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Does Your Sales Incentive Plan Drive Customers Away?

SBI Growth

The purpose of every incentive compensation plan is to influence the actions of sales reps. The post offers tools to make longer-lasting corrections, too. The post offers tools to make longer-lasting corrections, too. Sales incentives can be like square pegs. Here are some real-life examples of poorly designed incentives.

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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Author: Luke Kreitner The element of surprise has been proven to be a powerful motivational tool. Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. In short, surprise incentive rewards are powerful because they’re universal.

Incentive 394
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The Secret to Sales Rep Motivation

Steven Rosen

The researchers at MIT in a 2005 study for the Federal Reserve Bank concluded that : As long as the task involved only mechanical skills, bonuses and rewards work. But once the task required “even rudimentary cognitive skills” a larger incentive “ led to poorer performance”. Develop tools to help them be more efficient.

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How to Avoid Wasting Money on a Compensation Assessment

SBI Growth

Rinse and Repeat: The Annual Comp Study. The standard comp study may be dangerously inadequate. Software Firm: The annual Employee survey is overflowing with negative comments about the incentive plan. Propose a Solution: Conduct a compensation study and redesign the plan. Compensation Study ?

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

Author: TIM HOULIHAN Do you avoid team incentives because you are worried about being fair? Teams perform better than individuals [ Kuhn, “Experiments on Motivation, Incentives and Rationality” 2007 ], and you and your bottom line can benefit from rewarding teams. Don’t deprive your teams of these two important tools.

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2 Ways for Sales Operations to Improve the Sales Funnel

SBI Growth

In a study released by eMarketer, “US online ad spending will post growth well above 20% this year to reach nearly $40 billion.” Download the tool at this event to get started. Once your audience is on your site, does Marketing offer an incentive for them to provide their contact information? Audience Targeting. Get started.

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Creating the Ideal Performance Culture

SBI Growth

Reps must have the tools and support to win the big deals. Performance culture is studied in depth in our 2014 Research Tour. By signing up for the tour , you’ll receive the " Performance Culture Assessment " tool. The tools and resources in your organization play a large part in future success. Incentive Programs.

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