Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

SBI

NOVEMBER 13, 2012

If it does, you’ll want to know how to generate the most leads , how to capture the most leads , how to best score and qualify leads , how to track which leads convert to prospects, and the list goes on. The Sales Lead Management Association (SLMA) is an online resource for answering these questions and more.

Lead Management 114

Lead Management Lead Rank Lead Scoring Sales Qualified Lead 114

SBI Growth

JULY 7, 2013

A BPM is a tool that maps the decision making process used to purchase a product, service or solution. A BPM provides the marketing team a blueprint for effective demand generation and lead management. The key to a successful marketing strategy is influencing the early stages of the Buyer’s Journey.

Marketing 310

Marketing Lead Nurturing Demand Generation Agencies Social Media 310

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JULY 11, 2013

Then we would meet with someone else in the same division who was either an influencer or part of the decision team for the same project. This was critical information because we would run into people claiming to have influence only to find out they did not, or someone claiming to know something that was not true.

Sales Qualified Lead 309

Sales Qualified Lead Opportunity Lead Scoring Lead Rank 309

SBI Growth

DECEMBER 27, 2013

The tool will help you understand the gap between buyer, competition, and your organization. Each buying influence has a different objective. Understand how your competitors write to your buying influences. Lead Management - Get your head around which points throughout the buyer journey you need to influence.

Competition 267

Competition Ideal Customer Profile Top of Funnel Decision Maker 267

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JANUARY 16, 2013

Do you have a toolbox of your own tools which can help separate you from the rest of the noise in your industry and sector? This topic has been talked about recently through colleague Miles Austin’s post Snap-on Tool Trucks and Sales Reps. They are usually told what their tools are – or are not.

Outbound 241

Outbound Influencer LinkedIn Analysis 241

SBI Growth

AUGUST 30, 2013

Key Influencers – Anyone with considered input into the buying decision. The key to successful marketing is influencing the buyer early in the journey. A Buying Process Map (BPM) is a tool that maps the decision making process used to purchase a product, service or solution. Relevance leads to value and value builds trust.

Lead Gen 306

Lead Gen Lead Scoring Lead Rank Sales Qualified Lead 306

Hubspot Sales

SEPTEMBER 9, 2024

After leads have been categorized, the process then involves creating and using these lists for lead management , and tracking to ensure they move efficiently through the sales pipeline. I’ve had many lead list sources over the years, ranging from website visitors and event attendees to telemarketing vendors.

Lead Rank 118

Lead Rank Ideal Customer Profile Marketing Qualified Lead Sales Qualified Lead 118

Zoominfo

AUGUST 7, 2018

In today’s blog post, we discuss 31 B2B marketing tools you can’t live without. CRM Customer relationship management (CRM) platforms aren’t strictly sales tools. Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

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DECEMBER 7, 2012

Some ideas you might want to think about heading into 2013: Do you have an inbound marketing tool or set of tools to help attract buyers? In addition to the tool(s), do you have a documented process on how to review and rate the leads that come in? But the fact remains that companies don’t often respond quickly.

Leads360 225

Leads360 Closing Inbound Outbound 225

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JANUARY 29, 2013

I think that big organizations my company sells into have a very big influence at alumni and C-level meetings our C-level contacts attend throughout the year. Tools like InsideView , Discover.org and others can alert you to events that should trigger you to contact them – leadership changes, mergers, and other corporate activity.

Referrals 263

Referrals InsideView Outbound LinkedIn 263

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APRIL 30, 2013

Many CRM tools are set up in a complicated way so a rep spends too much time learning them and then using them. A tool is nothing but a tool without a process. Before you embark on adding CRM or improving upon your CRM, you need to work through the process of how leads, opportunities and then sales happen in your organization.

CRM 291

CRM Revenue SugarCRM System 291

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MARCH 18, 2014

The big change now is the tools and technology. 10 tools and technologies to be most helpful. As long as I can remember, selling has ALWAYS been social. We have always had to communicate with potential buyers, ask for referrals, work trade shows, and advertise / market for new business. The basics that are often overlooked.

Trade Show 250

Trade Show Ideal Customer Profile Lead Rank Lead Scoring 250

Zoominfo

FEBRUARY 12, 2024

In this environment, your sales operations tools and platforms can’t just be effective — they need to be transformative. If you’re looking to assemble a new sales operations tech stack — or simply want to upgrade your existing tools — this comprehensive guide to the key categories can help. What Are Sales Operations Tools?

Sales Operations 130

Sales Operations Tools Scale Lead Rank 130

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JANUARY 8, 2013

So why is it that we, as sales professionals don’t usually practice what we’ll say when we finally get that Influencer or actual buyer on the phone? When you spend so much of your day with a tool that can cut someone down in an instant with the wrong words, why do you not have a plan in place to help your words shine?

Travel 258

Travel Outbound Influencer Buyer 258

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APRIL 30, 2012

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Pipeline 297

Pipeline Closing Sales Qualified Lead Lead Scoring 297

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APRIL 30, 2012

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

Pipeline 297

Pipeline Closing Sales Qualified Lead Lead Scoring 297

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JANUARY 11, 2013

Ed and I spoke recently about the trends, and I shared with him my concerns about how so many smaller organizations are overwhelmed by tools, technology, and strategies for growth. So many new cloud-based tools have not only come to market, but many are tried-and-true now.

Coremetrics 238

Coremetrics Analytics Trends Outbound 238

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FEBRUARY 17, 2014

Today there are powerhouse tools for sales intelligence for you to use such as DiscoverOrg , iSell , InsideView , LinkedIn , SalesLoft , Data.com , Radius , and many, many more. These tools have never been easier to use – they do cost money (in most cases above, although some have free versions).

Cold Calling 277

Cold Calling InsideView Lead Scoring Lead Rank 277

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FEBRUARY 12, 2013

2) They tell me that only “some” of their clients are using social tools. Moderator for this webinar is Ralf VonSosen, Head of Sales for LinkedIn, and my co-presenters are Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. Why should they put the effort out if only some clients will interact with them?

Social Selling 236

Social Selling Webinar Metrics Retail Outbound 236

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APRIL 4, 2013

We are, as a business community, being BOMBARDED with sales tools. Once we have the tools, we still need to craft interesting and compelling content in the form of sales messages to our prospective customers and existing clients. What is our end goal? What is our end goal? What are we trying to accomplish?

Webinar Metrics 224

Webinar Metrics Outbound Social Selling Buyer 224

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FEBRUARY 27, 2013

2. Become an Influencer in Your Industry Niche. By adding value to others, he’s a visible Influencer in Boston and also around the world. If my purpose is to help businesses grow, then I would focus on tips, tools, and ideas that do exactly that. Once you start listening it is very likely you will have things to share.

Twitter 232

Twitter Prospecting Strategy Promotion 232

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NOVEMBER 22, 2013

Three major takeaways from the study include: How CxOs are opening up to customer influence. Since there will be lots of interpretations of this data I am going to focus on just a few things that really stood out – specifically: Influence. The C-suite has the most influence in a company – we all know that.

Study 216

Study Influencer Lead Scoring Lead Rank 216

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MARCH 14, 2013

Many have closed new business as a direct result of using LinkedIn as a serious tool. These users feel that LinkedIn is an essential business tool. After you read Konrath and Albee’s e-book , check out our ongoing series of LinkedIn tips and contact us to help you become a master of this tool. Social Selling Power Tools.

LinkedIn 238

LinkedIn Ideal Customer Profile Lead Rank Lead Scoring 238

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FEBRUARY 20, 2013

Emotions started running the call—not effective influence and communication skills. The salesperson knows that he is supposed to meet with all the buying influencers. If a manager is always looking at his smart phone, she is not present and misses many non-verbal cues in communication.

Decision Maker 234

Decision Maker Proposal Lead Rank Influencer 234

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FEBRUARY 7, 2013

But time and again, we get bombarded with interruptions, alerts, tools, and technology. Three Tech Traps to Avoid: Tool Overwhelm. Get one specific tool to track information and one tool for projects. Unfortunately in a corporate environment there are added tools, sometimes departmental tools and customer tools.

CRM 238

CRM Outbound Study Tools 238

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NOVEMBER 16, 2012

He was commenting in response to the fact that 50% of all leads coming into a company are never called a second time. This fact is from research previously done by Leads360 , a cloud based leads management and sales automation company.

Follow-up 250

Follow-up Study Marketing Qualified Lead Leads 250

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MARCH 13, 2014

His company does not offer him much support in marketing or social tools. Joe felt that the 20 people he listed were all movers and shakers – even some real industry experts and influencers. Joe has to be entrepreneurial in order to succeed. Traditionally everyone contacts these companies on their own. Here’s what Joe did.

Referrals 238

Referrals Lead Rank Lead Scoring Ideal Customer Profile 238

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JANUARY 10, 2013

Try free tools to help monitor activity of your buyer – companies and individuals. If you are a sales rep in a company that is not supporting you with social tools, do it ON YOUR OWN. On page 4, there are 6 Steps for Getting Started with Social Selling that you’ll find helpful. Let us know, we’ll be happy to discuss.

InsideView 249

InsideView Research Prospecting Eloqua 249

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MAY 24, 2012

Here are some tips and tools gleaned in a fun roundtable conversation on Pre-Call Research I participated in through the Docusign SalesGuru site which included the following experts: Nancy Nardin of Smart Selling Tools Miles Austin of Fill the Funnel Lars Nilsson of SalesSource.

Cold Calling 210

Cold Calling Research Jigsaw InsideView 210

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JANUARY 24, 2014

I use a notepad at my desk, a notebook with me, and the digital app, Evernote to be my tools. Post you might find of interest: CRM is the Tool and Sales Follow-Up is Key. You need a safe “container” to keep everything. Anything hand-written has to be scanned or re-entered, so am trying not to do that much anymore.

Ideal Customer Profile 236

Ideal Customer Profile Lead Scoring Lead Rank Outbound 236

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MAY 11, 2012

Marketo also has a helpful article written by Silicon Valley veteran Phil Fernandez on how sales teams need to adapt to the new ways of selling and using a tool like a tablet to do that. Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012? and one of “20 Women to Watch in Sales Lead Management”.

Marketo 214

Marketo Lead Rank Lead Scoring Outbound 214

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SEPTEMBER 6, 2012

In fact IBM has described transforming the role of the Chief Marketing Officer (CMO) and much attention is being spent here at the Summit on ways to invigorate marketing teams with new tools to assist in moving the science and art of marketing forward. We are seeing this happen in smaller B2B companies as a great business equalizer.

Influencer 187

Influencer Case Study Enterprise Enterprise 187

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JANUARY 21, 2013

Lori Richardson is recognized as one of the “Top 25 Sales Influencers for 2012″ and one of “20 Women to Watch in Sales Lead Management” Lori speaks, writes, trains, and consults with inside and outbound sellers in technology and services companies.

Video 227

Video Outbound Intent Buyer 227

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MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. Instead of throwing a new tool on them, start with cross-functional meetings to discuss what you need and how it will work. Mid-sized companies also need better ways to help the sales team capitalize on potential and actual sales opportunities.

CRM 235

CRM Guidelines Compensation Outbound 235

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AUGUST 14, 2012

On another board, we listed all those mentioned on a list of Top 50 Sales and Marketing Influencers. I take just 30 minutes going through 5 social tools every morning. I get credit as curator, but they get visibility so they want to share with others. You can also find your competitors here – learn about them.

Social Media 233

Social Media B2B Strategy Media 233

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SEPTEMBER 3, 2013

We get calls from companies every week who want us to evaluate or use their sales tool. Instead the message is the same one they leave a VP Sales about how this tool will help my sales team. We are too busy with customers of our own to stop everything and see if what we are getting called about might work for us too.

Inside Sales 232

Inside Sales Buyer Lead Scoring Lead Rank 232