SBI Growth
DECEMBER 3, 2024
CEOs often dream of marketing as the magic bullet that can accelerate revenue growth—even in industries where the product is a complex sale with long buying cycles, sometimes spanning 6, 9, or even 12 months. This disconnect between expectation and reality can create frustration on both sides.
Zoominfo
MARCH 13, 2025
Marketing leaders are constantly challenged to drive growth, personalize engagement, and uncover new revenue opportunities. But without the right Go-to-Market Intelligence foundation, marketing efforts can become fragmented leading to wasted budget, missed opportunities, and ROI thats nearly impossible to prove.
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Zoominfo
MARCH 12, 2025
Winning in today’s markets takes more than just raw effort. Thats where Go-to-Market Intelligence enters the picture. The result: a 360-degree view of your customers and markets, no matter how quickly they change. Data enrichment to validate industry and revenue insights for prioritization.
Sales and Marketing Management
MARCH 3, 2025
By investing in their personal brand, marketing leaders can strengthen their voice, extend their companys reach and drive meaningful industry impact. The post The Brand Behind the Brand: Why Personal Branding Matters for Marketing Leaders appeared first on Sales & Marketing Management.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Pipeliner
JANUARY 24, 2025
Increasing Competition – Finding a Path to Success The cruise line industry is becoming increasingly competitive with new market entrants and established brands adding new products. The post Charting the High Seas of Sales: Challenges in the Cruise Line Industry appeared first on SalesPOP!
Pipeliner
MARCH 19, 2025
The mining industry is having to change in its approach to sales, moving away from its traditional focus on transactional selling and instead leaning into consultative selling. “Turning Engineers into Sellers” To sell effectively in the mining industry, however, requires a high degree of technical expertise.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. where should you start?
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What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers!
Advertiser: ZoomInfo
Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Thankfully, there’s an answer.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results!
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Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.
Speaker: Achinta Mitra, Founder and President, Tiecas Inc.
It's the plight of an industrial marketer: over the course of a 12-18 month long buying cycle, you make contact with a whole host of influencers who read your content.who may or may not actually work in purchasing. How is a marketer supposed to make the business case for better content marketing? and win (or keep!)
Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity
B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.
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