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Influencer Marketing: How To Make Real Connections

Sales and Marketing Management

Two words: influencer marketing. Influencer marketing is taking off and for good reason. However, just because influencer marketing is popular doesn’t mean it’s easy to run a successful, strategic influencer campaign. Why is the brand-influencer relationship so important in 2020? Connect with the right influencers.

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10 Sales Influencers You Should Be Following On Social Media

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Social media has become a bullhorn for top sales influencers, and these easy-to-use (not to mention, free) platforms are something you should absolutely be active on in order to stay current in your sales strategy and become a sales influencer yourself. Kyle Porter. Let’s face it: Salespeople need all of the pep talks they can get.

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Account-Based Marketing Software: Top Tools to Target Your Accounts

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And account-based marketing software is what helps your team nail all three with perfection. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

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4 Steps for Getting More Out of CRM Data

Sales and Marketing Management

CRM data allows marketers to more accurately target and influence all the stakeholders involved in the sales process. Your marketing teams can use all of that to identify and target look-alike audiences, match email addresses to acquisition channels, and create collateral that is more likely to influence prospective customers.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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One in Six Companies Plans on Investing in IT Security Initiatives

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The effects of the pandemic wield lingering influence on 2021 budgets. Both act as core, early-stage methods to defend network systems from hackers and malicious software. When it comes to spending, COVID-19 wields lingering influence on future budgets. Application and Network Spending Trends.

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Select The Better Software Setup for Your Waste Company

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Select The Better Software Setup for Your Waste Company We live in a digital world, and very few businesses can benefit from the proper use of software. Our collaborative blog offers ideas for software setup for your waste company to consider.