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Account-Based Marketing Software: Top Tools to Target Your Accounts

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And account-based marketing software is what helps your team nail all three with perfection. In short, ABM treats individual high-value accounts or collections of good-fit prospect accounts as mini-campaigns, surrounding their buying committees and key influencers with targeted, value-driven marketing assets.

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Successful Lead Generation - One Size Does Not Fit All

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There is an active debate about the quality difference between leads from inbound versus outbound marketing. Your “qualified” inbound marketing lead may actually be an administrative assistant or lower level executive with only limited decision-making or influencing ability. Decision makers and influencers identified.

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Social Selling Power Tools – Interview with Kyle Porter of SalesLoft

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Recently I had the pleasure to interview Kyle Porter, co-founder and CEO of SalesLoft , a sales intelligence software company. Kyle and I first met when he came to Boston for B2B Camp Boston last year. Kyle is a co-founder of B2B Camp- an “unconference” for B2B sales leaders, CEOs, and sales professionals.

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Productivity Tips for Sales Teams With iPads and Tablets

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Ashley Furness, CRM Market Analyst at Software Advice recently wrote about this very issue – teams of salespeople have received or will received tablets but do not have clear deployment plans. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012? and one of “20 Women to Watch in Sales Lead Management”.

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Sales Tools You Can Win That Will Grow Your Business – But Hurry!

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Time is almost up to enter the Smart Selling Tools Sales Software Sweepstakes. Lori Richardson is recognized as one of the Top 25 Sales Influencers for 2012 and speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies. Want to become your sales manager’s new favorite rep?

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Seth Godin Speaks and Marketers Listen

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The annual HubSpot INBOUND conference started as a great get-together for fans of the inbound marketing software platform a few years back and has grown now to being one of the biggest and best marketing conferences out there. What will you do with that thought – take action?

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Inside Sales Power Tip 113 – Energy

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Lucy works for a software-as-a-service company. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management for 2012 and 2013″ Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

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