helps your team nail all three with perfection. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Two words: influencer marketing. Influencer marketing is taking off and for good reason. However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. Why is the brand-influencer relationship so important in 2020? Connect with the right influencers.

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How to Manage Affiliates Effectively

Nutshell

It’s best to manage an affiliate program to have the right kind of partnerships with influencers and bloggers within the industry whom you might leverage to amplify reach and create sales. When popular brands or influencers support your product, then there is bound to be trust building among their audience for your offerings.

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Lead-to-Account Matching and Routing: Optimizing Sales Efficiency

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Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Heres how lead-to-account matching and routing software benefits businesses: Time Savings : Sales teams can focus on selling rather than administrative tasks.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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GTM 118: 5 Must-Try PLG Tactics to Accelerate Growth with Kyle Poyar

Sales Hacker

9:10) Will the vast majority of software companies have a PLG motion in the future? 9:10) Will the vast majority of software companies have a PLG motion in the future? (18:56) Kyle shares his insights on the inevitability of PLG in an AI-driven future and reveals must-try tactics to accelerate growth using a PLG approach.

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How To Know If an App Will Help Your Business

Smooth Sale

Your chosen app should integrate seamlessly with your existing systems, such as accounting software, CRMs, or communication platforms. This is where partnering with a software development agency can make a difference. Onalytica : Find relevant influencers for your brand.

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